剑桥商务英语(BEC)模拟试题

剑桥商务英语（BEC）模拟试题
一、请根据给出的汉语词义写出对应的英语词。该词的首字母已给出 ( 每小题 0.5 分，共 10 分 )
1
不可避免的 adj.
i______
2
可获利的；赚钱的 adj.
p______
3
平行的；类似的 adj.
p______
4
必要的；基本的 a.
e______
5
本国的；国内的 adj.
d______
6
本质；精华 n.
e______
7
产生；让步 v.
y______
8
产生 v.
g______
9
关键词
k______
10
协调；调节 v.
c______

11
厌烦的；乏味的 adj.
t______
12
合同；契约 n.
c______
13
同样地 adv.
s______
14
回顾；检查 v.
r______
15
因此 adv.
a______
16
地平线 n.
h______
17
多产的 adj.
p______
18
收获；收割 v.
r______
19
有经验的 adj.
e______
20
自动的 adj.
a______

二、请写出下列英语单词或术语的汉语意义 ( 每小题 0.5 分，共 10 分 )

1
distribution channel
______
2
cataloger
______
3
centralized system
______
4
chief technology officer(CTO)
______
5
consumer market
______
6
credit card
______
7
local store pricing
______
8
lost sales
______
9
mail-order operation
______
10
mail-order pricing
______
11
market niche
______

12
cash register
______
13
new customer paths
______
14
node
______
15
backorder
______
16
business reengineering
______
17
business- to-business barter
______
18
business-to-consumer(B2C)
______
19
buy-in
______
20
back-end integration
______
三、根据英语句子的意思，请用括号内词的适当形式填空 ( 每小题 1 分，共 10 分 )
job was to take care of the ______(wound) soldier.
latest film has ______(generate) a lot of interest.
3.I am afraid the blistering heat is not ______(sustain) to me.
4.I had the ______(distinctly) impression that I was being watched.

5.I thought you ______(handle) that little incident most professionally.
a poor country, owning a bicycle is a sign of ______(compare) wealth.
utions financing the project while going through the business plan will be very
______(interest) in knowing how the company is going to beat the competition.
is difficult to estimate the exact cost due to so many ______(variable).
is important to ensure the ______(enforceable) of e-business transactions wherever and
whenever disputes arise.
is reasonable to predict that a new strategy ______(require) to deal with the changing
market.
四、根据英语句子的意思，从每一句下面的 A ， B ， C ， D 中选择正确的语言搭配 ( 每小题 1 分，
共 20 分 )
1. Prior ______ his departure, he addressed a letter to his daughter.
A. to B. of
C. in D. from
2. The children ______ against each other to win yearly scholarship.
A. contest B. fight
C. rival D. enhance
3. When I last saw Mary she ______ to her next class on the other side of the campus and did not
have time to talk.
A. hurried B. was hurrying
C. had hurried D. has hurried
4. Next time I ______ there, I'll ask them about it.
A. will go B. have gone
C. am going D. go
5. The young madam was ______ to discover that she was being watched.
A. disconcerted B. disappointed

C. dishonored D. dissatisfying
6. We ______ the shops and the post office as soon as we moved into the town.
A. determined B. located
C. specified D. settled
7. People just ______ their rubbish over the wall.
A. rolled B. swayed
C. shaped D. threw
8. Having the highest marks in his class,______.
A. the college offered him a scholarship.
B. he was offered a scholarship by the college.
C. a scholarship was offered him by the college
D. a college scholarship was offered to him.
9. Why do you object to ______ the direction?
A. following B. follow
C. have followed D. have been followed
10. They ______ the game because of rain.
A. deserted B. abandoned
C. left D. departed
11. In the 19 th century industry ______ towards the north of England.
A. tended B. gravitated
C. intended D. inclined
12. ______ some of the suggestions prove of value to you as well.
A. Could B. Can
C. Might D. May

