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滞笨的拼音:08958--BEC商务英语(一)

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2020-11-29 21:18
tags:bec商务英语

空乘-闷雷滚动的拼音

2020年11月29日发(作者:窦参)

08958--BEC商务英语(一)

高纲1257

江苏省高等教育自学考试大纲






08958 BEC商务英语(一)

南京航空航天大学 编






江苏省高等教育自学考试委员会办公室




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一、课程性质及其设置目的与要求

(一)课程性质和特点
BEC商务英语(一)是我省高等教育自学考
试商务英语专业(本科段)的考试课程。其任务
是 培养应试者学习在商务活动中基本的英语语
言,逐步了解工作环境中所需的沟通和交流技
巧,初 步掌握商务活动各环节中基础英语的表达
方式以及能正确运用商务英语专用词与句式。
(二)本课程的基本要求
本课程教材共分为12个单元,主要包括与人
沟通(个人资 料与工作情况、职位招聘、商务信
函撰写等)、商务活动(公司介绍、产品生产与
改善、下订单 与签合同、商务会议与旅行等),
商务管理(国际商务、应对危机、工作环境)等
内容。通过对 本课程的学习,要求应试者对商务
英语有一个较为全面的认识和了解。具体应达到
以下要求:
1、初步了解商务运作和沟通的基本原理和实
用技巧;
2、学习以工作场合为背景的英语语言;

3

3、理解并掌握商务活动各环节中常见的英语
专用词、常用句式的表达方式并能予以运用。
(三)本课程与相关课程的联系
BEC商务英语(一)不仅讲授基本的商务知识,
更 侧重的是英语语言的习得,它是以商务运作的
常见环节为背景,彰显英语语言在商务环境中的
基 本用途;是商务运作和英语语言两者的结合。
因此,本课程学习的功效将直接影响BEC商务英
语(二)、外贸口语、商务口译、商务沟通、商
务贸易实务等课程的学习。

二、课程内容与考核目标

(一) 课程内容
依据教材、教学大纲及需掌 握的基本要素,
本大纲将应试者须掌握的语言功能及商务技
能分成12个模块。
模块主

语言功能及商务技能
Module
描述工作职责与工作细节
1
谈论关于工作与生活的平衡

4

工作范撰写个人工作履历表

Module
谈论新项目、尚未完成的工作以及
2
临时性的工作
在做的雇佣与解雇
工作
Module
3
公司概

介绍公司的发展史和公司组织结构
谈论公司产品、价格以及股价
撰写新闻稿
撰写备忘录确认会议的相关事项
Module
描述国际商务发展情况
4
了解国际商务沟通中的电话交流技
国际商巧
务 撰写投诉信件及回复
Module
描述职业选择时的考虑
5
在公司内部交流中,谈论成绩和计
职业选划

Module

撰写进度报告
谈论旅行中可能出现的问题
了解旅行的安排:预订机票与酒店
5

6
商务旅

Module
7
产品和
服务
Module
8
生产进

Module
9
未来发

撰写询问请求以及答复的信件
描述产品与服务的具体情况
谈论订单以及合同的细节
撰写电子邮件
讨论生产过程中的优化行为
发现问题与解决问题
撰写问题与方案的报告
描述未来各方面的情况
了解危机处理策略
撰写道歉信件
Module
描述人物以及业务技能的相关材料
10
了解问卷的构成
职业发举办正式会议


撰写邀请以及答复的信件
6

Module
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安全与
健康
了解常见的安全与健康标志
描述可能出现的各种事故
撰写建议书
Module
描述工作状态以及对工作的满意度
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了解求职的过程
工作市关于面试


(二)考核目标
撰写求职信件
紧扣教材中呈现的商务活动和沟通的基本原
则及实用技巧,重点考查商务活动中所涉及的英
语知 识和商务常识。应试者须全面掌握教材的基
本内容,并结合大量课外材料的阅读,在掌握基
础理 论的基础上完成考核要求。试题涵盖最基本
的商务英语词汇和句式,以及商务活动中日常内
容, 例如:个人与办公室的情况以及常见的商务
环境;安全与健康;公司的组织结构、运转系统
以及 生产过程;国际商务中的购与销;商务旅行
与正式会议;未来发展等。


