让订单超级受欢迎的外贸英语

让订单超级受欢迎的外贸英语
导语：外贸人如何才能把订单做到让客人一 见到就想下单呢?
以下是为大家搜集的让订单受欢迎的外贸英语，欢迎阅读!
企 业在给目标顾客的邮件包裹中，所有的材料都应该很明确地
指向订购单，让消费者很容易发现订购单的存 在。你可以将订购单和
其他资料并列放在一起，但如果订购单跟其他资料外观太相象的话，
消费 者很容易把它弄丢。聪明的做法是，将订购单的颜色、大小设计
得跟其他资料不同，采用引人注目的图形 和字体，加上边框，并用醒
目的字体注明这是一张订购单。
Enterprise in mail packages to the target customers, all
materials should be clearly points to the purchase order, let
the consumer is easy to find the existence of the purchase order.
Your purchase order and other information can be tied together,
but if the purchase order with the other data look too similar,
the consumer is easy to lose it. It is wise, will be the color
of the purchase order, size, design is different from other
sources, the striking graphics and fonts, plus the borders,
with bold font indicate that this is a purchase order.
企业应该从消费者的角度来考虑，在订购单 上重申一遍订单的
条件，以确认消费者完全地和正确地理解了企业的条件。以下是一个
典型的客 户接受声明——“是的!我希望以每年96元的折扣价格订购
全年《成功营销》杂志。我希望从xx年第 7期开始订阅。”

Enterprise should consider, from the perspective of
consumers in the purchase order again on the conditions of the
order, to ensure that consumers fully and correctly understand
the conditions of the enterprise. The following is a typical
customer aept the statement -
prices to place an order for 96 yuan a year for a suessful
marketing magazine. I hope the subscription since xx, 7.
企业应该在订购单上突出告诉顾客企业能提供给他们的完整的产品和服务，这包括总价格、消费税、运费和邮寄费用、最小订购量、
国际附加费、保质期、最后截 止期限等。这些信息和“客户接受声明”
一样，帮助消费者正确认识订购单的条件。虽然这些信息不一定 要写
在“客户接受声明”中，但是它们必须在订购单上有所体现。
Enterprises should highlight tell customers in the
purchase order to give their plete products and services,
including the total price, consumption tax, freight and mail
cost, minimum quantity, the surcharge, shelf life, deadline,
etc. These information and aepts declaration
to help consumers understand the conditions of the purchase
order. While the information doesn't have to write in the

on the purchase order.

为了 让顾客更加方便快捷地完成订购，企业的营销人员应该在
订购单上提供给顾客完整的订购信息，如订购电 话、企业全称和Logo、
邮寄地址、付费方法等一切订购细节。你也应该让顾客留下他们的联
系方式和电话号码，以防止邮寄过程中产品的遗失。
In order to make customers more convenient and quick to
plete the order for the enterprise marketing personnel should
be in order to provide customers a plete order information, such
as free telephone orders, full name and Logo, mailing address,
payment method and all order details. You should also let
customers leave their contact information and phone number, in
order to prevent the products in the process of mail lost.
为了鼓励顾客在最后一分钟做出订购决定，企业营销人员应该
在订购 单上使用带有明确指示性的语句，例如“马上打电话!”、“现
在就订购!”等。订购单是直复邮件销售 中最后的一个环节，因此明
确地告诉消费者企业的意图是一个聪明的做法。
In order to encourage customers to purchase decision at
the last minute, enterprise marketing personnel should be used
on the purchase order with clearly indicative of statements,
such as call right away!, it right now!And so on.
Purchase order is straight after the final link in email
marketing, so explicitly told consumers enterprise's intention
is a smart way.

企业应该在订购单上明确的告诉消费者产品和服务的截止日期，
如果你说出具体日期的话，可以告诉消费者一个回应期限，如“请在
14天内回复”等字样。
Enterprises should tell consumers clearly on the purchase
order date of expiry of the products and services, if you tell
a specific date, can tell consumers a response deadline, such
as
企业给订购单换一个新名字，不但可以减轻消费者的责任感和
约束感 ，还能让他们感觉到获得了更多的附加值。我们可以把订购单
改名为“试订阅证书”、“注册申请表”、 “优惠申请表”等。
Enterprises to purchase order in a new name, can not only
reduce consumer's sense of responsibility and constraint
feeling, also can let them feel have more added value. We can
put the order changed its name to
certificate
application form
虽然很多消费者已经习惯用电子邮件等方式回复订购信息，但
是仍然有相当大一部分消费者觉得用电话和 企业沟通更加舒服，因此
好的直邮企业必须提供给消费者这种选择方式。最近一项调查显示，
企 业在订购单上提供订购电话，能够吸引更多的使用信用卡支付的客
户。此外，如果你对订购过程比较负责 ，那么订购电话就更加必须了。

