拉紧带-陕西会计从业
精锐教育学科教师辅导讲义
年 级:高一
课时数:3 辅导科目:英语
课 题
教学目标
完形填空与阅读理解加油站八
1. 通过精读了解各类文章阅读的重点与技巧
2.
通过完形和阅读的训练全面提升英语综合能力
教学内容
Step1:Greetings
& Free Talk
1、Talk about the week in school.
What news story book movie … have u got?
2、Is there sth importantspecialinteresting
happening this week?
Step2:Assignments
checking & Revision
The assigned exercises on
the previous handout.
Step3:Extensive
Reading
What Is Advertising?
It's said
that today more than $$400 billion a year is spent
on advertising worldwide. Beyond that the economic
impact of
advertising touches just about every
consumer-product industry, from cars to chocolate.
An advertisement reaches its
consumers by
means of TV and radio broadcasting, newspapers and
magazines, direct mail, billboards and posters,
the
Internet, and many other forms. In fact,
it is widely recognized that the global economy is
being driven to a great extent by
advertisements.
A successful advertisement
involves at least three things. The advertisers
will first of all identify the market. That is,
they
need to work out who will buy the product
in question. Then having identified the market,
they will work out the best way to
meet the
needs of this market. So they will take into
account a number of desires or worries the target
consumers may have.
Do they have the desire to
be popular? Are they afraid of falling ill? Lots
of questions like these might be raised. Finally,
they
will design the advertising programme.
That is, they will study what words and images
their advertisement should contain
and what
slogans they intend to make use of. Then
celebrities are sometimes employed and invited to
back up the product.
Scientific data are often
quoted as a means of adding truthful value to the
advertised product.
In everyday life consumers
have seen lots of successful examples of
advertisements. For example, Kodak, Nike,
Coca-Cola, and McDonald's are all very
successful in attracting and selling to their
customers.
However, there are also many
examples of advertisements that do not seem to
reach the expected goal. One such
example was
related to McDonald's first arrival in Brazil.
Their advertisements suggested that people eat
McDonald's hot
hamburgers
such as beer,
soft drinks, ice cream, and sandwiches, at a beach
picnic. Brazilians do not consider a hot hamburger
proper
beach food.
In advertising,
therefore, the designers have to be highly
culture-conscious when planning to carry out an
international
programme in a foreign county.
Study the cultural background of the potential
customers, or spoil the advertising
programme!
I. Comprehension Questions
1.
Advertisements appear in different ways except
___________ .
A. by means of TV and radio
broadcasting B. in newspapers and magazines
C.
in all kinds of books D. on billboards and posters
2. Which of the following statements is true
when making an advertisement?
A. Many
questions are raised before an advertisement is
designed to help consumers identify its goals.
B. After working out the best way to meet the
needs of the market, the advertisers will ask and
answer a lot of questions.
C. Compared with
scientific data, celebrities have much greater
influence on making a successful advertisement.
D. The slogans or the words and images
contained in the advertisement play a minor role
in making an advertisement.
3. What can we
infer from the passage?
A. It's always a big
question for the advertiser who will buy the
product.
B. Scientific figures or data make an
advertisement appear more interesting to potential
customers.
C. McDonald's is the most
successful example of advertisement in attracting
and selling to their customers.
D. In an
advertisement, celebrities sometimes have a
persuasive force to make people buy certain
products.
4. What is Not the key to the
successful worldwide advertising programme?
A.
cultural consciousness B. domestic consumers
C. celebrities D. scientific data
5. Why
was McDonald's hot hamburger advertisement not
popular in Brazil?
A. Because Brazilians don't
like the hot pepper contained in the burger.
B. Because Brazilians only have picnics at the
beach.
C. Because Brazilians prefer only cold
food.
D. Because Brazilians have the custom of
consuming cold things at beach picnics.
Ⅱ. Put
the following phrases either in English or Chinese
according to the reading passage
1. economic
impact _________________ 2. by means of
_______________
3. to a great extent
_________________ 4. meet the needs of
________________
5. take ... into account
_________________ 6. 支持 _______________
7.
讨论中的 ________________ 8. 有文化意识的
______________
9. 直邮 ________________
10.想出最佳的方法 _______________
Ⅲ.Fill in the
blank with the words or phrases in the reading
passage
1. The advertisement is seen now on
the ___________ of every country in the world.
2. I can easily _________ the elder of the
twins by the scar on his face.
3. The book
_________ is out of print.
4. There is a wide
range of goods in the supermarkets to ____________
people.
