骄傲怎么写-什么叫平移
职业英语
unit
基础篇
5
新
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Title Unit Five
Trade
1. Analyze the discourse structure of
the passage
Teaching
objectives
&demands
2. Learn the importance of being
punctual
3. Make sentences with the useful
expressions in the passage
4. Some
information about a slogan
5. Develop
promotion strategies and persuasion competence
6. Master some negations skills
Teaching
important &
difficult
points
1.
Retell the passage in their own words
2. Some
important words and useful expressions
3. How
to write a Memo
Communicative approach
Teaching
methods
Task-based teaching
Project-based teaching
Activity Teaching
Approach;
Question-answer Teaching Approach.
Time
allotment
4 periods
4
periods
3 periods
Teaching
contents
and
time
allotment
Teaching contents
Warming-up & Reading A
Reading B &
Listening and Speaking &Writing
Mini-project
& Language Lab & Self-study Room
Step One
Warm-up
1 Ss read warming-up task 1
2
Go through slogans A-H with Ss
3 Ask Ss to
match the slogans with the pictures
4 Time
permitting; encourage Ss to brainstorm more
slogans
Teaching
procedures
Step Two
Background information
1. What is a slogan?
A slogan is a memorable motto or phrase used
in a political,
commercial, religious and
other context as a repetitive expression of an
idea or purpose. Slogans in advertising are
claimed to be the most
effective means of
drawing attention to one or more aspects of a
product.
2. Company introduction
1. Nike
Inc. is a major publicly-traded sportswear and
equipment
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supplier based in the United
States. it is the world’s leading supplier of
athletic shoes and apparel(服装) and a major
manufacturer of sports
equipment .
2.
Apple Inc., is an American multinational
corporation with a focus on
designing and
manufacturing consumer electronics and software
products.
3. Panasonic is an international
brand name for Japanese electric
products
manufacturer
4. Matsushita Electric
Industrial Co., Ltd. Under this brand Matsushita
sells plasma(等离子)and LCD(Liquid Crystal
Display)panels, DVD
recorders and players,
telephones, microwave ovens, shavers, projectors,
digital cameras, batteries, laptop computers,
etc. all of these are
marketed under their
slogan “Ideas for Life”.
5. Maxwell house is a
brand of coffee manufactured by a like-named
division of Kraft Foods.
6. Seven-- up is
the brand of a soft drink.
7. Nissan Motor
Co., Ltd, shortened to Nissan, is a multinational
automaker headquartered in Japan. Currently it
is the third largest
Japanese car
manufacturer.
8. Koninklijke Philips
Electronics N.V., usually known as Philips, is one
of the largest electronics companies in the
world, founded and
headquartered in the
Netherlands. The products include consumer
electronics, domestic appliances, lighting and
medical systems.
Step Three Work in pairs
1. Ss read Task 2 in warming-up
2.
Ask Ss to work in pairs and list places where they
have seen or
heard the slogans in Task 1
3. Get some Ss to give their answers.
4. Ask
the class to add more if necessary.
5.
Summarize the various media used for advertising.
Step Four Reading A
1. Learn the new
words and expressions
1) The students take
turns to read them.
2) The teacher corrects
the students’ mistakes in pronunciation and
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teaches them how to read those.
2. Warm-
up questions
The teacher asks some questions
to arouse the students’ interest in
the
passage
3. Study in details
Paragraph 1
Regardless of: paying no attention to
e.g.
The law requires equal treatment for all
,regardless of race , religion
or sex .
better off :in a better situation , especially
in financial terms
e.g. since my husband was
made the manager , we are better off .
alternative: n. something you can choose to do
or use instead of
something else
e.g. is
there an alternative to what you propose?
Make
sense : to have a clear meaning and be easy to
understand
e.g. read this and tell me if it
makes sense.
Paragraph 2
Process :n. a
series of actions that are done in order to
achieve a
particular result
e.g. getting
fit again has been a long slow process .
specialize(in):v. to limit all or most of your
study, business, etc . to a
particular subject
or activity
e.g. Finally Alice decided to
specialize in contract law .
Consumer: n.
someone who buys and uses products and services
e.g. There are a wider choice of goods for the
consumers in big cities .