Although there are many methods such as consumers have
used E-mail reply order information, but there is still a
considerable part of consumers feel more fortable and corporate
munication on the phone, so a good direct mail business must
provide consumers the option. A recent survey, the enterprise
in order to provide free telephone ordering, can attract more
use credit CARDS for customers. In addition, if you order for
process is responsible for, so telephone orders are more must
be free of charge.
统计数字表明，超过一半以上的商务客户习惯用传真来回复订
购 单。为什么?因为很多购买决策者们都是填写完订购单后顺手交给
了秘书，对于秘书来说，直接发个传真 比重打一遍订购单要简单方便
多了。所以，企业的营销人员还应该注意订购单的尺寸和纸张是否和
传真机配套。
Statistics show that more than half of the business
customers to use fax to reply purchase order. Why is that?
Because a lot of purchase decision makers are after fill out
the purchase order conveniently to the secretary, for a
secretary, the proportion of direct send a fax to play again
purchase order more easy and convenient. So, the enterprise
marketing personnel should also pay attention to whether the
size of the purchase order and paper and fax machines.

如果企业为消费者提 供了在线订购的方式，请不要在订购单上
印出公司的主页，这样消费者必须在主页搜索在线订购的页面。 合格
的直复营销人应该在订购单上直接印出在线订购的页面，这样能为消
费者节约不少的时间和 精力。
If the pany provides consumers with online ordering,
please do not print out the pany's home page on the purchase
order, so that consumers must search online ordering in the home
page. The qualified dm should be printed in the purchase order
directly online ordering page, so that can help consumers save
a lot of time and energy.
很多消费者都喜欢把好的信息推荐给朋友和同事，因 此企业可
以考虑在寄给消费者的邮件包中多放一两张“附加订购单”，这样的
附加订购单说不定 能为企业带来不少额外的客户。
Many consumers like to remend a good information to
friends and colleagues, so panies can consider to send
consumers in mail package in one or two more,
orderssuch additional purchase order maybe bring enterprises
a lot of additional customers.
企业营销人员在设计好订购单、准备印刷之前应该先亲自填写几张。这个简单的步骤往往会让营销人员发现很多细节问题，例如纸
张质量不合适圆珠笔填写，纸张 不好折叠邮寄等。这些细节上的小漏
洞往往都阻碍了消费者实施订购行动。

Enterprise marketing personnel in the design of purchase
order, ready to print before should first fill out a few in
person. This simple step tends to make marketing researchers
found that a lot of details, such as paper quality is not
suitable for ballpoint pen to fill out, bad paper folding mail,
etc. These details on the small holes are often hindered the
consumer action implementation of orders.
企业往往会在直邮包裹中加上一封言辞恳切的“致客户信”，
拉近与顾客之间的距离 ，让直邮邮件更加的个性化和人性化。企业可
以试着将订购单和“致客户信”印在一起，这样既能节省一 定的费用，
也能让订购单从“硬销售”变得亲切一些。
In straight parcel panies tend to add a words
a customer
customers, and make direct mail mail more personalization and
humanization. Companies can try to purchase order and
to a customer
purchase order from the
一张图片胜 过一千句话。由于大部分顾客在订购以前都没有真
实地见过企业的产品，在订购单上印上产品可以大大提 升顾客回应率。
值得企业注意的是，印在订购单上的产品一定要和真正提供给顾客的
产品一致。

A picture is worth one thousand words. Since most of the
customers before order didn't truly seen the enterprise
products, in the purchase order on products can greatly improve
customer response rate. Is that the enterprises should be aware
of on the order of the product must be available to customers
with real products.
订购单上一般 都为消费者提供了一些方便他们完成订购手续的
附件，例如写上了回邮地址并贴上了邮票的信封，可以撕 下来的存根
等。这些小附件肯定能在一定程度上提高顾客回应率，但是成本却不
低。企业应该认 真计算这些小附件的花费，在成本和收益之间找到平
衡。
On the purchase order is generally provides convenience
for consumers they plete ordering procedure of aessories, such
as a return address written and stick the stamp envelope, can
tore down to a stub, etc. These small aessories can certainly
improve customer response rate to a certain extent, but not low
cost. Companies should be carefully calculated the cost of
these small aessories, find a balance between costs and
benefits.
企业营销人员应该在订购单上明确地提醒消费者产品的保质 期，
这条信息可以印在最开头、背面或存根上醒目的地方。强调保质期能
大大地消除消费者的不 安全感。

Enterprise marketing personnel should be on the order form
clearly remind consumer product shelf life, this information
can be printed on the back in the beginning, or the stub marked
place. Emphasis on shelf life can greatly eliminate the
insecurity of consumers.
企业可以利用订购单的背 面，加上一些支持信息，如“获奖证
书”、产品零部件图片、其他顾客的评价等。这些产品信息都能增加
消费者对于企业产品和服务的信任，让他们在最后一分钟做出决定。
Enterprises can make use of the back of the purchase order,
plus some support information, such as certificatethe
evaluation of product parts pictures, and other customers.
These product information can increase the trust of the
consumer for enterprise products and services, let them make
a decision at the last minute.