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电子商务英语100句

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2020-10-24 00:09
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2020年10月24日发(作者:阎同茂)


E-commerce English 100
电子商务英语100句
编者:经济系余庆泽

1. E-commerce means doing business through electronic media.
电子商务指通过电子媒介进行做生意。
2. The traditional sales and shopping channels are now moving onto
the Internet.
传统销售和购物的渠道现在都搬到互联网上。
3. They break the national and regional, visible and invisible barriers to
globalization of production enterprises.
他们打破国家和地区、看得见和看不见的障碍,使生产企业迈向消
全球化。
4. E-commerce is coming of age, but not in the way predicted in the
bubble years ( Paul Markillie).
电子商务日臻完善,超乎泡沫年代的预测。
5. It changes the mode of operation of enterprises,the management model
and the settlement of the payment of business.
它改变了企业的生产模式、管理模式和支付方式。
6. Valuations of E-commerce are rising again and some of the dotcoms
are making real profits。
对电子商务的评价正在提升,部分电子商务公司已开始赢利。


7. According to America’s Department of Commerce, online retail sales
in the world’s biggest market last year rose by 26% to $$55 billion.
据美国商务部统计,去年全球最大市场的网上零售额增长了26%,
达到550亿美元。
8. It amounts to only 1.6% of total retail sales.
这相当于全球零售业总额的1.6%
9. The vast majority of people still buy most things in the good old
―bricks-and-mortar‖ world.
绝大部分人依然习惯在传统的实体商店里购买大部分物品。
10. E-commerce is already very big, and it is going to get much bigger.
电子商务的规模已经壮大,发展迅猛。
11. The internet is exerting the influence over purchases carried out in the
offline world.
网上交易正对线下交易产生影响。
12. To start with, the internet is profoundly changing consumer
behaviour.
首先,互联网正深深地改变人们的消费行为。
13. Four out of ten people start shopping for new cars online, even though
most end up buying them from traditional dealers.
有25的人开始在网上买新汽车,虽然最后成交仍是从传统的经
销商那里购买。


14. The difference is that these customers come to the showroom armed
with information about the car and the best available deals.
不同的是,这些客户带着网上搜集的有关汽车和最佳经销商的各
种信息来看样车。
15. Half of the 60m consumers in Europe who have an internet
connection bought products offline after having investigated prices and
details online.
在欧洲6亿消费者中,半数是在网上查询商品信息,然后离线购物。
16. People seem to enjoy shopping on the internet, if high customer-
satisfaction scores are any guide.
如果把客户满意度高就作为导购,人们更乐意采用网上购物方式。
17. Websites are doing ever more and cleverer things to serve and
entertain their customers。
现在网站所作的事情越来越明智,他们服务客户,为客户带来快乐。
18. A company that neglects its website may be committing commercial
suicide.
不注重网站建设的公司无异于在商战中自杀。
19. A website is increasingly becoming the gateway to a company’s
brand, products and services—even if the firm does not sell online.
即便公司并不从事网上交易,网站也会成为人们了解其品牌、产品
及服务的门户。


20. A useless website suggests a useless company, and a rival is only a
mouse- click away.
无价值的网站意味着公司没什么价值。竞争对手只要鼠标点击一
下就被击倒。
21. Companies have to ensure that they appear high up in internet search
results.
公司要确保它能出现在每次搜索结果的前列。
22. For many users, a search site is now their point of entry to the
internet.
对于很多用户而言,搜索网站是他们进入互联网的切入点。
23. Over the last few years the internet has evolved from being a
scientific study network into a new generation of business platform.
在过去数年中,因特网已经从一个仅用于科研的网络发展成新一
代的商务平台。
24. Nowadays we can buy goods online, book holiday journey over the
internet in an instant.
时下,我们通过因特网可以在顷刻间完成网上购物,预定假日旅程。
25. A device in this case can be anything like a silicon slice and an
internet connection.
这样的装置可能是一个电子设备和互联网。
is so much to do,so many questions to answer and so much of
possibility to explore.


要做的事,要解答的问题和要探究的可能性如此之多。
27. When you begin planning an e-business,the most important thing is
doing everything at once.
当你开始策划电子商务时,应该记住最重要的一点:及时行动。
28. This lets you pick a targeted starting point,then the other procedures
of business will flow.
这样你就可以选择一个目标和界限清晰的起点,其它的一切创业
步骤也将随之开始。
29. The idea was to focus on customers who have been built up a certain
of relationships with the customer supports and through the internet.
这一想法是针对那些通过互联网已建立起来某种关系的客户。
30. The degree to which information flows down through the organization
can influence by how much the idea was understood and embraced.
信息在机构内流通的状况受人们对观点的理解和接受程度的影响。
31. Executives who have successfully led change efforts view that
participating in the discussion and taking part in meeting are effective
communication vehicles.
曾经领导变革成功的决策者们主张,亲自参加会议讨论是最有效的
沟通方式。
32. The best-known search engine has already entered the lexicon: people
say they have ―Googled‖ a company, a product or their plumber.


