英文汽车广告语

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??【分类号】：H313
??【目录】：acknowledgements6-7abs tract7-9摘要
9-14chapteroneintroduction14-171.1Ba ckgroundofthestudy14-151.2Rese
archobjectiveand significance151.3Generalstructure15-17chapterTwoLi t
eratureReview17-282.1Studiesofautomobileadve rtisement17-212.1.1defi
nitionofadvertisinganda dvertisinglanguage17-182.1.2Functionandobjectiv
eofadvertising18-192.1.3Previousstudyonadvertisin g19-212.1.3.1Researc
hesabroad19-202.1.3.2Resea rchesathome20-212.2Studiesofpresuppositio
n21-2 82.2.1definitionofpresupposition21-222.2.2classifi cationofpresuppo
sition22-262.2.2.1Semanticpres upposition22-242.2.2.2Pragmaticpresupp
osition2 4-262.2.3Previousstudiesonpresuppositioninadvertis inglanguage2
6-28chapter3Researchdesign28-303.1 datacollection283.2Researchmethod
ology28-293.3 Researchquestion29-30chapter4dataanalysisandResult s30-
534.1Linguisticfeaturesofautomobileadverti singlanguage30-334.1.1Lexic
alfeatures30-314.1. 2Syntacticalfeatures31-324.1.3Rhetoricalfeatures32 -3
34.2classificationofpresuppositioninautomobi leadvertisinglanguage33-43
4.2.1Existentialpres upposition34-354.2.2Factpresupposition35-374.
2.3Highlycontext-boundpresupposition37-414.2.3 .1Beliefpresupposition3
8-394.2.3.2Statepresupp osition39-404.2.3.3Behaviorpresupposition40-41
4.2.4aquantitativeanalysisoffrequencyanddistribut ionofpragmaticpresupp
ositioninEnglishautomobil eadvertisinglanguage41-434.3Functionsofprag
mat icpresuppositioninEnglishautomobileadvertisement43 -534.3.1Pragma

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ticpre suppositionandEnglishautomobileadvertisinglanguage 44-474.3.1.1S
trengthentheconcisenessofadvertis inglanguage44-464.3.1.2addingtothehu
morofadver tisinglanguage46-474.3.2Pragmaticpresuppositionand theinfor
mationofEnglishautomobileadvertisement 47-494.3.3Pragmaticpresuppos
itionandthepsycho logyoftheconsumers49-504.3.4Pragmaticpresuppositio
nandthecultureoftheconsumers50-514.3.5Pragmati cpresuppositionandthe
marketingstrategyofEnglis hautomobileadvertisement51-53chapter5conclu
sio n53-575.1majorfindings53-555.2implications55-565.3 Limitationsofthi
sstudy565.4Suggestionsforthefu rtherresearch56-57References57-61appen
dix61-65 攻读硕士期间发表论文65-66本论文购买请联系页眉网站。
篇二：英语汽车广告语言的翻译
毕业论文
毕业论文题目：ontheLanguageFeaturesofEnglish
autoadvertisingandTheirTranslation学生姓名：蔡兴烨
学号：20XX01014125院（系）：外国语学院英语系专业：英语
班级：20XX级本科1班指导教师姓名：刘卫红
指导教师职称：副教授
起止时间：20XX年10月—20XX年5月
（外国语学院制表）
-0-
1
ontheLanguageFeaturesofEnglishauto

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advertisingandTheirTranslation
aThesisSubmitted
ToForeignLanguagesdepartment
ofzhongyuanUniversityofTechnology
inPartialFulfillmentoftheRequirements
ForthedegreeofBachelorofarts
By
caiXingye
Supervisor:Liuweihong
may,20XX
ScHooLoFFoREiGnLanGUaGES
zhongyuanUniversityofTechnology
declarationofacademicintegrity
ipromisetha tthethesiscontainsnomaterialwhichhasbeenacceptedfo rtheawar
dofanyotherdegreeordiplomainanyinstitu tesofhigherlearningandthat,tothe
bestofmyknowle dgeandbelief,thethesiscontainsnomaterialpreviously publi
shedorwrittenbyanotherperson,exceptwhendu ereferenceismadeinthetextof
thethesis.
iund erstandthattodosowouldmeanthatihadcommittedplagiar ism,andthatitis
myresponsibilitytobeawareoftheU niversity
sregulationsonplagiarismandtheirimpor tance.
Signed:
’

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date:
abstract:autoindustryhasbecamethemos timportantpartinthemanufacturingi
a,withthedeve lopmento
fsocialistmarketeconomysincechina?sope ninguptotheoutsideword,adverti
igncarslaunchinc hinese
marketanddrawcustomers'attention,adv ertisementwillbenecessary.T
heautoadvertisement ,oreexplorethelangua
gefeaturesofautoadvertisin gandseektheirtranslationhowtoattractcustomer?
a ttentiondeeplyisemergency.
Keywords:languagefe atures,autoadvertising,translationstrategies
摘 要：从20世纪初开始，汽车工业就成为制造业最重要的行业。在
我国，随着对外开放和社会主义市场经 济的建立，广告业进入高速发
展时期。如果外国车想要进入中国市场并吸引来卖家，广告的作用可
想而知。然而汽车广告，却发展缓慢，因此，从语言特征方面研究汽
车广告并探究如何吸引消费者。关 键词：语言特征，汽车广告，翻译
策略
篇三：英语汽车广告语的语言特点与翻译要求
英语汽车广告语的语言特点与翻译要求
在区分众多汽车品牌时，广告语是一大亮点。依据国外 汽车广告语，
探讨英语汽车广告语的语言特点与翻译要求，为本土汽车广告语创作
与英译提供借 鉴。
广告语语言特点翻译要求