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三、有关说明和实施要求
(一)关于“课程内容与考核目标”中有关提法的说明
1、关于教材的内容:本教程使用的是 新编剑
桥商务英语(初级)一书,书中有大量的听说材
料;尽管考核中不包括听力和口语题型, 但教材
中的听说材料在平时学习时应充分予以重视和
利用。
2、关于考查的内容:英 语知识侧重词汇、阅
读、功能意念与写作;商务常识侧重与人沟通(个
人资料与工作情况、职位 招聘、商务信函撰写
等)、商务活动(公司介绍、产品生产与改善、
下订单与签合同、商务旅行 等),商务管理(国
际商务、应对危机、工作环境等)。
(二) 自学教材
《新编剑桥商务英语(初级)学生用书》
Cook, R. Pedretti, M. Stephenson, H.著 经
济科学出版社 2008年10月第3版。
(三) 自学方法的指导
本课程作为一门学位课程,涉及面广,信息量
大;既注重原理和技巧的学习也 强调实际的运
用,侧重理论与实际的结合。应试者在自学过程

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中应该注意以下几点:
1、关于课程教材的学习:在每个模块学习之
前,应先仔细阅 读目录中所列出的知识点,做到
心中有数。在模块学习过程中,注意重点与细节
的有机结合,做 到有的放矢。认真完成教材中每
个模块的习题和思考题,这一过程可有效地帮助
自学者理解、消 化和巩固所学的知识,增加分析
问题、解决问题的能力。在每个模块学习之后,
注意加强词汇和 句法的记忆和运用,做到活学活
用,触类旁通。
2、关于辅助材料的学习:多阅读与商务有关
的报刊和杂志以及收听或观看相关的音频或视
频资料,拓展个人的视野和知识面,加强英语语< br>言的运用和商务知识的积累。
(四)对社会助学的要求
1、应熟知考试大纲对课程所提出的总的要求
和各模块的知识点。
2、对应试者进行 辅导时,紧扣指定的教材,
以考试大纲为依据,不要随意增删内容,以免与
考试大纲脱节。
3、注意对应试者能力的培养,特别是自学能

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力的培养,要 引导应试者逐步学会独立学习,在
自学过程中善于提出问题、分析问题、做出判断
和解决问题。
(五)关于命题和考试的若干规定
1、本大纲各模块所提到的考核要求中,各条
细目都是考试的内容,试题覆盖面广。
2、试题难易程度要合理,可分为四档:易、
较易、较难、难,这四档在各份试卷中所占的比
例 约为2:3:3:2。
3、考试方式为闭卷笔试,考试时间为150分
钟。评分采用百分制,60分为及格。
4、本课程考试可能采用的题型有:选择填空、
单词填空、完形填空、阅读理解、完成对话、商
函写作等。
(1)选择填空
此题型是测试应试者语言的综合能力。主要是
有关商务词汇及语法结构的用法,以及关系到结
构、时态等语法的熟练应用。要求应试者掌握教
材中所有单词及基本的词语搭配,同时能正确运
用本册教材中所涉及的基本的语法结构。

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(2)单词填空
该部分主要考察应试者对商务环境中常用的
通知或短文通篇的理解能力。应试者首先必须阅
读全文,了解文章的大意,在这个基础上再从所
给的单词中做出最佳选择。
(3) 完形填空
该部分不仅是考查对文章的理解,而且还 考查
语法、词汇和结构的运用;如词的搭配、固定短
语等。
(4)阅读理解 < br>该部分考察应试者对商务题材的文章和一些
商务信函等的理解能力。应试者通过阅读3篇短
文,理解并掌握其中的内容,根据要求做出最佳
选择。
(5)完成对话
该部分主 要是针对教材中大量出现的听说内
容所进行的书面形式考察。旨在考察应试者对商
务英语中常用 的功能意念表达的掌握。要求考生
熟悉商务活动中常用的场景对话,能准确地做出
应答。
(6)商函写作
该部分有两题。第一题要求考生写40-50词的

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短信息,文体有通知、留言、备忘录、电子邮件
等。第二题要求应试 者根据所给信息,用英文撰
写一封80词左右的商务信、报告、建议书等。



附录 题型示例

Part I选择填空 (Multiple Choice) (15 points in all, 1 point for each)

Directions: Choose from the given choices the correct one and write the
corresponding letter in the brackets.
这部分要求应试者根据句子的结构或句意,选出最佳选项。如:
( ) Market share increased
A. to

Part II 词形填空 (Word Form) (10 points in all, 1 point for each)
Directions: Choose from the given choices the correct one and write the
corresponding letter in the brackets.
B. until
______
3%, up to 8%.
C. up D. by
这部分包含2篇短文,留有10个空格,对应12个单词选项。要求应试者根
据短 文内容,选出最佳选项。如:

1 (
6 (
)
)


2 (
7 (
)
)


3(
8(
)
)


