高一英语(完形填空与阅读理解加油站八)教师辅导讲义教案

教师辅导讲义
年 级：高一 课时数：3 辅导科目：英语
课 题

教学目标

完形填空与阅读理解加油站八
1. 通过精读了解各类文章阅读的重点与技巧
2. 通过完形和阅读的训练全面提升英语综合能力
教学内容
Step1：Greetings & Free Talk
1、Talk about the week in school. What news story book movie … have u got?
2、Is there sth importantspecialinteresting happening this week?

Step2：Assignments checking & Revision
The assigned exercises on the previous handout.

Step3：Extensive Reading

What Is Advertising?
It's said that today more than $$400 billion a year is spent on advertising worldwide. Beyond that the economic impact of
advertising touches just about every consumer-product industry, from cars to chocolate. An advertisement reaches its
consumers by means of TV and radio broadcasting, newspapers and magazines, direct mail, billboards and posters, the
Internet, and many other forms. In fact, it is widely recognized that the global economy is being driven to a great extent by
advertisements.
A successful advertisement involves at least three things. The advertisers will first of all identify the market. That is, they
need to work out who will buy the product in question. Then having identified the market, they will work out the best way to
meet the needs of this market. So they will take into account a number of desires or worries the target consumers may have.
Do they have the desire to be popular? Are they afraid of falling ill? Lots of questions like these might be raised. Finally, they
will design the advertising programme. That is, they will study what words and images their advertisement should contain
and what slogans they intend to make use of. Then celebrities are sometimes employed and invited to back up the product.
Scientific data are often quoted as a means of adding truthful value to the advertised product.
In everyday life consumers have seen lots of successful examples of advertisements. For example, Kodak, Nike,
Coca-Cola, and McDonald's are all very successful in attracting and selling to their customers.
However, there are also many examples of advertisements that do not seem to reach the expected goal. One such
example was related to McDonald's first arrival in Brazil. Their advertisements suggested that people eat McDonald's hot
hamburgers
such as beer, soft drinks, ice cream, and sandwiches, at a beach picnic. Brazilians do not consider a hot hamburger proper
beach food.
In advertising, therefore, the designers have to be highly culture-conscious when planning to carry out an international
programme in a foreign county. Study the cultural background of the potential customers, or spoil the advertising
programme!
I. Comprehension Questions
1. Advertisements appear in different ways except ___________ .

A. by means of TV and radio broadcasting B. in newspapers and magazines
C. in all kinds of books D. on billboards and posters
2. Which of the following statements is true when making an advertisement?
A. Many questions are raised before an advertisement is designed to help consumers identify its goals.
B. After working out the best way to meet the needs of the market, the advertisers will ask and answer a lot of questions.
C. Compared with scientific data, celebrities have much greater influence on making a successful advertisement.
D. The slogans or the words and images contained in the advertisement play a minor role in making an advertisement.
3. What can we infer from the passage?
A. It's always a big question for the advertiser who will buy the product.
B. Scientific figures or data make an advertisement appear more interesting to potential customers.
C. McDonald's is the most successful example of advertisement in attracting and selling to their customers.
D. In an advertisement, celebrities sometimes have a persuasive force to make people buy certain products.
4. What is Not the key to the successful worldwide advertising programme?
A. cultural consciousness B. domestic consumers
C. celebrities D. scientific data
5. Why was McDonald's hot hamburger advertisement not popular in Brazil?
A. Because Brazilians don't like the hot pepper contained in the burger.
B. Because Brazilians only have picnics at the beach.
C. Because Brazilians prefer only cold food.
D. Because Brazilians have the custom of consuming cold things at beach picnics.
Ⅱ. Put the following phrases either in English or Chinese according to the reading passage
1. economic impact _________________ 2. by means of _______________
3. to a great extent _________________ 4. meet the needs of ________________
5. take ... into account _________________ 6. 支持 _______________
7. 讨论中的 ________________ 8. 有文化意识的 ______________
9. 直邮 ________________ 10.想出最佳的方法 _______________
Ⅲ.Fill in the blank with the words or phrases in the reading passage
1. The advertisement is seen now on the ___________ of every country in the world.
2. I can easily _________ the elder of the twins by the scar on his face.
3. The book _________ is out of print.
4. There is a wide range of goods in the supermarkets to ____________ people.
5. She admitted that her mother ___________ her when she was young.
6. The police wouldn't believe me if you didn't ___________ me ________ .
Ⅳ.Translation
1．一个广告的成功，除了合理的制作成本外，还包括许多其他因素。 (involve)


