寒字-什么心什么欲
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Part II
Reading comprehension (35 minutes)
Passage
One
Questions 21 to 25 are based on the
following passage.
Just five one-hundredths of
an inch thick, light golden in color and with a
perfect
“saddle curl,”the Lay’s potato chip
seems an unlikely weapon for global domination.
But its maker. Frito-Lay. Thinks
otherwise.”Potato chips are a snack food for the
world,”said Salman Amin, the company’s head of
global marketing. Amin believes
there is no
corner of the world that can resist the charms of
a Frito-Lay potato chip.
Frito-Lay is the
biggest snack maker in America. owned by PepsiCo.
And accounts
for over half of the parent
company’s $$3 billion annual profits. But the U.S.
snack
food market is largely saturated, and to
grow. the company has to look overseas.
Its
strategy rests on two beliefs: first a global
product offers economies of scale with
which
local brands cannot compete. And second, consumers
in the 21st century are
drawn to “global” as a
concept. ”Global” does not mean products that are
consciously identified as American, but ones
than consumes-especially young
people-see as
part of a modem, innovative(创新的)world in which
people are linked
across cultures by shared
beliefs and tastes. Potato chips are an American
invention,
but most Chinese, for instance, do
not know than Frito-Lay is an American company.
Instead, Riskey, the company’s research and
development head, would hope they
associate
the brand with the new world of global
communications and business.
With brand
perception a crucial factor, Riskey ordered a
redesign of the Frito-Lay
logo(标识).The logo,
along with the company’s long-held marketing image
of the
“irresistibility” of its chips. would
help facilitate the company’s global expansion.
The executives acknowledge that they try to
swing national eating habits to a food
created
in America, but they deny that amounts to economic
imperialism. Rater, they
see Frito-Lay as
spreading the benefits of free enterprise across
the world. “We’re
making products in those
countries, we’re adapting them to the tastes of
those
countries, building businesses and
employing people and changing lives,” said Steve
Reinemund, PepsiCo’s chief executive.
is
the belief of Frito-Lay’s head of global marking
that_____.
A) Potato chips can hardly be used
as a weapon to dominate the world market
B)
Their company must find new ways to promote
domestic sales.
C) The light golden color
enhances the charm of their company’s potato chips
D) People the world over enjoy eating their
company’s potato chips
do we learn about
Frito-Lay from Paragraph 2?
A) Its products
use to be popular among overseas consumers.
B)
Its expansion has caused fierce competition in the
snack marker.
C) It gives half of its annual
profits to its parent company.
D) It needs to
turn to the word market for development.
在线学英语 体验请申请:
of the
assumptions on which Frito-Lay bases its
development strategy is
that_____.
A)
consumers worldwide today are attracted by global
brands
B) local brands cannot compete
successfully with American brands
C) products
suiting Chinese consumers’ needs bring more
profits
D) products identified as American
will have promising market value
did Riskey
have the Frito-Lay logo redesigned?
A) To suit
changing tastes of young consumers.
B) To
promote the company's strategy of globalization.
C) To change the company’s long-held marketing
image.
D) To compete with other American chip
producers.
-Lay's executives claim that the
promoting of American food in the
international market_____.
A) won't affect
the eating habits of the local people
B) will
lead to economic imperialism
C) will be in the
interest of the local people
D) won’t spoil
the taste of their chips
Passage Two
Question 26 to 30 are based on the following
passage.
In communities north of Denver,
residents are pitching in to help teachers and
administrators as the Vrain school District
tries to solve a $$13.8 million budget
shortage
blamed on mismanagement. ”We’re worried about our
teachers and
principals, and we really don’t
want to lose them because of this,” one parent
sail.
“If we can help ease their financial
burden, we will. ”
Teachers are grateful, but
know it may be years before the district is
solvent(有综合
能力的). They feel really good about
the parent support, but they realize it’s
impossible for then to solve this problem.
The 22,000-student district discovered the
shortage last month. “It’s extraordinary.
Nobody would have imagined something happening
like this at this level,” said State
Treasurer
Mike Coffman.
Coffman and district officials
last week agreed on a state emergency plan freeing
yp a
$$9.8 million loan that enabled the
payroll(工资单) to be met for 2,700 teachers and
staff in time for the holidays.
District
officials also took $$1.7 million from student-
activity accounts its 38schools.
At Coffman’s
request, the District Attorney has begun
investigating the district’s
finances. Coffman
says he wants to know whether district officials
hid the budget
shortage until after the
November election., when voters approved a $$212
million
bond issue for schools.
In
Frederick, students’ parents are buying classroom
supplies and offering to pay for
groceries and
utilities to keep first-year teachers and
principals in their jobs.
Some $$36,000 has
been raised in donations from Safeway. A Chevrolet
dealership
donated $$10,000 and forgave the
district’s $$10,750 bill for renting the driver
educating cars. IBM contributed 4,500 packs of
paper.
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“We
employ thousands of people in this community,”said
Mitch Carson, a hospital
chief executive, who
helped raise funds.“We have children in the
school, and we see
how they could be
affected.”
At Creek High School, three
students started a website that displays newspaper
articles, district information and an email
forum(论坛)。“Rumors about what’s
happening to
the district are moving at lighting speed,”said a
student.“We wanted to
know the truth, and
spread that around instead.”
has happened to
the Vrain School District?
A) A huge financial
problem has arisen.
B) Many schools there are
mismanaged.
C) Lots of teachers in the
district are planning to quit.
D) Many
administrative personnel have been laid off.
did the residents in the Vrain School
District respond to the budget shortage?
A)
They felt somewhat helpless about it.
B) They
accused those responsible for it.
C) They
pooled their efforts to help solve it.