全 球知名的搜索引擎早已进入当代词典:人们说他搜索了一个公
司,一个产品或是管道工。
33. The search business has also developed one of the most effective
forms of advertising on the internet.
搜索业务也成为了互联网上最有成效的广告途径之一。
34. It is already the best way to reach some consumers: teenagers and
young men spend more time online than watching television.
这是接近青少年顾客群体最好的方式,因为他们花在互联网上的时间
远远超过看电视的时间。
35. All this means that searching on internet is turning into the internet’s
next big battleground as Google defends itself against challenges from
Yahoo! and Microsoft.
所有这些 说明,网上搜索成了互联网的下一个战场,正如Google
就是依赖其优异的搜索功能来抗衡Yaho o! 和 Microsoft。
36. The other way to get noticed online is to offer goods and services
through one of the big sites that already get a lot of traffic.
在网上获得关注的另一种方法就是在一家已拥有相当访问量的网
站上登载自己的商品及服务。
37. To take part, a company’s products have to stand up to intense price
competition.
一个公司要参与到这个平台中来,就必需经得住激烈的价格战。


38. People check online prices, compare them with those in their local
high street and may well take a peek at what customers in other countries
are paying.
网购者往往会拿商品的网上报价与当地商店作比较,甚至会与别
国的售价进行比较。
39. Even if websites are prevented from shipping their goods abroad,
there are plenty of web-based entrepreneurs ready to oblige.
即便有法规阻止网站从境外购物,仍有许多网站跃跃欲试。
40. Someone might use the internet to research digital cameras, but visit a
photographic shop for a hands-on demonstration.
有人想买一部数字照相机,他会使用互联网搜索,再到商店里去
考察、试样。
41. The consumers will use a search engine to find the lowest price and
buy online at home.
消费者会在家里上网查询相机的最低售价,然后在网上订购。
42. In this way, consumers are deconstructing the purchasing process.
所以从这个意义上说,消费者已不再遵照传统的购物流程。
43. They are unbundling product information from the transaction itself.
他们把了解产品信息和交易过程分开。
44. It is not only price transparency that makes internet consumers so
powerful; it is also the way the net makes it easy for them to be fickle.


不只是互联网上透明的价格使得消费者成为强势群体,网络也使得< br>他们成为―薄情‖一族。
45. If they do not like a website, they swiftly move on as the web is the
most selfish environment in the world.
如果他们不喜欢某一网站,就会迅速离开。网络成了世界上最自
私的场所。
46. People want to use the internet whenever they want, how they want
and for whatever they want.
人们应用互联网可谓是,随时随地、随心所欲。
47. Yahoo! is not alone in defining its strategy as working out what its
customers (260m unique users every month) are looking for, and then
trying to give it to them.
像雅虎这样一个致力于寻找并提供客户所需的各种信息作为公司
战略取向的网站并不少(Yahoo!每月据称有2.6亿访问者)。
48. The first thing they want is to become better informed about products
and prices.
消费者最关心的就是更详实的商品名录及其报价。
49. Amazon became famous for books, but long ago branched out into
selling lots of other things too; among its latest ventures are health
products, jewellery and gourmet food.
亚马逊
现在已是世界闻名的图书经销商,以前它 也在网上销售过其
它产品,如保健品、珠宝和精选的食品。


50. And yet nobody thinks real shops are finished, especially those
operating in niche markets.
没人会认为传统商店会消失,特别是那些在细分市场经营的业务。
51. Many bricks-and-mortar bookshops still make a good living, as do
flea markets.
许多传统的实体商店仍保持不凡的业绩,如跳蚤市场等。
52. But many record shops and travel agents could be in for a tougher
time.
像音像和旅游市场则受到了来自互联网的冲击,日子过得艰难。
53. Erik Blackford, the head of IAC’s travel side and boss of Expedia, the
biggest internet travel agent, thinks online travel bookings in America
could quickly move from 20% of the market to more than half.
作为互联网最大的旅游代理商, Expedia旅游公司的老板声称未来
美国 民众网上预订旅游服务的比例,将会从20%上升到50%以上。
54. Mr Bezos reckons online retailers might capture 10-15% of retail
sales over the next decade. That would represent a massive shift in
spending.
Be zos先生估计未来十年网上零售业将会达到零售总额的
10-15%,并将深刻地改变人们的消费观念 。
55. To some extent, the online and offline worlds may merge.
在一定程度上,网上和离线销售方式也将融合。