13. Before we commence again, let me give you a word or two of advice,_____?
A. shall I B. don't I
C. will you D. won't you
14. I wish to talk with you in private,______?
A. do I B. shall I
C. can I D. may I
15. People will not believe a person who always ______.
A. magnifies B. enlarges
C. broadens D. exaggerates
16. The reserch project has only been under way for three months,so it's too early to ______ its
success.
A. figure B. consider
C. rate D. evaluate
17. If the United States had not entered the Second World War, probably the 1940 unemployment
rate of 14% ______ still further.
A. would rise B. rose
C. would have risen D. had risen
18. We wouldn't lose courage even if we ______ again.
A. were to fail B. would fail
C. fail D. have failed
19. John wants to see me today, but I would rather he ______ tomorrow than today.
A. came B. had come
C. would come D. sould come
20. After his troubles, he's now in ______ comfort.
A. relative B. constant

C. relevant D. fair
五、完形填空 ( 共 20 分 )
Ⅰ . 从所提供的四个选项中选择一个最佳答案填空。 ( 每小题 0.5 分，共 10 分 )
Paul and his sister, Susan, excitedly ___ 1_ __ out their sleeping bags on the floor of the tent.
This was ___ 2_ __ to be their first campout. It ___ 3 ___ the entire afternoon gathering the
___ 4 ___ they would need.
Susan brought a radio __ _5__ _ they could listen to the weather reports. She planned to dig a
ditch ___ 6 ___ the tent to keep it from flooding. And both of them had two sets of __ _7_ __
clothes just in case they got wet or dirty.
Paul insisted that ___ 8_ __ each had to have a flashlight. He pointed out that they would need
them to keep ___ 9 ___ from tripping ___ 10_ __ the roots of trees if they had to ___ 11 ___ the
tent in the middle of the night.
It was Susan ___ 12 ___ thought of bringing whistles for ___ 13 ___ of them. She was ___ 14_ __
sure that they could make enough ___ 15 ___ with the whistles ___ 16 ___ scare off any wild animals
that might wander into ___ 17 ___ camp. And of that ___ 18 ___ work, the whistles could be heard
far enough away to call ___ 19 ___ help. The whistles could also be used to help them find each
other if they became __ _20_ __.

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Ⅱ . 在下列课文片段中填入遗漏的词。 ( 每小题 1 分，共 10 分 )
When selling products online and shipping them sight-unseen, a certain ___ 1_ __ of returns is
inevitable. In fact, they're also inevitable at brick-and-mortar stores,___ 2 ___ a customer can
touch, feel, smell and try on the merchandise ___3___ making a selection. At Sky Mall Inc, product
returns are anticipated and ___4___ with ease. The company, which has eight years of merchandising
experience ___ 5 ___ selling premium merchandise from participating merchants via catalog and
online,__ _6__ _ proven itself through effective and simple ordering, fulfillment, customer
service __ _7_ __ returns. “ We built a successful business on those practices before taking
our products ___ 8 ___ the Internet, ” says Robert y, president and CEO. In every printed
catalog and on its Web site, Sky Mall guarantees ___ 9 ___ customer satisfaction with a 60-day
“ no questions asked ” return policy combined ___ 10 ___ a best- price guarantee.
六、阅读下列短文，从 A 、 B 、 C 、 D 四个选项中选出一个最佳答案。 ( 每小题 1 分，共 10 分 )
The year 2000 has been tough for online retailers. Changes in the market have driven many sites
out of business, and many others are only barely surviving. The holidays, promising greatly
increased sales, offer hope for many e-commerce sites. The good news for retailers is that the
holiday market will grow; this year's holiday sales are predicted to be 66% higher than last year's.
In a year when over half the U.S. population has access to the Internet, e-commerce sites can
expect dramatic increases in site traffic before the holidays. Forrester Research predicts $$10
billion in holiday revenues, and Jupiter forecasts the U.S. holiday market as $$12 billion. Gartner
Group predicts $$10.7 billion in North American holiday sales and worldwide sales of $$19.5 billion.
While revenue estimates vary, it's clear that Holiday 2000 will be big for e-commerce. Customers
will shop online this holiday season for convenience; by shopping online, customers avoid crowds,