5. She admitted that her mother
___________ her when she was young.
6. The
police wouldn't believe me if you didn't
___________ me ________ .
Ⅳ.Translation
1.一个广告的成功,除了合理的制作成本外,还包括许多其他因素。 (involve)
2.他们试图以战争来解决国内的经济危机。 (by means of)
3.经过DNA测试,医生们最终找到了主要的病因。(identify)
4.那位教授喜欢在上课时用莎士比亚的话引出他想讲的主题。(quote)
5.在任何一个社会,金钱与权力永远是紧密联系的。(be related to)
6.在任命他为公司总经理之前,我们把他的个人能力和个人业绩都考虑了进去。(take…into
account)
Keys
I.
Comprehension Questions
1-5 CADBD
Ⅱ.
Put the following phrases either in English or
Chinese according to the reading passage
1.
经济影响力 2. 通过 3. 在很大程度上
4.
满足......的需求 5.对……加以考虑
6. backup 7.
in question 8. culture-conscious 9. direct
mail 10. work out the best way
Ⅲ. Fill
in the blank with the words or phrases in the
reading passage
1. billboards 2. identify
3. in question 4. meet the needs of 5. had
spoiled 6. back ... up
IV. Translation
1. Besides the reasonable production cost, the
success of an advertisement involves a number of
other factors.
2. They tried to solve the
domestic economic crisis by means of war.
3.
Doctors finally identified the main cause of the
disease after a test of DNA.
4. That professor
likes presenting his theme by quoting
Shakespeare's words in his lecture.
5. Money
is forever closely related to power in any
society.
6. We took his ability and
performance into account before we appointed him
general manager of the company.
Step4:
阅读完型加油站
Cloze
Here is the story of
rubber. From the earliest time it was 1
common knowledge to the Peruvians(秘鲁人) that
when a cut was made in the outside skin of a
rubber tree, a white liquid 2 milk came out,
and that 3 this a sticky
mass of rubber
might be made. This rubber is soft when warm, so
that it is possible to give it any 4 The
Peruvians made
the discovery that it was very
good for keeping out 5 Then in the early
1800's, the Americans made use of it for the first
time. First they made overshoes 6 their
feet dry. Then came a certain Mr. Mackintosh, who
made coats of cloth covered
with natural
rubber. From that day to this we have been coating
cloth with rubber as Mr. Mackintosh 7 ,
and our
raincoats are still named after him.
But these first rubber overshoes and raincoats
were all soft and sticky in summer, and 8
and inelastic in the
winter when it was cold.
But the rubber we have today is soft and elastic,
though very strong—even in the 9 summer
and the coldest winter. This was made 10
by a man called Goodyear. 11 experiments, he
found that nitric acid
(HN0
3
) made the
rubber much better, but it is not hard and strong
enough. Then strange thing took place. A friend of
12 ,
Nicholas Hay ward, had the idea in
his sleep that rubber might be made hard and
strong if mixed with sulphur and put in the sun.
Goodyear put this
idea 13 the test,
and saw that it did have more or less the desired
effect—though somewhat less than more. The only
effect it had was on the outside of the
rubber. It is common knowledge now that the way to
make rubber hard and strong is
14
sulphur. It took Goodyear four more years to find
this method. When at last he did it, he had
nothing at all.
Everything of the smallest
value 15 to get money, even his sons'
school-books.
( ) 1. A. a B. C. an D.
the
( ) 2. A. like B. alike C. in the form of
D. similar
( ) 3. A. with B. from C. up D. of
( ) 4. A. thing B. heat C. press D. form
(
) 5. A. wet weather B. wet day C. the wet
D. wet
( ) 6. A. to make B. to
keep C. make D. keep
( ) 7. A. did B. had done
C. has done D. was doing
( ) 8. A. cold B.
cool C. hard D. strong
( ) 9. A. warmer B.
warm C. warmest D. warm-up
( )10. A.
impossible B. possibly C. possibility D. possible
( )11. A. After many B. With an
C. Having
made much D. With regard to
( )12. A. him B.
his C. them D. theirs
( )13. A. on B. to C. in
D. with
( )14. A. to heat with B. to heat it
by
C. by heating it with D. by heating with
( )15. A. was used B. had used
C. had been
used D. was being used
Keys
1-5 BABDC
6-10 BACCD 11-15 ABBCC
Reading
(A)
mind. I wanted to have a telescope,
but now I want my daddy ce's letter to
Father
Christmas written after his schoolteacher father
had been knifed to death outside his school gate,
must have touched
every heart. Lucien went on
to say that without his father he couldn't see the
stars in the sky. When those whom we love
depart from us, we cannot see the stars for a
while.
But Lucien, the stars are still there,
and one day, when you are older and your tears
have gone, you will see them again.