56. Multi-channel selling could involve a combination of traditional
shops, a printed catalogue, a home-shopping channel on TV, a phone- in
order service and an e-commerce-enabled website.
传统商店也将成为多种销售手段并存的集合体:商品目录、家庭
电视直销 、电视订货以及电子商务网站具全。
57. But often it is likely to be the website where customers will be
encouraged to place their orders.
鼓励消费者通过网站订货还是比较热衷的消费方式。
58. One of the biggest commercial advantages of the internet is a
lowering of transaction costs, which usually translates directly into lower
prices for the consumer.
网上销售最大优势在于价廉。它们一般都是从生产厂家以低价直
接卖给消费者。
60. If the lowest prices can be found on the internet and people like the
service they get, why would they buy anywhere else?
如果消费者在互联网上可 以买到价格最低的商品,并能得到最好
的服务,还有人会去其它地方购物吗?
61. One reason may be convenience; another, concern about fraud, which
poses the biggest threat to online trade.
网购一方面是便利,另一方面会面临欺诈行为。这成为网上交易
最大的威胁。


62. As long as the internet continues to deliver price and product
information quickly, cheaply and securely, e-commerce will continue to
grow.
随着互联网的发展,传递商品价格和信息迅速、价廉且安全,网
购市场将继续成长。
63. Increasingly, companies will have to assume that customers will
know exactly where to look for the best buy.
越来越多的公司会设想消费者都知道他们会在哪里做最划算的购物。
64. This market has the potential to become as perfect as it gets.
网购市场可能会成为一个完善的市场。
65. The Internet industry is built on trust between businesses and their
customers – and privacy is the number one ingredient in trust.
互联网行业建立在企业与客户之间的互信,隐私是信任的最重要
的部分。
66. Unless they effectively address the issue of privacy, Internet
companies will lose the trust, and the business, of their customers.
除非他们有效地解决了隐私问题,否则,互联网公司将会失去信
任,以及他们客户的生意。
67. The World Wide Web is an enormous easily accessible source of
information and databases that provides easy access to a number of
people, companies, agencies and many other sources.
作为世界之窗的万维网,是一个巨大且信息丰富的数据库,无论


个人、公司还是机构和其他其他组织都可以进入查找资料。
68. This brings about concerns about privacy on the Internet.
这带来了互联网上的隐私问题。
69. Consumer privacy has received substantial attention as we move into
the new age of online business environment.
消费者的隐私得到了实质性的关注,因为我们进入了新一代的在
线商务环境。
70. The growth of the internet has developed many new concerns for the
future about protecting the privacy of the consumers.
互联网的发展催生了有关保护消费者隐私权的许多新问题。
71. New technologies, increasing data collection, changing market trends
and the new global market place for e-commerce are contributing to the
increasingly important role of information in the global economy.
新技术可以提高对数据的收集,且不断改变市场趋势和新 的全球
电子商务正促使信息在全球经济中发挥越来越重要的作用。
72. As such information particularly has become a valuable commodity
that can bring jobs, businesses and customer services.
信息已成为了一种有价值的商品。它可以带来更多的就业机会、
商贸和客户服务。
73. Hence, these factors have created a mounting pressure to collect, hold,
process and use personal data, more than before.
因此,收集、保存、处理和使用个人信息比以前更困难了。


74. These factors have also reduced the level of privacy and consumer
confidence is lacking in such environment.
这些因素减低了消费者隐私层次。消费者在这种环境中也缺乏信心。
75. The users feel that the website providers are being ―sneaky‖ in
gathering the data behind the scenes without informing them of what is
going on.
用户认为该网站提供者并没有通知他们正在发生的事情对他们背
后的数据有多大的影响。
76. For the companies involved, this suggestion that they are involved in
such practices of surveillance and unauthorized purposes can create a
serious reputation issue and discourage web users from visiting their
sites.
从公司的角度看,他们想进行监控。这种做法很可能造成严重的
信誉 危机,导致网络用户不再访问其网站。
77. For future solutions to these concerns regarding marketing and
privacy issues, several technical strategies have been developed to help
prevent or guard against not knowing or identifying websites and users
called data magnets.
这些关系着未来营销方法和隐私问题的解决方 案,有的技术战略
已经发展到有助于预防和防范并且可以识别网站和网友称之为“数据
磁铁”。
78. They include cookies, web beacons (or web bugs, white are inserted


