起飞英语电子商务总结,国际工商英文

2021年1月7日发(作者：王小丫)
电子商务大题总结
1. Describe four key factors that make an item well suited to E-commerce
·Commodity
The selling of commodity items is well suited to electronic commerce, because a commodity item
is a product or service that is hard to distinguish from the same products or services provided by
other sellers; its features have become standardized and well known.
·Shipping Profile
A product’s shipping profile is the collection of attributes that affect how easily that product can
be packaged and delivered. A product that can be packaged and delivered easily is well suited to
electronic commerce.
· Brand Identity
A product that has a strong brand identity is easier to sell on the Web than an unbranded item,
because the brand’s reputation reduces the buyer’s concerns about quality when buying that item
sight unseen.
·Personal Selling Skills
When personal selling skills are a factor, traditional commerce or a combination of traditional
commerce and electronic commerce can be a better way to sell the items or services.

There are another two factors which are important, fit and reinforcement

2. Describe the Web hosting alternatives
·Free Hosting
-Used for very simple websites
-Limited in the amount of data, bandwidth and type of content
-It is free
·In-House Hosting / Self-hosting
-Very resource- demanding
-Typically used in large firms
·Shared Server Hosting
-One server hosts many websites
-Cheapest alternative for small businesses
·Dedicated Server Hosting
-A website is allocated its own dedicated server
-Used for larger websites
·Co-Located Server Hosting
-The client owns the server hardware, installs its own software and maintenance the server.
-Offers the most control for outsourced hosting

3. Describe 7Cs framework of customer interface