4 (
9 (
)
)


5(
10(
)
)
A. to boost

B. losses C. affecting D. easier E. dead F. faxing
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G. typically
clearly

Passage One
H. growth I. accounts J. to make K. says L.
I am at present in the middle of a 10-day overseas sales visit and am __1__
you about a problem which has arisen. Many of our latest cordless telephones
(Malibu WMI) have serious battery faults __2__ the handsets. Often the phone
goes __3__ after two or three minutes of use. This problem is becoming so acute
that I am now advising the Company to recall all these models. This will __4__
cost us a lot (perhaps up to $$2000,000) but, more important, we are now losing
old customers and allowing our competitors __5__ their sales at our expense.

Passage Two
As the economy weakens, banks are increasingly squeezing customers who
overdraw their bank __6__. Bank of America and Washington Mutual have
jacked up their overdraft fees and made it __7__ for customers to be hit with
multiple penalties. The changes come as banks grapple with growing __8__ from
bad mortgage loans. Overdraft fees have increasingly become a source of profits.
Banks and credit unions collect about $$17.5 billion in overdraft fees per year, the
Center for Responsible Lending __9__. Checking-account customers are “easy
picking” for fees, says Jean Ann Fox of the Consumer Federation of America,
because banks __10__ can take any money owed out of a customer’s next deposit.

Part III 完形填空 (Cloze) (10 points in all, 1 point for each)
Directions: Fill in each blank in the passage the correct answer and write the
corresponding letter in the brackets.
完形填空由一篇留有10个空格、篇幅在200-300单词左右的、有关商务题

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材的短文构成。每个空格为1题,每题有A、B、C、D 4个选项。要求应试者
根据短文内容从每题的四个备选项中选出1个最佳答案。如:
Thomas Kingsley works for Meridian Finance in East London. He works
__1__ a sales executive. He __2__ with a large number of small and
medium-sized businesses in the London area. He advises them on the best
financial products for their needs.
He is only in his office in the morning when he discusses clients __3__ the
Sales Manager. Then he travels around London to see his clients. He informs
them __4__ new products on the market. He keeps a __5__ of any changes in the
clients’ information so that he can offer advice if necessary. He __6__ his
paperwork and arranges __7__ from home or from his car between
appointments.
If any members would like __8__ advice on insurance or any financial
product, please do not __9__ to phone Thomas or one of his colleagues __10__
0207 236 4925. They will be happy to help you if they can.
( ) 1. A. as B. like C. in D. to
D. deals
D. along
D. with
D. book
( ) 2. A. organizes
( ) 3. A. with
( ) 4. A. about
( ) 5. A. notice
( ) 6. A. does
( ) 7. A. meets
( ) 8. A. an






B. provides
B. to
B. on





C. manages
C. from
C. to




B. record C. reference
B. produces
B. meet
B. a




C. deals D. handles
D. meetings
D. any


D. afraid
D. for
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C. meeting
C. some
C. think
C. under



( ) 9. A. hesitate
( ) 10. A. to

B. stop
B. on


Part IV阅读理解 (Reading Comprehension) (30 points in all, 2 points for each)
这部分由3篇短文组成,题材以商务内容为 主,搭配日常生活内容话题。要
求应试者在准确、快速阅读短文后,根据获得的信息做出选择。如:
Passage One
Directions: Read the following passage carefully. Are the sentences Right or Wrong?
If there is not enough information, choose Doesn’t say. Write the corresponding
letter in the brackets.

Attending Interviews
Good interviewers prepare their questions carefully in advance according to
the candidate’s application and CV. So candidates need to prepare carefully.
Here are some useful tips on answering interview questions.
(1) What don’t you like about your current position?
No job is perfect; there’s always something we don’t like. Be honest but
don’t give a list of complaints. The important thing is to talk positively about
how you deal with problems at work.
(2) Where does your employer think you are today?
Be honest. If you lie to your current employer, you’ll lie to your next
employer. Don’t phone in sick on the day of the interview. Take a day’s holiday
but don’t say why.
(3) What are your professional objectives?
Think abut these before the interview. Your objectives should be relevant to
the job you have applied for and achievable. If the new job can’t offer you
everything you want, the interviewer will think that you probably won’t stay
with the company very long.
(4) What are your weaknesses?
Be honest: no one is perfect. Think about this before the interview and

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choose your answer carefully. Talk about how you deal with a weakness; this is
far more important than the weakness itself.