2．他们试图以战争来解决国内的经济危机。 (by means of)


3．经过DNA测试，医生们最终找到了主要的病因。(identify)


4．那位教授喜欢在上课时用莎士比亚的话引出他想讲的主题。(quote)

5．在任何一个社会，金钱与权力永远是紧密联系的。(be related to)


6．在任命他为公司总经理之前，我们把他的个人能力和个人业绩都考虑了进去。(take…into account)



Keys
I. Comprehension Questions
1-5 CADBD
Ⅱ. Put the following phrases either in English or Chinese according to the reading passage
1. 经济影响力 2. 通过 3. 在很大程度上

4. 满足......的需求 5.对……加以考虑
6. backup 7. in question 8. culture-conscious 9. direct mail 10. work out the best way
Ⅲ. Fill in the blank with the words or phrases in the reading passage
1. billboards 2. identify 3. in question 4. meet the needs of 5. had spoiled 6. back ... up
IV. Translation
1. Besides the reasonable production cost, the success of an advertisement involves a number of other factors.
2. They tried to solve the domestic economic crisis by means of war.
3. Doctors finally identified the main cause of the disease after a test of DNA.
4. That professor likes presenting his theme by quoting Shakespeare's words in his lecture.
5. Money is forever closely related to power in any society.
6. We took his ability and performance into account before we appointed him general manager of the company.

Step4： 阅读完型加油站

Cloze
Here is the story of rubber. From the earliest time it was 1 common knowledge to the Peruvians(秘鲁人) that
when a cut was made in the outside skin of a rubber tree, a white liquid 2 milk came out, and that 3 this a sticky
mass of rubber might be made. This rubber is soft when warm, so that it is possible to give it any 4 The Peruvians made
the discovery that it was very good for keeping out 5 Then in the early 1800's, the Americans made use of it for the first
time. First they made overshoes 6 their feet dry. Then came a certain Mr. Mackintosh, who made coats of cloth covered
with natural rubber. From that day to this we have been coating cloth with rubber as Mr. Mackintosh 7 , and our
raincoats are still named after him.
But these first rubber overshoes and raincoats were all soft and sticky in summer, and 8 and inelastic in the
winter when it was cold. But the rubber we have today is soft and elastic, though very strong—even in the 9 summer
and the coldest winter. This was made 10 by a man called Goodyear. 11 experiments, he found that nitric acid
(HN0
3
) made the rubber much better, but it is not hard and strong enough. Then strange thing took place. A friend of 12 ,
Nicholas Hay ward, had the idea in his sleep that rubber might be made hard and strong if mixed with sulphur and put in the sun.
Goodyear put this
idea 13 the test, and saw that it did have more or less the desired effect—though somewhat less than more. The only
effect it had was on the outside of the rubber. It is common knowledge now that the way to make rubber hard and strong is
14 sulphur. It took Goodyear four more years to find this method. When at last he did it, he had nothing at all.
Everything of the smallest value 15 to get money, even his sons' school-books.
( ) 1. A. a B. C. an D. the
( ) 2. A. like B. alike C. in the form of D. similar
( ) 3. A. with B. from C. up D. of
( ) 4. A. thing B. heat C. press D. form

(
(
(
(
(
(
(
(
(
(
(
) 5. A. wet weather B. wet day
) 6. A. to make B. to keep
) 7. A. did B. had done
) 8. A. cold B. cool
) 9. A. warmer B. warm
)10. A. impossible B. possibly
)11. A. After many
C. Having made much
)12. A. him B. his
)13. A. on B. to
)14. A. to heat with
C. by heating it with
)15. A. was used
C. had been used
C. the wet
C. make
C. has done
C. hard
C. warmest
C. possibility
B. With an
D. With regard to
C. them
C. in
B. to heat it by
D. by heating with
B. had used
D. was being used
D. wet
D. keep
D. was doing
D. strong
D. warm-up
D. possible
D. theirs
D. with

