国开学习网商务英语3作业四 答案

国开学习网商务英语3作业四 答案
一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）
题目1
An example of soft sell is to distribute free samples ______ customers often respond
favorably.
选择一项：
A. to which
B. in which
C. which
反馈
答案：A
译文：分发免费样品就是一种颇受消费者青睐的软性销售案例。
考点：介词+引起定语从句中关系代词的用法。
解析：本题考查介词+引起定语从句中关系代 词的用法。定语从句的先行词是samples；从
句中谓语是respond，为不及物动词，与其搭 配的介词是to，即respond to，表示“对……
的反应”； 所以关系代词which前要加to，答案是A。
正确答案是：to which
题目2

Moreover, reservations by credit card four weeks ______ guarantee availability of the
room size required.
选择一项：
A. in advance
B. in addition
C. in agreement
反馈
答案：Ａ
译文：此外，用信用卡提前四个星期预订，可以确保所需空间。
考点：in advance的用法。
解析：介词短语in advance 表示“预先，事先”，four weeks in advance意为“提前四
周”，句中reservations by credit card意为“用信用卡预订”，in addition 意为“另外，
额外”；in agreement 意为“一致”，意思与句意不符。所以答案是Ａ。
正确答案是：in advance
题目3
So I have a number of other ______ up my sleeve, as well.
选择一项：
A. tricks

B. strict
C. trace
反馈
答案：A
译文：所以，我还有其它的一些花样。
考点：have a tricktricks up one's sleeve 的用法。
解析：短语 have a tricktricks up one's sleeve意为“有锦囊妙计，对……胸有成竹”。
本 题选项中的三个词，词型相似，但意义不同，strict意思是“严格的”，trace意思是“踪
迹 ”，trick 意思是“技巧，计谋；诀窍”。所以与本题搭配和词义一致的答案应该是Ａ。
正确答案是：tricks
题目4
We sell insurance cover, the ______ you pay will depend on the cover you require.
选择一项：
A. fee
B. fare
C. charge
反馈
答案：C

译文：我们买保险，费用取决于你想要保险的范围大小。
考点：charge与fee, fare的区别。
解析：fee, fare和charg e的词义都与“费用”有关，但是fare强调是票价；fee强调的是
“为一定目的所付的费用，包括 酬金、注册费和学费等”；charge强调的是为某项服务要
收取或付出的费用，所以答案应该是C。
正确答案是：charge
题目5
The newly-designed ad ______ brought about a higher click through rate by the end
of next month.
选择一项：
A. will
B. have
C. will have
反馈
答案：C
译文：到下月底，新设计的广告将会带来更高的点击率。
考点：将来完成时的用法。

解析：本题考查将来完成时的表达方法。将来完成 时指在将来的某个时间点之前要完成的动
作，句中的时间状语by the end of next month 说明时间是将来，介词by表示“截止到
某个时间点为止”，句中意为“截止到下个月末为 止”，是用将来完成时的明显特征，所以
答案是C。
正确答案是：will have
二、阅读理解（每题10分）
题目6
阅读下面的文章，根据文章内容给题目选择正确的答案。
Hard sell and soft sell are important business terms and useful strategies for
sales staff to know and understand. Both of them can work. The effect depends on
the type of customers and the type of products.
A hard sell is a kind of more direct and forceful sales tactics. The sales person
just keeps explaining how good the product is, why people should buy it and even
how the prices might increase if the consumer walks off.
A soft sell is a different approach. The sales person tries to build trust with
consumers. He doesn’t put pressure on them to buy things, just recommending a
product and letting the consumers make their own decisions.
An example of soft sell is to distribute free samples to which customers often
respond favorably. Businesses can use free samples to build rapport and engage

customers in products or services. Recommending products between friends is a
little bit like doing soft selling. People don't really care if someone else buys the
product. They are just giving their honest opinions and trying to be helpful.
Humor in advertising is also used to attract the consumer's attention and get
them interested in the products or services. Customers often resist hard sales
tactics, thus making soft-selling much more effective for success.
1. What's the topic and main idea of the passage? 回答
C

正确答案是：C
A. Selling Strategy – Sales Staff
B. Sales Staff – What Sales Staff Should Know
C. Selling Strategy – Hard Sell and Soft Sell Strategies
2. Customers often _________ hard sales tactics, thus making soft-selling more
effective for success.回答
A

正确答案是：A
A. resist
B. oppose
C. object

3. Examples of soft sell mentioned in the passage include __________. 回答

B
正确答案是：B
A. telling customers how good a product is
B. recommending products among friends
C. putting pressure on customers to buy products
4. Making humorous advertisements is one of the approaches companies use to
__________. 回答
B

正确
正确答案是：B
A. reduce selling costs
B. arouse people's interests
C. avoid the shortage of sales staff
5. According to the passage, __________. 回答
C

正确
正确答案是：C
A. soft sell is expensive
B. hard sell is rarely resisted by customers

C. soft sell is preferred by business companies
反馈
解析：
1.本题要求对短文的话题 和中心思想做出判断。根据短文第一段的信息可以看出，短文的话
题是hard sell and soft sell，短文要讨论的是这两种销售方法的具体内容。选项A和B均
关注sales staff及其相关信息，并非短文要讨论的话题和主题。因此，正确答案为C。
2.本题为词义辨析 题，考察对resist，oppose，object词汇的理解。这三个词都有抵制或
反对的含义， resist通常指来“拒绝接受，抵制”，oppose通常指“反对（计划、制度、
政策等）”，o bject指的是“不赞成某件事，反对”。因此，正确答案为A。
3.本题为细节题。本题考查的信 息均出现在短文的第4段，本段只提到了两种促销的方法。
因此，正确答案为B。
4.本题为 细节题。本题考查信息出现在做后一段，选项A和C短文中未有提及，因此，正
确答案是B。
5.本题为推理题。选项B与文中信息相反，选项A短文并未提及，短文最后一句话的含义
与选项C最为 接近，因此，正确答案为C。