transportation hassles, and inconvenient store hours. One customer commented in our tests that
she would shop online “ to avoid the hassle of going to different stores. ”
Despite the eager shoppers and the predictions of a big holiday season, there is bad news for
online retailers: the e-commerce industry is losing billions of dollars in potential sales.
Shoppers want to purchase online, but many sites make it too hard to buy.
To gain the most from the holiday season, sites must pursue a simple strategy: improve the customer
experience. Improving the customer experience can yield an additional $$8 billion in North American
sales, and $$14 billion in worldwide online sales this holiday season.
According to Gartner Group projections, worldwide online revenues for the holiday season will
be $$19.5 billion.
In our consumer tests of major sites across key holiday categories, we found that 43% of buying
attempts failed. These findings suggest that the $$19.5 billion represent only 57% of potential
sales this holiday season.
Lost sales due to poor customer experience thus total more than $$14 billion: · $$34.2 billion
－ $$19.5 billion=$$14.7 billion.
It is worth noting that our $$14 billion does not include future losses due to poor experience
this holiday season. Millions of consumers will shop online for the first time this holiday season.
If they have a good experience, they are likely to continue shopping on their favorite sites in
the future. If they have a bad experience, they will likely never return to the sites where they
were unable to buy(if indeed they return to shop online at all).The actual losses due to poor
customer experience may thus be significantly higher than our $$14 billion estimate.
In our tests, problems with the checkout process were the greatest cause of failed purchase
attempts. More than 40% of failures were due to difficulty with checkout. Customers had found
a product they wanted, added it to their cart and decided to place an order. They were ready to
buy and wanted to pay. Unfortunately, the checkout process was too difficult and made it impossible
for them to buy.
There were several different types of problems that arose in the checkout most
important lesson is that poor checkout experience will cost the industry billions in holiday sales.
ed with last year's holiday sales, this year's will be ______.
A. lower B. twice lower
C. higher D. twice higher
ter Research, Jupiter and Gartner Group all suggest that in 2000 ______.
A. holiday sales for e-commerce sites in every part of the world will increase a lot

B. holiday sales for e-commerce sites in every part of the world will decrease a lot
C. holiday sales for e-commerce sites in some parts of the world will increase a lot
D. holiday sales for e-commerce sites in some parts of the world will decrease a lot
shopping online, people can avoid ______.
A. traffic jams B. crowds
C. getting up early D. both A and B
is implied by the author that ______.
A. it is difficult to buy things on some sites
B. it is difficult to buy things on all sites
C. it is easy to buy things on all sites
D. it is easy to buy things on few sites
sites made it easier to shop and buy, sites' actual income would ______.
A. be the same B. decrease a lot
C. increase a little D. increase a lot
e-commerce industry is losing much money in potential sales because ______.
A. people are not familiar with many sites
B. about half of the buying attempts fail
C. many people don't have the access to the Internet
D. there is too much competition from traditional business
7.e-commerce sites can earn more money from the holiday season by _______.
A. improving the customer experience
B. forming valid identification
C. advertising widely
D. providing more content

ms with ______ were the chief cause of failed buying attempts.
A. electronic signature B. the checkin process
C. the checkout process D. registration
attitude does the author hold when describing the sites' loss of revenue?
A. Emotional B. Objective
C. Critical D. Pessimistic
of the following techniques is most used in the text?
A. Exemplification B. Definition
C. Comparison D. Contrast
七、英译汉 ( 阅读下面的短文，然后将划线的句子翻译成汉语。每小题 2 分，共 10 分 )
Making the transition to e-business can be daunting.(1) There is so much to do, so many questions
to answer, so many possibilities to explore. How do you know where to start?
When you begin planning an e-business, the most important thing to remember is that you shouldn't
try to do everything at once. Biting off more than you and your team can effectively handle can
be as big a problem as doing nothing.(2) Focus your initial e-business efforts on those areas
that can most immediately gain from the investment. This lets you pick a targeted starting point,
with clear goals and boundaries, so you can build the foundation from which other e-business
initiatives will flow.
(3) Intel took this advice to heart when it began planning the Intel(r) e-business Web site. Rather
than attempting to remake the entire Intel business infrastructure — a truly daunting task for
a global corporation with over 65,000 employees — the company focused on its direct customers,
including OEMs and distributors.(4) The idea was to focus on customers who already had a
relationship through Intel field sales and customer support , and find ways to improve that
relationship through the Internet.
(5) “ We picked one thing we could build very quickly and deploy to our customers, ” says Sandra
Morris, director of Intel's Internet Marketing & e-Commerce.
八、汉译英 ( 请把下列汉语句子翻译成英语，每小题 2 分，共 10 分 )
1. 我们要事先准备所有申请材料。 (in advance)
2. 你需要确定顾客为何需要你的某种电脑和你的电脑怎样才能满足那种需求。 (meet the need)