Keys
1-5 BABDC 6-10 BACCD 11-15 ABBCC

Reading
(A)
mind. I wanted to have a telescope, but now I want my daddy Lawrence's letter to
Father Christmas written after his schoolteacher father had been knifed to death outside his school gate, must have touched
every heart. Lucien went on to say that without his father he couldn't see the stars in the sky. When those whom we love
depart from us, we cannot see the stars for a while.
But Lucien, the stars are still there, and one day, when you are older and your tears have gone, you will see them again.
And, in a strange way, I expect that you will find your father is there too, in your mind and in your heart. I find that my
parents, long dead now, still figure in many of my dreams and that I think of them perhaps more than I ever did when they
were alive. I still live to please them and I'm still surprised by their reactions. I remember that when I became a professor, I
was so proud, or rather so pleased with myself, that I couldn't wait to cable my parents. The reply was a long time in coming,
but when it did, all Mother said was hope this means that now you will have more time for the children!I haven't
forgotten. The values of my parents still live on.
It makes me pause and think about how I will live on in the hearts and minds of my children and of those for whom I
care. Would I have been as ready as Philip Lawrence have been to face the aggressors (挑衅者) , and to lay down my life for
those in my care? How many people would want me back for Christmas? It's a serious thought, one to give me pause.
I pray silently, sometimes, in the dead of night, that ancient cry of a poet 剑), and my
darling from the power of the dog.
plan to live forever, but live as if we will die tomorrow. We live on, I'm sure, in the lives of those we loved, and therefore we
ought to have a care for what they will remember and what they will treasure. If more parents knew this in their hearts to be
true, there might be fewer knives on our streets today.
( ) 16. According to the whole text we can see that the first paragraph _______________ .
A. puts forward the subject of the text
B. shows the author's pity on the kid
C. acts as an introduction to the discussion
D. makes a clear statement of the author's views
( ) 17. In the second paragraph the author mainly wants to explain to us ________________ .
A. how much he misses his parents now

B. why his parents often appear in his dream
C. when Lucien will get over all his sadness
D. how proud he was when he succeeded in life
( ) 18. What feeling did the author's mother express in her reply?
A. Proud. B. Happy. C. Disappointed. D. Worried.
( ) 19. In the author's opinion, the value of a person's life is _________________ .
A. to leave behind a precious memory to the people related
B. to have a high sense of duty to the whole society
C. to care what others will remember and treasure
D. to share happiness and sadness with his family
(B)
This March is a busy month in Shanghai. There's a lot to do. Here are the highlights.
Live Music—Late Night Jazz
Enjoy real American jazz from Herbie Davis, the famous trumpet player. He's coming with his new 7-piece band,
Herbie's Heroes. Herbie is known to play well into the early hours, so don't expect to get much sleep. This is Herbie's third
visit to Shanghai. The first two were sold out, so get your tickets quickly.
PLACE: The Jazz Club DATES: 15-23 March
PRICE; ?80, 120 TIME
:
10:00 p.m. till late!
TEL: 6466-8736
Scottish dancing
Take your partners and get ready to dance till you drop. Scottish dancing is fun and easy to learn. Instructors will
demonstrate the dances. The live band, Gordon Stroppie and the Weefrees, are also excellent.
PLACE: Jack Stein's DATES: every Monday
PRICE: ?60 including one drink TIME
:
7:00—0:00 p. m.
TEL: 6402-1877
Exhibitions—Shanghai Museum
There are 120,000 pieces on show here. You can see the whole of Chinese history under one roof. It's always
interesting to visit, but doubly so at the moment with the Egyptian Tombs exhibition. There are lots of mummies and more
gold than you've ever seen before. Let us know if you see a mummy move!
PLACE: Shanghai Museum PRICE: Y30(?l5 for students)
TEL
:
6888-6888 DATES: daily
TIME
:
Monday-Friday 9:00 a. m. —5:00 p. m., Weekends 9:00 a. m. —9:00 p. m.
Dining—Sushi chef in town
Sushi is getting really big in Shanghai. In Japan, it's become an art form. The most famous Sushi is Yuki
Kamura. She's also one of the few female chefs in Japan. She'll be at Sushi Scene all of this month.
PLACE: Sushi Scene in the Shanghai Hotel DATES; all month
PRICE: ?200 TIME: lunchtime
TEL: 6690-3211
For a full listing of events, see our website.
( ) 20. Suppose you are going to attend an activity at 8: 00 p. m. on Saturday, which one can you choose?
A. Live Music—Late Night Jazz B. Scottish dancing
C. Exhibitions—Shanghai Museum D. Dining—Sushi chef in town
( ) 21. Which of the following is true according to the advertisements?
A. Scottish dancing is so interesting and easy that it never tires you out.
B. The performance given by the American jazz band won't last long.
C. Sushi is not popular in Shanghai as it is a kind of Japanese traditional food.