in the software code of websites and commercial emails to track visits
and movements and build profiles), data aggregation (collection of
personal email addresses and transmission of third party sales or
marketing), personalization and software downloads and data sharing
between community sites.
它们包括Coo kie,网络信标(或网页错误,这是在网站和商业电
子邮件软件代码插入追踪访问和运动时,建立的配 置文件),数据聚
合(个人电子邮件地址和第三方销售或市场营销传播的集合),个性
化、软件 下载和社区站点之间共享数据。
79. All these strategies have given rise to the protection of privacy issues
for the future of e-commerce.
所有这些策略已经引发了关于保护隐私的问题。这为电子商务的
未来做了保障。
80. We must determine at what level or beyond to proceed on this course
for the protection of consumer privacy in our new world of online
technology.
在新的网络技术世界中,我们必须确定在什么层面来处理消费者
的隐私。
81. As online users, we need to look for the ―privacy policy‖ of the online
services.
随着在线用户的增加,我们需要寻找―隐私政策‖的在线服务。
82. Most Internet Service Providers (ISP) has adopted privacy policies


that they post on their web sites and other user documentation.
大多数互联网服务提供商(ISP)将隐私政策张贴在他们的网站上
和用户的文档里。
83. When you surf the web, look for the privacy policies posted on the
web sites you visit.
当你在网上冲浪时,可以看到发布在网站上的隐私政策。
84. Also, look for the privacy ―seal‖ such as TRUSTe or BBBOnline.
另外,可以使用隐私安全保险途径,如TRUSTe或BBBOnline。
85. If you are not satisfied with the policy, or if there is no policy or seal
logo posted, you should avoid using the site.
如果你对政策不满或者没有相关隐私政策的公布,你应该避免使
用该网站。
86. Consumers have several choices that are available to them in helping
to protect their own privacy when using or conducting on-line activity.
消费者在参与网上活动时,有多种方式保护个人隐私保。
87. They can choose to opt-out of subscriber or data gathering
information segments while on-line.
上网时,他们可以选择退出订购。
88. Many websites will offer domain registration or semi-private
activities or services that you can click on to accept or decline giving any
additional information or continuing to proceeds through the offered
services during a transaction or use of the website.


许多网站提供域名注册或者半私人活动或服务。 你可以点击表示
接受或拒绝。在线交易或者使用网站时,你可以拒绝提供个人或额外
的信息。
89. The customer or consumer can choose to leave or back out of the site.
客户或消费者可以选择离开或退出网站。
90. The future is uncertain as to the laws and governmental legislation
concerning the privacy and the Internet.
有关互联网和隐私方面的法律法规,政府是否立法还不确定。
91. There is great debate in several states now concerning the issues of
privacy on the World Wide Web.
在万维网上有几个大辩论,探讨关于国家如何对待隐私问题。
92. Some states have already adopted laws and are trying to pass
legislation to adapt to the new technology of the Internet and web users.
一些州已经通过了法律,并试图通过立法,以适应互联网和网络
用户的新技术。
93. Such states include Utah, where they have passed laws concerning
digital signature laws.
这些州包括美国犹他州,他们通过了有关数字签名的法律。
94. This law created opportunities for banks and other institutions to act
as the repositories of digital signatures allowing individuals and
businesses to send and receive confidential information over the web, as
well as conduct binding contractual business transactions.


该法律的确立使银行和其他机构担任建立允许个人和企业发送和
接收网络机密信息的数字签名 的数据库,以及具有约束力的合同进行
商业交易的机会。
95. The growth of e-commerce has created the potential for new risks and
abuses.
电子商务的发展催生了新的风险和潜在的弊端。
96. Customers routinely buy products, trade investments, and bank online
using personal information such as credit card, Social Security, and
account numbers.
客户经常购买产品或进行贸易投资,如信用卡,社会保险和网上
银行帐号而使用个人信息。
97. After nearly a millennium of paper-based, pen-signed commercial
transactions, e-commerce is revolutionizing the pace of business and
generating enormous convenience, cost savings and productivity gains.
钢笔签名的商业交易历经了千年,然而,电 子商务正在改变原有的
商务模式,从而更加便利,节约成本和提高效率率。
98. Moving to an electronic transactions model offers spectacular cost
benefits, especially in the financial industry.
电子交易模式提供可观的成本效益,尤其是在金融业。
99. However, it does raise concerns about security, which must be
soundly addressed to assure corporate immunity to some of the hazards
that are inherent in e-commerce.


但 是,它确实增强人民对安全问题的关注,必须稳妥处理隐藏在
电子商务中的一些潜在的危险,保证企业免 受其害。
100. Most businesses have good intentions for information security, but
e-commerce businesses face the huge challenge of protecting themselves
from threats ranging from viruses and Trojan horses to web page defacing,
distributed denial of services, and even disgruntled employees.
大多数企业对于信息安全有良好的意愿,但是电子商 务企业面临
的安全保护,从病毒和特洛伊木马威胁到自己的网页,这种污损带来
了巨大的挑战, 分布式拒绝服务,甚至是心怀不满的员工。

101. Security needs to be a core business competency for e-strategy, and
it is a prime enabler of e-business and you cannot have e-commerce
without security.
安全应该是电子商务战略核心业务的竞争力和主要动力。电子商
务的发展不能没有安全保障。

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