And, in a
strange way, I expect that you will find your
father is there too, in your mind and in your
heart. I find that my
parents, long dead now,
still figure in many of my dreams and that I think
of them perhaps more than I ever did when they
were alive. I still live to please them and
I'm still surprised by their reactions. I remember
that when I became a professor, I
was so
proud, or rather so pleased with myself, that I
couldn't wait to cable my parents. The reply was a
long time in coming,
but when it did, all
Mother said was hope this means that now you will
have more time for the children!I haven't
forgotten. The values of my parents still live
on.
It makes me pause and think about how I
will live on in the hearts and minds of my
children and of those for whom I
care. Would I
have been as ready as Philip Lawrence have been to
face the aggressors (挑衅者) , and to lay down my
life for
those in my care? How many people
would want me back for Christmas? It's a serious
thought, one to give me pause.
I pray
silently, sometimes, in the dead of night, that
ancient cry of a poet 剑), and my
darling from
the power of the dog.
plan to live forever,
but live as if we will die tomorrow. We live on,
I'm sure, in the lives of those we loved, and
therefore we
ought to have a care for what
they will remember and what they will treasure. If
more parents knew this in their hearts to be
true, there might be fewer knives on
our streets today.
( ) 16. According to
the whole text we can see that the first paragraph
_______________ .
A. puts forward the subject
of the text
B. shows the author's pity on the
kid
C. acts as an introduction to the
discussion
D. makes a clear statement of the
author's views
( ) 17. In the second paragraph
the author mainly wants to explain to us
________________ .
A. how much he misses his
parents now
B. why his parents often appear in
his dream
C. when Lucien will get over all his
sadness
D. how proud he was when he succeeded
in life
( ) 18. What feeling did the
author's mother express in her reply?
A.
Proud. B. Happy. C.
Disappointed. D. Worried.
( ) 19.
In the author's opinion, the value of a person's
life is _________________ .
A. to leave behind
a precious memory to the people related
B. to
have a high sense of duty to the whole society
C. to care what others will remember and
treasure
D. to share happiness and sadness
with his family
(B)
This March is a busy
month in Shanghai. There's a lot to do. Here are
the highlights.
Live Music—Late Night Jazz
Enjoy real American jazz from Herbie Davis,
the famous trumpet player. He's coming with his
new 7-piece band,
Herbie's Heroes. Herbie is
known to play well into the early hours, so don't
expect to get much sleep. This is Herbie's third
visit to Shanghai. The first two were sold
out, so get your tickets quickly.
PLACE: The
Jazz Club DATES: 15-23 March
PRICE; ?80, 120
TIME
:
10:00 p.m. till late!
TEL:
6466-8736
Scottish dancing
Take your
partners and get ready to dance till you drop.
Scottish dancing is fun and easy to learn.
Instructors will
demonstrate the dances. The
live band, Gordon Stroppie and the Weefrees, are
also excellent.
PLACE: Jack Stein's DATES:
every Monday
PRICE: ?60 including one drink
TIME
:
7:00—0:00 p. m.
TEL: 6402-1877
Exhibitions—Shanghai Museum
There are
120,000 pieces on show here. You can see the whole
of Chinese history under one roof. It's always
interesting to visit, but doubly so at the
moment with the Egyptian Tombs exhibition. There
are lots of mummies and more
gold than you've
ever seen before. Let us know if you see a mummy
move!
PLACE: Shanghai Museum PRICE: Y30(?l5
for students)
TEL
:
6888-6888 DATES:
daily
TIME
:
Monday-Friday 9:00 a. m.
—5:00 p. m., Weekends 9:00 a. m. —9:00 p. m.
Dining—Sushi chef in town
Sushi is getting
really big in Shanghai. In Japan, it's become an
art form. The most famous Sushi is Yuki
Kamura. She's also one of the few female chefs
in Japan. She'll be at Sushi Scene all of this
month.
PLACE: Sushi Scene in the Shanghai
Hotel DATES; all month
PRICE: ?200
TIME: lunchtime
TEL: 6690-3211
For a full
listing of events, see our website.
( ) 20.
Suppose you are going to attend an activity at 8:
00 p. m. on Saturday, which one can you choose?
A. Live Music—Late Night Jazz B. Scottish
dancing
C. Exhibitions—Shanghai Museum D.
Dining—Sushi chef in town
( ) 21. Which of the
following is true according to the advertisements?
A. Scottish dancing is so interesting and easy
that it never tires you out.
B. The
performance given by the American jazz band won't
last long.
C. Sushi is not popular in Shanghai
as it is a kind of Japanese traditional food.
D. It is more interesting to visit Shanghai
Museum for the exhibits from Egypt.
