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2020年高考英语外刊时事命题七选五:迪士尼是如何让成年人爱上米老鼠的

作者:高考题库网
来源:https://www.bjmy2z.cn/gaokao
2020-11-04 05:58
tags:成人的英文

pressing-单片眼镜

2020年11月4日发(作者:梁醒波)


How Disney grew its $$3 billion Mickey Mouse business–by selling to adults
迪士尼是如何让成年人爱上米老鼠的?

In March 2019, Gucci began selling a $$4,500 purse in the shape of Mickey Mouse’s head.
Between the creature’s round black ears is a small handle embossed (凸印) with the word “Gucci.”
On the brand’s website, a male model stares seriously into the camera without the slightest trace of
irony (讽刺) that he is, in fact, carrying around the head of a children’s cartoon character.
It’s perhaps the most luxurious Mickey Mouse products designed for adults. ____1____
Maybelline created makeup sets with packaging covered in Mickey’s face. Uniqlo made dozens of
graphic T-shirts with Mickey in various poses. So as not to miss out on the action, Apple launched
$$300 Beats headphones that paid homage to (向……致敬) the Mouse.
According to The Wall Street Journal, Mickey Mouse and his friends sold $$3 billion in
merchandise (周边商品) in 2018, a figure that includes both adult and children’s products.
This brings up the question: Why would adults wear items decorated with the face of a smiling
rodent in the first place? What accounts for the enduring appeal of this anthropomorphized (拟人化
的) mouse, while other Disney characters, such as Anna from Frozen, hardly ever appear in adult
products?
Mickey Mouse was big business almost as soon as he made his debut (首次亮相) in Walt
Disney’s animated short Steamboat Willie (《汽船威利号》) in 1928. Within five years, Mickey
was earning $$1 million a year in merchandise sales. These products were largely targeted at children,
including stuffed toys, trains, and nursery (托儿所) wallpaper.


Everything changed in the years after World War II. ____2____ For one thing, Mickey was
nearly twenty years old, which meant that the first audience, who enjoyed the cartoons as children,
were now in their thirties. Disney was willing to transform Mickey into a symbol of innocence in
the postwar years, when people were desperate for something hopeful to cling to.
All the marketing worked. In 1947, products featuring Disney characters brought in $$100
million in revenue (收益) in merchandise. In addition to kids’ products, many of the items sold were
for adults, such as radios and phonographs (留声机).
____3____ He made Mickey’s face and body rounder, and eyes larger, like those of a baby.
Scientists have shown that adults are more drawn to childlike faces. That look is more likely to
subconsciously (潜意识地) produce a greater level of attachment in the viewer.
____4____ . For instance, the company has done everything in its power to ensure that they do
not use images of Mickey drinking and smoking.
By and large, though, the symbolism Mickey represents is the one Disney has put forth: that
of innocence and positivity. ____5____ . In World War II, people used Mickey to help cope with
the horrors before them. This might also help explain why Mickey Mouse has been popular over
the past few years when many people are experiencing political instability.
(节选自FastCompany)

A. Over the decades, Disney is always sensitive about how brands portray Mickey when it
licenses his face.
B. Why was this effective at getting adults’ attention?
C. This is perhaps why adults seem drawn to him during times of trouble.
D. At that point, demand for products bearing Mickey’s face among adults decreased.
E. But it’s just one of many that has flooded the market.
F. Disney kept developing the character to make him more and more universally appealing.
G. Disney’s goal was clearly to make the character universally known and loved.

词汇:
ate★ adj. (~ for) needing or wanting sth. very much 非常需要……的,极其需
要……的


e.g. Our team is desperate for a win to raise the players’confidence.
2. cling to▲ to continue to believe or do sth., even though it may not be true or useful any
longer 坚持(信念或希望)
e.g. Lily clings to the hope that she would find her birth mother.
3. attachment★ n. a feeling that you like or love sb. or sth. and that you would be unhappy
without them 喜爱,依恋
e.g. A child’s attachment to its mother is natural.
→ attach v. 喜欢,依恋
4. license v. to give official permission for sb. to do or produce sth., or for an activity to take
place 批准,认可
e.g. This restaurant is licensed to sell alcohol.
→ licence n. 许可证,执照

答案:1.E 2.D 3.F 4.A 5.C

全国数学建模-锌焙砂


stories翻译-狗的英文


mary-指日可待的意思


11岁的英文-泛神论


pyth-下载的英语


emotionless-十六的英文


hippo-地毯英文


traveler-system是什么意思



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2020年高考英语外刊时事命题七选五:迪士尼是如何让成年人爱上米老鼠的随机文章