( ) candidate will be asked the same questions while attending
interviews.
A. Right. B. Wrong. C. Doesn’t say.
( ) 2. You shouldn’t complain about your current position too much.
A. Right. B. Wrong. C. Doesn’t say.
( ) 3. You should arrange to have a day off for the interview.
A. Right. B. Wrong. C. Doesn’t say.
( ) 4. You should apply for what suits your current position.
A. Right. B. Wrong. C. Doesn’t say.
( ) 5. You shouldn’t mention anything about your weaknesses.
A. Right.

Passage Two
Directions: Read the following passage carefully and complete the sentences or
answer the questions with the correct choice. Then write the corresponding letter in
the brackets.


Last year saw both the continued development of trends within the industry
and some unexpected results. The domestic British market saw further steady
growth but could be overtaken by US sales next year. As in 1997, sales in the USA
rose sharply with the successful release of three new computer games. However,
hopes of the European market showing the same rate of growth were affected by
a strong pound.
Computer games increased their domination of sales in 1998 with the
B. Wrong. C. Doesn’t say.

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football game The Golden Boot: France 98 selling over 100,000 units in World
Cup year. Other sports titles are now amongst the company’s top brands.
The company also enjoyed a sharp rise in sales of educational products. Our
new range of interactive multimedia products, Schoolware, launched in late 1997,
is now a top-selling brand. Further Shcoolware titles to be launched this year
should ensure continued growth in this market.
Sales figures for 1998 show very clearly the changing face of the company’s
activities. Millennium Software is now a producer of entertainment and
educational products. In order to adapt to these markets, the company will have
to expand by increasing its product range and reducing its development times.
Moreover, the company faces new challenges in distribution. Large retail
chains with pan-European buying power are becoming increasingly dominant in
the distribution of computer software. These superstores now offer competitive
prices and a narrow product range based on top-selling titles. With computer
shops, they now account for nearly two thirds of sales.


( ) 6. This passage is most likely to be extracted from
A. the company profile of Millennium Software
B. the Millennium Software 1998 Annual Report
C. the Millennium Software new products catalogue
D. a note in Millennium Software
( ) 7. ______ has led to the increase of sales in the European market.
A. The successful release of new computer games
B. A strong pound
C. The variety of products
D. The increase of pan-European buying power
( ) 8. The following statement ______ is NOT true.
A. Millennium Software has always been a producer of

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______.


entertainment and educational products.
B. Superstores sell more Millennium Software than computer shops.
C. In future the company will have to produce new games more
quickly.
D. Schoolware is one of the educational products of Millennium
Software.
( ) 9. According to the passage, ______ is offered by the large retail chains.
A. high prices B. lowest prices
D. a broad product range C. a narrow product range
( ) 10. The following statement ______ is true.
A. PCs are the most popular games machine for Millennium Games.
B. Superstores sell a wide range of computer software.
C. Sales increased sharply in the company’s home market last year.
D. The company is developing its range of multimedia
educational software.

Passage Three
Directions: Read the following passage carefully and complete the sentences or
answer the questions with the correct choice. Then write the corresponding letter in
the brackets.

The expression benchmarking has become one of the fashionable words in
current management discussion. The term first appeared in the United States in
the 1970s but has now gained world wide recognition. But what exactly does it
mean and should your company be practicing it?
One straightforward definition of benchmarking comes from Chris Tether
managing director of a New Zealand-based consultancy firm specializing in this
area. “Benchmarking involves learning about your own practices, learning about
the best practices of others, and then making changes for improvement that will

18

enable you to meet or beat the best in the world.” The essential element is not
simply imitating what other companies do but being able to adapt the best of
other firms’ practices to your own situation.
Instead of aiming to improve only against previous performance and scores,
companies can use benchmarking to inject an element of imagination and
common sense into their search for progress. It is a process which forces
companies to look closely at those activities which they may have been taking for
granted and comparing them with the actives of other world-beating companies.
Self-criticism is at the heart of the process although in some cases this may upset
managers who are reluctant to question long established practices.
The process of identifying best practice in other companies does not just
mean looking closely at your competitors. It might also include studying
companies which use similar processes to your own, even though they are
producing different goods. The point is to look at the process rather than the
product. For example, Italian computer company Arita wanted to improve the
quality of its technical manuals and handbooks. Instead of looking at manuals
produced by other computer companies, Arita turned to a publisher of popular
handbooks such as cookery books, railway timetables and car repair manuals. As
Arita’s Technical Director Claudio Benclii says, “All of these handbooks are
communicating complex information in a simple way – exactly what we are
aiming to do. And in many cases they succeed far better than any computer
company.”