( )
22. From the text we may learn that Kamura is
_____________ .
A. a cook B. a waitress C. an
instructor D. an artist
(C)
Let
children learn to judge their own work. A child
learning to talk does not learn by being corrected
all the time
:
if
corrected too much,
he will stop talking. He notices a thousand times
a day the difference between the language he uses
and
the language those around him use. Bit by
bit, he makes the necessary changes to make his
language like other
people's. In the same way,
children learn to do all the other things-, they
learn to do without being taught to walk, run,
climb,
whistle, ride a bicycle, compare their
own performances with those of more skilled
people, and slowly make the needed
changes.
But in school we never give a child a chance to
find out his mistakes and correct them for
himself. We do it all for
him. We act as if we
thought that he would never notice a mistake
unless it was pointed out to him, or correct it
unless he was
made to. Let him work out, with
the help of other children if he wants it, what
this word says, what the answer is to that
problem, whether this is a good way of saying
or doing this or not.
If it is a matter of
right answer, as it may be in mathematics or
science, give him the answer book. Let him correct
his
own papers. Why should we teachers waste
time on such routine(常规) work? Our job should be
to help the child when he tells
us that he
can't find the way to get the right answer. Let
the children learn what all educated persons must
some day learn, how
to measure their own
understanding, and how to know what they know or
do not know.
( ) 23. According to the passage,
the best way for children to learn things is by
_____________ .
A. listening to skilled
people's advice
B. asking older people many
questions
C. making mistakes and having them
corrected
D. doing what other people do
(
) 24. Which of the following does the writer think
teachers should NOT do?
A. Give children
correct answers.
B. Allow children to make
mistakes.
C. Point out children's mistakes to
them.
D. Let children mark their own work.
( ) 25. According to the writer, teachers in
school should _______________ .
A. allow
children to learn from each other
B. point out
children's mistakes whenever found
C. give
children more book knowledge
D. correct
children's mistakes as soon as possible
( )
26. The passage suggests that learning to speak
and learning to ride a bicycle are
A.
different from learning other skills B.
the same as learning skills
C. more
important than other skills D. not really
important skills
Keys
16-19 CBDA
20-22 CDA 23-26 CCAB
Step5:
To have a summary
Step6: Homework
1. 复习本次课上所讲的重要考点,整理笔记。
2.完成课后作业
Consumers' Complaints
When a consumer
finds that an item she or he bought is faulty or
in some other way does not live up to the
manufacturer's claim
for it, the first step is
to present the warranty (保修单), or any other
records which might help, to the store of
purchase. In most
cases, this action will
produce results. However, if it does not, there
are various means the consumer may use to gain
satisfaction.
A simple and common method used
by many consumers is to complain directly to the
store manager. In general, the higher up
the
consumer takes his or her complaint, the faster he
or she can expect it to be settled. In such a
case, it is usually settled in the
consumer's
favor, assuming he or she has a just claim.
Consumers should complain in person whenever
possible, but if they cannot get to the place of
purchase, it is acceptable to
phone or write
the complaint in a letter.
Complaining is
usually most effective when it is done politely
but firmly, and especially when the consumer can
demonstrate
(证明;说明) what is wrong with the
item in question. If this cannot be done, the
consumer will succeed best by presenting specific
information as to what is wrong, rather than
by making general statements. For example,
and
the sound coming out of the right one is
unclear
The store manager may advise the
consumer to write to the manufacturer. If so, the
consumer should do this, stating the
complaint
as politely but firmly as possible. But if a
polite complaint does not achieve the desired
result, the consumer can go a
step further.
She or he can threaten to take the seller to court
or report the seller to a private or public
organization responsible
for protecting
consumers' rights.
Choose the best answers:
1. When a consumer finds that his purchase has
a fault in it, the first thing he should do is to
A. complain personally to the manager
B.
threaten to take the matter to court
C. write
a firm letter of complaint to the store of
purchase
D. show the written proof of the
purchase to the store
2. If a consumer wants a
quick settlement of his problem, it's better to
complain to
A. a shop assistant B. the store
manager
C. the manufacturer D. a public
organization
3. The most effective complaint
can be made by ______________ .
A. showing the
faulty item to the manufacturer
B. explaining
exactly what is wrong with the item
C. saying
firmly that the item is of poor quality
D.
asking politely to change the item
4. The
underlined phrase .
A. meet the standard of
B. realize the purpose of
C. fulfill the
demands of D. keep the promise
of
5. The passage tells us
_______________ .
A. how to settle a
consumer's complaint about a faulty item
B.
how to make an effective complaint about a faulty
item
C. how to avoid buying a faulty item
D. how to deal with complaints from customers
Keys
1-5 DBBAB
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