3. 英特网可以直接让人得到信息、产品和服务，这就省掉了中间商，还会引起经济萎缩。
(economic deflation)
4. 我们讨论企业的产品和服务以及行业和英特网的信息。 (along with)
5. 那将给你以极大的竞争优势。 (advantage)













人 过四十，已然不惑。我们听过别人的歌，也唱过自己的曲，但谁也逃不过岁月的审视，逃不过现实的残酷。如若， 把心中的杂念抛开，苟且的日子里，其实也能无比诗意。
借一些时光，寻一处宁静，听听花开，看 看花落，翻一本爱读的书，悟一段哲人的赠言，原来，日升月落，一切还是那么美。
洗不净的浮沉 ，留给雨天；悟不透的凡事，交给时间。很多时候，人生的遗憾，不是因为没有实现，而是沉于悲伤，错过了打开 心结的时机。
有人说工作忙、应酬多，哪有那么多的闲情逸致啊？记得鲁迅有句话：“时间就像海 绵里的水，只要挤总是有的。”
不明花语，却逢花季。一路行走，在渐行渐远的时光中，命运会给你一次次洗牌，但玩牌的始终是你自己。

坦白的说，我们遇到困扰，经常会放大 自己的苦，虐待自己，然后落个遍体鳞伤，可怜兮兮地向世界宣告：自己没救了！可是，那又怎样？因为，大多数 人关心的都是自己。
一个人在成年后，最畅快的事，莫过于经过一番努力后，重新认识自己，改变 自己。学会了独自、沉默，不轻易诉说。因为，更多的时候，诉说毫无意义。
伤心也好，开心也好 ，过去了，都是曾经。每个人都要追寻活下去的理由，心怀美好，期待美好，这个世界，就没有那么糟糕。
或许，你也会有这样的情节，两个人坐在一起，杂乱无章的聊天，突然你感到无聊，你渴望安静，你 想一个人咀嚼内心的悲与喜。
透过窗格，发着呆，走着神，搜索不到要附和的词。那一刻，你明白 了，这世间不缺一起品茗的人，缺的是一个与你同步的灵魂。
没有了期望的懂，还是把故事留给自 己吧！每个人都是一座孤岛，颠沛流离，浪迹天涯。有时候，你以为找到了知己，其实，你们根本就是两个世界的 人。
花，只有在凋零的时候，才懂得永恒就是在落红中重生；人，只有在落魄的时候，才明白力量 就是在破土中崛起？.
因为防备，因为经历，我们学会了掩饰，掩饰自己内心的某些真实，也在真 实中，扬起无懈可击的微笑，解决一个又一个的困扰。
人生最容易犯的一个错误，就是把逝去的当 作最美的风景。所以，不要活在虚妄的世界，不要对曾经存在假设，不要指望别人太多。
有些情，只可随缘，不可勉强；有些人，只可浅交，不可入深；有些话，只可会意，不可说穿。
或许，有这么一段情，陪你度过漫长冰冷的寒冬；有那样一个人，给你抑郁的天空画上了温暖的春阳。
但时光，总会吹散很多往事，把过去一片片分割，移植到不同区域，并贴上标签，印着不同的定义，也定义着自己 的人生态度。
正如庄子所说：“唯至人乃能游于世不避，顺人而不失己。”外在的世界，只是一个 形式，而你内在的世界，才是真正的江山。