学士学位英语课程翻译In 1939 two brothers, Mac and Dick McDonald

2010年3月版学位英语第一单元阅读1
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In 1939 two brothers， Mac and Dick McDonald， started a drive-in restaurant in San Bernadino，
California. They carefully chose a busy corner for their location. They had run their own businesses for
years， first a theater， then a barbecue（烤肉）restaurant.， then another drive-in. But in their new
operation， they offered a new， shortened menu: French fries， hamburgers， and sodas. To this small
selection they added one new concept: quick service， no waiters or waitresses， and no tips. Their
hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers
had a remarkable uniformity， for the brothers had developed a strict routine for the preparation of their
food， and they insisted on their cooks’ sticking to their routine. Their new drive-in became incredibly
popular， particularly for lunch. People drove up by the hundreds during the busy noontime. The
self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be
opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954， when he was selling milkshake-mixing
machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to
franchise（特许经营）other copies of their restaurants. The agreement struck included the right to
duplicate the menu. The equipment， even their red and white buildings with the golden arches（拱门）.
Today McDonald’s is really a household name. Its names for its sandwiches have come to mean
hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent
hamburgers. In 1976， McDonald’s had over $$ 1 billion in total sales. Its first twenty-two years is one of
the most incredible success stories in modern American business history.

1. This passage mainly talks abort.
A) the development of fast food services
B)how McDonald’s became a billion- dollar business
C) the business careers of Mac and Dick McDonald
D) Ray Kroc’s business talent

2. Mac and Dick managed all of the following businesses except .
A) a drive-in C) a theater
B) a cinema D) a barbecue restaurant

3. We may infer from this passage that.
A) Mac and Dick McDonald never became wealthy for they sold their idea to Kroc
B)The location the McDonalds chose was the only source of the great popularity of their drive-in
C) Forty years ago there were numerous fast-food restaurants
D) Ray Kroc was a good businessman

4. The passage suggests that .
A) creativity is an important element of business success
B)Ray Kroc was the close partner of the McDonald brothers

C) Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc
D) California is the best place to go into business

5. As used in the second sentence of the third paragraph， the word ”unique” means .
A) specialC) financial
B) attractiveD) peculiar

【答案】
Their French fries and hamburgers had a remarkable uniformity， for the brothers had developed a strict
routine for the preparation of their food， and they insisted on their cooks’ sticking to their routine.
他们制作的薯条和汉堡包有着非凡的一致性 ，因为这对兄弟开发出了一套严格的流程来准备食物，而且坚
持要求他们的厨师遵守此流程。

1. This passage mainly talks abort. C) the business careers of Mac and Dick McDonald
2. Mac and Dick managed all of the following businesses except . B) a cinema
3. We may infer from this passage that. D) Ray Kroc was a good businessman
4. The passage suggests that . A) creativity is an important element of business success
5. As used in the second sentence of the third paragraph,the word ”unique” means .D) peculiar

1.这篇短文主要讲的是____。 C．麦当劳的Mac和Dick两兄弟的经商生涯
和Dick经营过以下所有生意，除了____。 B．一家电影院
3.我们从这篇短文中可以知道____。 D．Ray Kroc是个优秀的商人
4.这篇短文建议我们要____。 A．创新是经商成功的一个很重要的因素
5.在第三段第二句中，“Unique”这个单词意思是____。 D．特有的，特别的


【翻译】
两兄弟在1939年，麦克和迪克麦当劳，开始驾车在 圣贝纳迪诺，加州餐馆。他们小心地选择了他们
的位置热闹的角落。他们多年运行自己的企业，首先是戏 剧，然后一烧烤店，然后另一个驱动器项。但是，
在他们的新业务，他们提供了一个新的，缩短菜单：炸 薯条，汉堡包，和汽水。
为此，他们将一小部分新概念：快速服务，没有侍者或服务员，也没有提示。
他们的汉堡包售价为15美分。奶酪是另一个4美分。他们的薯条和汉堡包有一个显着的一致性，为兄弟已经制定了严格的例行准备食物，他们坚持自己的厨师坚持日常。他们的新的驱动器中成为非常流行，< br>尤其是吃午饭。

人们开车由数百个在繁忙的中午。自我服 务的餐厅是如此受欢迎，两兄弟已经让他们的餐厅10份被打
开。他们与这个小小的成功，内容，直到他 们达到雷克罗克。
克罗克是一个推销员谁会见了麦当劳兄弟于1954年，当他卖奶昔混合机器。他很 快就看到了两兄弟
的快餐店买了独特的吸引力和特许经营权的餐馆其他副本。该协议达成，包括有权重复 的菜单，设备，甚
至他们的红色和白色与金色拱门的建筑物。

今天麦当劳确实是 一个家喻户晓的名字。其三文治的名字来指汉堡包，因为几十年的一天雷克罗克看
着人们匆忙了订购15 美分的汉堡包。 1976年，麦当劳已超过1亿美元的总销售额。它的第一个22年是
在现代美国商业 史上最令人难以置信的成功故事之一。


1939年，麦当劳的Ma c和Dick两兄弟，在加利福尼亚州的圣伯那地诺市开了一家免下车餐馆。他们
仔细地选择了一处繁华 的拐角作为店址。他们曾自己经营生意多年，首先是电影院，然后是烤肉馆，然后
是另一家免下车餐馆。 可是在这家新店里，他们提供了一张新的简短的菜单：炸薯片，汉堡和汽水。在这
个小小的选择范围里， 他们加入了一种新概念：快速的服务，没有男女服务员，而且不用付小费。他们的
汉堡售价为15美分。 如果需要奶酪则要多加4美分。他们制作的薯条和汉堡有着非凡的一致性，因为这对
兄弟开发出了一套严 格的流程来准备食物，并且坚持要求他们的厨师遵守此程序。他们的免下车餐馆受到
了难以想象的欢迎， 尤其是在午餐时。大批的人在忙碌的中午从窗口购买食物。这家自选餐馆如此受欢迎，
以至于这对兄弟已 经允许十家仿照他们而建的餐馆开张了。他们满足于这样谦虚的成功，直到遇见Ray
Kroc.
Ray Kroc是个推销员，他在1954年见到了麦当劳兄弟，当时他正在销售奶昔搅拌机 。他马上就看到
了这对兄弟的快餐店的独特魅力，而且买下了其他仿照他们而建的餐馆的特许经营权。达 成的协议中包括
复制菜单、设备甚至是复制他们的有金色拱门的红白相间的建筑的权利。
现在麦当劳是个家喻户晓的名字了。从Ray Kroc看到人们争购15美分的汉堡包那天开始，他们为三明治起的一些名字已经有几十年用来指汉堡包了。1976年，麦当劳的总销量已超过10亿美元。麦当劳公
司建立的头二十二年已经成为现代美国企业历史上最不可思议的成功故事之一。