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Hatian Aluminum CO., LTD
Hatian Aluminum CO., LTD
—Advantages of Electronic Commerce—
(INTERNAL ONLY)
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Internal Training Documents of
Hatian Aluminum CO., LTD
Advantages of electronic commerce
by Yiqun WANG Email: cspau@
Firms are interested in electronic commerce because, quite simply, it
can help increase profits. All the advantages of electronic commerce for
businesses can be summarized in one statement: electronic commerce
can increase sales and decrease costs. Advertising done well on the
Web can get even a small firm’s promotional message out to potential
customers in every country in the world. A firm can use electronic
commerce to reach small groups of customers that are geographically
scattered. The web is particularly useful in creating virtual communicates
that become ideal target markets for specific types of products or
services. A virtual community is a gathering of people who share a
common interest, but instead of this gathering occurring in the physical
world, it takes place on the Internet. In recent years, virtual communities
have taken advantage of Web 2.0 technologies to make their activities
more accessible and interesting to community members.
Just as electronic commerce increases sales opportunities for the
seller, it increases purchasing opportunities for the buyer. Businesses
can use electronic commerce to identify new supplier and business
partners. Negotiating price and delivery terms is easier in electronic
commerce because the Internet can help companies efficiently obtain
competitive bid information. Electronic commerce increases the speed
and accuracy with which business can exchange information, which
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