D) They
demanded a through investigation.
the
view of State Treasurer Mike Coffman, the
educational budget shortage
is_________.
A) unavoidable
B) unthinkable
C)
insolvable
D) irreversible
did
Coffman request an investigation?
A) To see if
there was a deliberate cover-up of the problem.
B) To find out the extent of the consequences
of the case.
C) To make sure that the school
principals were innocent.
D) To stop the
voters approving the $$212 million bong issue.
high school students started a website in
order to__________.
A) attract greater public
attention to their needs
B) appeal to the
public for contributions and donations
C)
expose officials who neglected their duties
D)
keep people properly informed of the crisis
Passage Three
Questions 31 to 35 are
based on the following passage.
“Humans should
not try to avoid stress any more than they would
shun food, love or
exercise.”Said Dr. Hans
Selye, the first physician to document the effects
of stress on
the body. While here’s on
question that continuous stress is harmful,
several studies
suggest that challenging
situations in which you’re able to rise to the
occasion can be
good for you..
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In a 2001 study
of 158 hospital nurses, those who faced
considerable work demands
but coped with the
challenge were more likely to say they were in
good health than
those who felt they stress
that you can manage also boost immune(免疫的)
function.
In a study at the Academic Center
for Dentistry in Amsterdam, researchers put
volunteers through two stressful experiences.
In the first, a timed task that required
memorizing a list followed by a short test,
subjects through a gory(血淋淋的) video
on
surgical procedures. Those who did well on the
memory test had an increase in
levels of
immunoglobulin A, an antibody that’s the body’s
first line of defense
against germs. The
video-watchers experienced a downturn in the
antibody.
Stress prompts the body to produce
certain stress hormones. In short bursts these
hormones have a positive effect, including
improved memory function. “They can
help nerve
cells handle information and put it into
storage,”says Dr. Bruce McEwen
of Rockefeller
University in New York. But in the long run these
hormones can have a
harmful effect on the body
and brain.
“Sustained stress is not good for
you,”says Richard Morimoto, a researcher at
Northwestern University in Illinois studying
the effects of stress on longevity ,”It’s
the
occasional burst of stress or brief exposure to
stress that could be protective.”
31. The
passage is mainly about______
A) the benefits
of manageable stress
B) stay away from
C)
run out of
D) put up with
32. The word
“shun”(Line 1,Para.1) most probably means________.
A) cut down on
B) stay away from
C)
run out of
D) put up with
can
conclude from the study of the 158 nurses in 2001
that_______
A) people under stress tend to
have a poor memory
B) people who can’t get
their job done experience more stress
C) doing
challenging work may be good for one’s health
D) stress will weaken the body’s defense
against germs
the experiment described
in Paragraph 3,the video-watchers experienced a
downturn in the antibody because______.
A)
the video was not enjoyable at all
B) the
outcome was beyond their control
C) they knew
little about surgical procedures
D) they felt
no pressure while watching the video
.
Bruce McEwen of Rockefeller University believes
that______.
A) a person’s memory is determined
by the level of hormones in his body
B) stress
hormones have lasting positive effects on the
brain
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C)
short bursts of stress hormones enhance memory
function
D) a person’s memory improves with
continued experience of stress.
Passage Four
Questions 36 to 40 are based on the following
passage.
If you want to teach your children
how to say sorry, you must be good at saying it
yourself, especially to your own children. But
how you say it can be quite tricky.
If you say
to your children “I’m sorry I got angry with you,
but ?” what follows
that “but” can render the
apology ineffective: ” I had a bad day” or “your
noise
was giving me a headache ” leaves the
person who has been injured feeling that he
should be apologizing for his bad behavior in
expecting an apology.
Another method by which
people appear to apologize without actually doing
so is to
say “I’m sorry you’re upset” this
suggests that you are somehow at fault for
allowing yourself to get upset by what the
other person has done.
Then there is the
general, all covering apology, which avoids the
necessity of
identifying a specific act that
was particularly hurtful or insulting, and which
the
person who is apologizing should promise
never to do again. Saying “I’m useless
as a
parent” does not commit a person to any specific
improvement.
These pseudo-apologies are used
by people who believe saying sorry shows weakness,
Parents who wish to teach their children to
apologize should see it as a sign of
strength,
and therefore not resort to these pseudo-
apologies.
But even when presented with
examples of genuine contrition, children still
need help
to become a ware of the complexities
of saying sorry. A three-year-old might need
help in understanding that other children feel
pain just as he does, and that hitting a
playmate over the head with a heavy toy
requires an apology. A six-year-old might
need
reminding that spoiling other children’s
expectations can require an apology. A
12-year-old might need to be shown that
raiding the biscuit tin without asking
permission is acceptable, but that borrowing a
parent’s clothes without permission is
not.
a mother adds ”but” to an apology,________.
A) she doesn’t feel that she should have
apologized.
B) she does not realize that the
child has been hurt
C) the child may find the
apology easier to accept
D) the child may feel
that he owes her an apology
ing to the
author, saying “I’m sorry you’re upset” most
probably means
“_____”
A) You have good
reason to get upset
B) I’m aware you’re upset
,but I’m not to blame
C) I apologize for
hurting your feelings
D) I’m at fault for
making you upset
is not advisable to
use the general, all-covering apology
because______.
A) it gets one into the habit
of making empty promises
B) it may make the
other person feel guilty
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C) it is vague and ineffective
D) it is hurtful and insulting
learn from the last paragraph that in teaching
children to say sorry______.
A) the
complexities involved should be ignored
B)
their ages should be taken into account
C)
parents need to set them a good example
D)
parents should be patient and tolerant
can be inferred from the passage that apologizing
properly is _________.
A) a social issue
calling for immediate attention
B) not
necessary among family members
C) a sign of
social progress
D) not as simple as it seems
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