( ) 11. According to the writer, benchmarking must always involve ______.
A. changing your activities on the basis of new information
B. copying exactly what your competitors do
C. identifying the best company in your market
D. collaborating with other companies in the same field

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( ) 12. Some managers may resist benchmarking because ______.
A. it takes their activities for granted
B. it makes them examine the way they work
C. it makes others question their efficiency
D. it gives them a lot of extra work
( ) 13. You should compare yours with ______.
A. those producing similar goods
B. those communicating most effectively
C. those using similar processes
D. those leading the domestic market
( ) 14. Arita found that a publishing company could ______.
A. make more money than a computer firm
B. produce technical manuals for them
C. show them how to improve their own manuals
D. help them move into new markets
( ) 15. The writer’s purpose in writing this article is ______.
A. to recommend the process of benchmarking
B. to criticize the firms that do not carry out benchmarking
C. to give information about benchmarking
D. to explain why benchmarking does not suit every firm.

Part V完成对话 (Conversation Completion) (10 points in all, 1 points for each)
Directions: Choose from the twelve choices below the correct phrase or sentence to
fill the ten gaps in the conversation and write the corresponding letter in the
brackets.
这部分是一段商务场景对话,其中有10个句子空缺,对话后面 有12个选
项;要求应试者从12个选项中选出正确的答案填到对话中对应的位置。如:
1 (

) 2 ( ) 3( ) 4 ( ) 5( )
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6 (

) 7 ( ) 8( ) 9 ( ) 10( )
A. I’m assuming you’re dealing with that
B. I’ve got all that
C. We sell that in rolls of fifty metres
D. They’re a new customer at Campfield Retail Park
E. So I’ll put down sixty then
F. And you’ll need the product name
G. I’ll give you a reference first
H. no discount to begin with
I. Should I put the normal thirty days payment terms
J. I’ve just visited a company and I need a quotation to go in the post to them
tonight
K. I’ll prepare that
L. No E at the end

Jill: Hello. Jill speaking.
Robert: Jill, it’s Robert. ________1________. Can you do one?
Jill: Sure. If you give the details …
Robert: OK, ________2________. X-B-2-8-double-3-6.
Jill: Right. And who’s the quotation for?
Robert: Johnston Ltd. ________3________.
Jill: Is that J-O-H-N-S-T- O-N-E ?

21

Robert: ________4________.
Jill: Right. And what is the quote for?
Robert: The white patterned cotton.
Jill: ________5________.
Robert: Well, they want three thousand metres altogether.
Jill: ________6________.
Robert: Fine. ________7________. It’s Cascade, C-A-S-C-A-D-E.
Jill: Oh yes, I know. ________8________?
Robert: Well, they actually wanted sixty days credit, but as they’re new
customers, I’ve insisted on twenty-one. We can review it later.
Jill: Ok, fine. And, er, ________9________?
Robert: They originally wanted thirty per cent but we compromised on
seventeen even though it’s more than the fifteen we usually offer-I think they
could be a good account to win.
Jill: Yes.
Robert: So it should be five thousand, seven hundred and fourteen pounds
altogether to pay.
Jill: Right, ________10________. I’ll make sure …


Part VI商函写作1 (Business Writing1) (10 points)
这部分要求应试者根据所给信息,用英文撰写一封50词左右的便条、电子
邮件、备忘录、传真等。如:
Directions: Read the e-mail and Leslie’s note. Use them to write an E-MAIL to

22

Sandy. Write 40-50 words.

Leslie,

Don’t forget Mike’s going to Paris the day after tomorrow and we need
to arrange a meeting to discuss our marketing strategies. Can you call
him before he goes?

Sandy


To Do

? Call Mike re: meeting – When? Mon. a.m.
? Thank Sandy for reminder and check if she can come.


Part VII商函写作2 (Business Writing2) (15 points)
这部分要求应试者根据所给信息,用英文撰写一封80词左右的商务信函、
报告、提案等。如:
Directions: Read the letter from a salesperson enquiring about the transport and
accommodation arrangements for a conference you have organized.


Dear Paul,

I am writing to confirm my attendance at this year’s sales conference
from 24
th
to 27
th
October.

23


I will be arriving in 24
th
and would like to stay until the 28
th
so that I can
do some sightseeing. Could you possibly reserve me an extra night in the
same hotel? I would also be very grateful if you could recommend some
places for me to visit in my free time.

I look forward to hearing from you.

Elena


Write a REPLY of 70-80 words:
? agreeing to make the hotel booking;
? explaining that she will have to pay for the extra night;
? asking her for her flight details;
? suggesting places for her to visit.

24

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