Paragraph 3
benefit :n. something that gives you
advantages or improves your life in
some way
e.g. This aid program will bring lasting
benefits to the region.
Absolute: a.
unlimited: complete: true , correct and not
changing in any
situation : not in comparison
with other things
e.g. An absolute ruler need
not ask anyone for permission to do
anything.
A child usually has absolute trust in his
mother.
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You have an absolute right to
refuse medical treatment.
In absolute terms
wages have risen, but not in comparison with the
cost
of living.
Comparative: a. measured
or judged by comparing
e.g. After a lifetime
of poverty, his last few years were spent in
comparative comfort.
Legal : a. connected
with or in accordance with the law
e.g. Mr.
Smith is my legal advisor
be inclined to : to
have a tendency or wish to do something
e.g. I
am inclined to start at once.
Paragraph 4
Party : n. one of the people or groups
involved in an argument,
agreement, etc .
e.g. The two parties are having difficulty
agreeing with each other.
Paragraph 5
Exchange: v. to give something to someone and
at the same time receive
the same type of
thing from them
e.g. I shook hands and
exchanged a few words with the manager.
n. an
act of giving something to someone and receiving
something else
from them
e.g. Would you
like my old TV in exchange for this camera?
Likewise: ad. The same: in a similar way
e.g. Nanny put up a hat and told the girls to
do likewise.
Participate (in):v. to take part
in or become involved in an activity
e.g.
Everyone in the class is expected to participate
actively in these
discussions.
1. Ss skim
over the passage to get its main idea and finish
task 1.
2. Ss read the passage again and then
finish doing task 2 .
3. Ss try to
understand some difficult sentences in the passage
with the
help of the teacher
4. Ss are
encouraged to analyze the structure of the passage
5. Ss learn the meaning and usage of some
useful expressions
Step Five Reading B
1.
New words & expressions.
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2. Read the contract
form and try to translate.
3. Learn some
useful expressions like: buyer, seller, shipment
date,
total value, description of goods,
quantity, Unit price, amount…
4. Finish task
1 and 2.
Step Six Listening and Speaking
1. Ask Ss to listen the materials carefully and
finish the exercises, then
check the answers
2. Work in groups of four and practice
negotiation skills with the
given information
and the following useful expressions.
Situation: ABC company is looking for a company to
manage the
office building for them. They are
negotiating with XYZ company
about the prices.
Ss A and B are representatives from XYZ
company:
? Greet the client company and make a
brief introduction to your
company.
?
Offer an all-year building management service
plan, including
cleaning, repairs,
improvements and public security.
? State your
bottom line: a 10% discount on a two-year
contract; a
15%discount on a three year
contract.
Ss C and D are representatives from
ABC Company:
? Greet the other party and make
a brief introduction to your
company.
?
Require that monthly fees be cut by 10%.
? Be
willing to offer a two-year contract.
Step
Seven Writing
1．Introduction
A memo
is a document designed to be read quickly and
passed
along rapidly, often within a company
or work group. Memos achieve
their goals by
informing the reader about new information like
policy
changes, price increases, or by
persuading the reader to take an action,
such
as attending a meeting. A memo should be brief,
clear and
accurate.
2. Look at the sample
and complete the memo with the given words.
g
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You are in Quality Control Department. You
discovered that
something has gone wrong with
a machine in a routine test. Write a
memo to
Mr. Rick Smith, Quality Control Manager, to report
this
matter and offer a suggestion for a
thorough check of the whole
production line.
Step Eight Mini-project
This project asks
Ss to sell something directly to others. It helps
Ss
develop promotion strategies and persuasion
competence. They should
use various methods to
promote a particular product and adopt different
strategies to persuade people to buy it.
Follow the sample and work in groups.
1 Ss can
put up a sign with slogans on the classroom wall
and bring in
the products they want to sell.
2 Ss need to introduce the products orally in
class and then try to
persuade their
classmates to buy.
Step Nine Language Lab
Task 1,2,3,4,5
Step Ten Work
Assignments
1. Review Unit Five thoroughly and
carefully
2. Finish the exercises in unit five
3. Finish the memo and check next time.
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