D. It is more interesting to visit Shanghai Museum for the exhibits from Egypt.
( ) 22. From the text we may learn that Kamura is _____________ .
A. a cook B. a waitress C. an instructor D. an artist
(C)
Let children learn to judge their own work. A child learning to talk does not learn by being corrected all the time
:
if
corrected too much, he will stop talking. He notices a thousand times a day the difference between the language he uses and
the language those around him use. Bit by bit, he makes the necessary changes to make his language like other
people's. In the same way, children learn to do all the other things-, they learn to do without being taught to walk, run, climb,
whistle, ride a bicycle, compare their own performances with those of more skilled people, and slowly make the needed
changes. But in school we never give a child a chance to find out his mistakes and correct them for himself. We do it all for
him. We act as if we thought that he would never notice a mistake unless it was pointed out to him, or correct it unless he was
made to. Let him work out, with the help of other children if he wants it, what this word says, what the answer is to that
problem, whether this is a good way of saying or doing this or not.
If it is a matter of right answer, as it may be in mathematics or science, give him the answer book. Let him correct his
own papers. Why should we teachers waste time on such routine(常规) work? Our job should be to help the child when he tells
us that he can't find the way to get the right answer. Let the children learn what all educated persons must some day learn, how
to measure their own understanding, and how to know what they know or do not know.
( ) 23. According to the passage, the best way for children to learn things is by _____________ .
A. listening to skilled people's advice
B. asking older people many questions
C. making mistakes and having them corrected
D. doing what other people do
( ) 24. Which of the following does the writer think teachers should NOT do?
A. Give children correct answers.
B. Allow children to make mistakes.
C. Point out children's mistakes to them.
D. Let children mark their own work.
( ) 25. According to the writer, teachers in school should _______________ .
A. allow children to learn from each other
B. point out children's mistakes whenever found
C. give children more book knowledge
D. correct children's mistakes as soon as possible
( ) 26. The passage suggests that learning to speak and learning to ride a bicycle are
A. different from learning other skills B. the same as learning skills
C. more important than other skills D. not really important skills

Keys
16-19 CBDA 20-22 CDA 23-26 CCAB

Step5: To have a summary

Step6: Homework
1. 复习本次课上所讲的重要考点，整理笔记。
2．完成课后作业
Consumers' Complaints
When a consumer finds that an item she or he bought is faulty or in some other way does not live up to the manufacturer's claim

for it, the first step is to present the warranty (保修单), or any other records which might help, to the store of purchase. In most
cases, this action will produce results. However, if it does not, there are various means the consumer may use to gain satisfaction.
A simple and common method used by many consumers is to complain directly to the store manager. In general, the higher up
the consumer takes his or her complaint, the faster he or she can expect it to be settled. In such a case, it is usually settled in the
consumer's favor, assuming he or she has a just claim.
Consumers should complain in person whenever possible, but if they cannot get to the place of purchase, it is acceptable to
phone or write the complaint in a letter.
Complaining is usually most effective when it is done politely but firmly, and especially when the consumer can demonstrate
(证明；说明) what is wrong with the item in question. If this cannot be done, the consumer will succeed best by presenting specific
information as to what is wrong, rather than by making general statements. For example,
and the sound coming out of the right one is unclear
The store manager may advise the consumer to write to the manufacturer. If so, the consumer should do this, stating the
complaint as politely but firmly as possible. But if a polite complaint does not achieve the desired result, the consumer can go a
step further. She or he can threaten to take the seller to court or report the seller to a private or public organization responsible
for protecting consumers' rights.
Choose the best answers:
1. When a consumer finds that his purchase has a fault in it, the first thing he should do is to
A. complain personally to the manager
B. threaten to take the matter to court
C. write a firm letter of complaint to the store of purchase
D. show the written proof of the purchase to the store
2. If a consumer wants a quick settlement of his problem, it's better to complain to
A. a shop assistant B. the store manager
C. the manufacturer D. a public organization
3. The most effective complaint can be made by ______________ .
A. showing the faulty item to the manufacturer
B. explaining exactly what is wrong with the item
C. saying firmly that the item is of poor quality
D. asking politely to change the item
4. The underlined phrase ________________ .
A. meet the standard of B. realize the purpose of
C. fulfill the demands of D. keep the promise of
5. The passage tells us _______________ .
A. how to settle a consumer's complaint about a faulty item
B. how to make an effective complaint about a faulty item
C. how to avoid buying a faulty item
D. how to deal with complaints from customers

Keys
1-5 DBBAB