商务英语学习总结

商务英语学习总结
篇一：商务英语概念总结
Unit10

ing:Marketingisatotalsystemofb usinessactivitiesdesi
gnedtoplan,price,promotio nanddistributewant-satisfyingprodu
ctstotargetm arketstoachieveorganizationalobjectives.

opportunity:profitablepossibilitiesoffillingun satis
fiedneedsorcreatingnewonesinareasinwhicht hecompanyislikelyt
oenjoyadifferentialadvantage ,duetoitsdistinctivecompetencie
s.

research:collectandanalyzeinformationaboutthesize of
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apotentialmarket,aboutconsumer’
srea ctiontoparticularproductorservicefeatures,andsoon.

ingmix:allthevariouselementsofamarketi ngprogramme,t
heirintegration,andtheamountofeff ortthatacompanycanexpendon
theminordertoinfluen cethetargetmarket.
’ofmarketingmix:

Productwhichisdesignedtobuilduptheirreputation ratherthantos
ellparticular
products.

:astatementoftheobjectivesoftheadverti singcampaign.
ladvertisingstrategy：
it concerningthemessagetobecommunicatedtothetargetcus tomers.
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plan:specifyin gwhichmediawillbeusedandinwhichpropor
tions.
Unit12

pproductorbrandawarene ss:informpotentialcustomers:i
sconcernedwithmai ntaining,improvingorprotectingtheimageofac
ompa nyorproduct.
ityatthepricethatwouldhaveto bepaidtoreplacethem
工作
*myresponsibili tyistomakesurenewmodeldesign…我的责任
是…。
*beinchargeofdesignbudget负责；主管
*dealwithalotofd ifferentpeopleinthecompany处理；（涉及；做生
意
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*I’mresponsibleforco-ordinationn.
协调；配合betweendesignand我负责…。
*Myjob involvesindoingsth.我的工作包括做某事。
*taketimeoff，包括社会 保障，包括健康保险
ofMay2foraclerk,Ioffermyselfforthepos t.
2）Inreplytoyouradvertisementintoday’sIamagoodaccountantandhaveathoroughknowledgeofth eEnglishlan
guage.

2)Ihavereceived agoodeducation,andknowEnglish,Spanishandshor
th and速记.◎Aboutenclosure附件
1）
Youwillfind enclosedanoutlineofmyeducationandbusinesstrainingandcopiesoftwolettersofrecommendation.
2）
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Enclosedpleasefindaresumeandaphoto.3)Ia ttachscheduleofmyqua
lificationandexperience.◎A boutsalary薪酬待遇
1)Iamquitewillingtostartwithasmallsalary.

2)Ishouldrequireasalaryof4,500amonthtobeginwit h.3)Thesalary
Ishouldrequirewouldbe60,000ayear, plus1%commissiononallsales.
◎Reasonsforleaving离 职原因

1)Myreasonforleavingthecompanyist hatIwishtogetintotheadvert
isingbusiness.

2)Iamleavingourofficetobewithmymotherandcarefo rmyagedmother
inadistantcity.

3)My reasonforleavingmypresentemploymentissimplebecause Iseen
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ochanceofadvancement.◎ Ending:requestforaninterview结尾：请
求面谈
1)Ifyou desireaninterview,Ishallbemosthappytocallinperson, on
anydayandatanytimeyoumayappoint.2)Shouldyout hinkfavorablyof
myapplication,kindlygrantmeanin terview.

3)Ihopethatyouwillbekindenou ghtoconsidermyapplicationfavora
bly.恳请惠予考虑本人之申请 为盼。◎写求职信的注意点：
①DearSirorMadam信首的称呼语，一般用于正 式信件中，在正
式的商务信函中一般称呼对方为DearMr.…或DearMs.…
②Isawyouradvertforthepost…
③Iwouldliketoa pplyfor…
ngwhichtypeofadvertisingtouse,thefirst thingistoconsiderthec
panyshoulddecidethetypeof advertisingaccordingtoth
soexpensivethatthecomp anycannotaffordit,itwil
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lcauseunnecessaryburdentothecompany.

Inadditiontocost,alsorememberthatitsho uldreachvastnumberoft
mple,iftheproductaimsatse niorcitizens,
itshouldnotchoosetheinternetbecau semanyofthemdonotsurfthein
case,radioornewspape rscanbegoodalternativ
es.

Besidesyoushouldconsiderwhetheritisashort-term orlongtermpro
ypeofadvertisementcanprovideyouwi thlong-termpr
omotion

ofaproductor servicethatcanreachimmenseaudience,itcanstillbe
cost-effectivebecauseitcanreachvastnumberofpeople atatimeata
tB:
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Whenplanningad vertisingcampaign,thefirstthingtoconsideristh
e nyouknowtheageandge
nderofthetargetcustomercany ouknowtheirlikesanddislikes,andt
hemediatheyoft enhaveaccessto.

Itisalsoagoodideatoco nsiderthetypicalincomeoftheirtargetcus
ypicalin comecantellyouthetypeofproductsorservi
vertisin gcampaignwillbeuselessifyouar
eaimingatpeoplewi twrongincome.
Inaddition,don’
tforgett omakeaninvestigationintowhattheyreadtoselectanappr o
argetcustomerdoesn’
tlogontheinternetatall ,launchingyouradvertisementonlinelead
tonothing .
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Similarly,iftarget customersdon’
thavethehabitofreadingnewspapers, havingyouradvertisementpri
ntedonnewspaperswill surelybeawasteofmoney.

Reportistogive formalorconfidentialnewsofinteresttoaspecific
g roup.
Theyoftenincludeheadingssuchas:◆Reporton
?Introduction?Finding?Conclusionthat…
Itw asconcludeddecidedagreedfeltthat…
Noconclusions werereachedregardingthe…
InconclusionOnbalance, …
Wewouldrecommendthat…
Itisrecommendedproposedsuggestedthat…
Fur thermoreMoreoverInaddition,…
ContrastingideasHo wever,…Although…
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DespiteInspiteof……whilewhereas…
BothNeither…LikeUnlike…
Linkingcauseandeffect
becauseofasaresultofduetoowingto…Thismeans…
…leadstoresultsincause……resultfrom…
Thereforeconsequently,…

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