英语在线阅读商务英语专业四级考试术语解释

2021年1月8日发(作者：郁怀智)
商务英语专业四级考试术语解释
1. global company : 跨国公司
--a company that integrates its international biz activities
--

A multinational corporation or multinational enterprise is an organization, that
owned or controls productions of goods or services in one or more countries other
than the home country. （维基百科）

2. joint venture : 合资企业
--a partnership that is formed by two or more parties cooperating in some special biz
activities.

--

a business or project in which two or more companies or individuals have invested,
with the intention of working together. （柯林斯词典）

3. merger & acquisition : 并购
--combining of two or more entities through the direct acquisition by the net assets
of the other.
--

transactions in which the ownership of companies, other business organizations or
their operating units are transferred or combined.

4. distribution channel: 分销渠道；销售渠道
--all the organizations and people involved in the physical movement of goods and
services from producer to consumer.

5. listed company : 上市公司
--a company whose shares have been quoted by the Stock Exchange.
--

A public company, publicly traded company, publicly held company, publicly listed
company, or public corporation is a corporation whose ownership is dispersed among
the general public in many shares of stock which are freely traded on a stock
exchange or in over the counter markets
场外交易市场
. （维基百科）

6. Industrial complex : 工业生产基地
--a manufacturing area that consists of many different factories turning out different
products.

7. brand recognition : 品牌认知（度）；品牌识别
--a product or products that has or have been recognized and appreciated by local
consumers.

8. specialty shop : 专卖店
--an outlet that deals in or sells a particular line of products.

9. household name 家喻户晓的名字
-- a brand, person, company, etc. that is known to all or very popular in a place.
10. loss-maker : 亏损企业
--a biz that continually makes no profit.

11. home country : 祖国，母国
--the country on which a multinational corporation’s HQs is based.

12. quota : 配额，定额，限额
--a restriction on the quantity of imports of a particular product that a country
impose.

13. market economy : 市场经济
--an economy in which the market is used to determine resource allocation, prices,
and investments.

14. new economy : 新经济

--
a different form of economy that is mainly supported by IT sector and characterized
by knowledge-based economy instead of manufacturing.
-- an economic system that is based on computers and modern technology, and is
therefore dependent on educated workers. （朗文词典）

15.
labor force : 劳动力
--all of the people in a country or in a region that are employed or are likely to be
employed in the future.

16. bubble economy :
--an economy that primarily depends on banking, financial market and other
transient短暂的 operation.

17.

venture capital : 风险资本
--funds that are invested in new plants or hi-tech startups open to large risk of loss.
--

Venture capital is capital that is invested in projects that have a high risk of failure,
but that will bring large profits if they are successful.（柯林斯词典）

18. biz cycle : 商业周期
--A period of time that a biz goes through consists of four stages--- boom繁荣,
recession衰退, depression萧条, recovery复苏.

19. stock market : 股票交易；证券市场，股票市场
--a stock exchange that deals in stocks and shares.
-- the business of buying and selling stocks and shares.
-- a place where stocks and shares are bought and sold. （朗文词典）

20. product life cycle : 产品生命周期
--a theory stating that certain kinds of products go through a cycle consisting of four
stages, namely, introduction投入期, growth成长期, maturity 饱和期and decline衰
退期.


21. Seed money=seed capital启动资金
--the initial equity capital 股本used to start a new venture or biz.
--

the money you have available to start a new business. （朗文词典）

22. liquidity 流动资产
--available cash or the capacity to obtain it on demand.
-- In finance, a company's liquidity is the amount of cash or liquid assets it has easily
available. 资产折现力

23. exchange rate 汇率
--the amount of one currency that can be bought with another.
--

the value of the money of one country compared to the money of another country。

24. multinational company 跨国公司
--a very large organization that owns companies in more than one country in order to
obtain low-cost raw materials and make efficient use of a local workforce.

25. money market 货币市场，金融市场
--the institutions and practices through which short-term funds are channeled to
borrowers and entrepreneurs.
-- A country's money market consists of all the banks and other organizations that
deal with short-term loans, capital, and foreign exchange. （柯林斯词典）
-- all the banks and other institutions that buy, sell, lend, or borrow money, especially
foreign money, for profit. （朗文词典）

26. collateral担保物，抵押品
--property or an item of value acceptable as security抵押品 for a loan or other
obligation. 被接受作为抵押或其他义务担保的财产
--

property or other goods that you promise to give someone if you cannot pay back
the money they lend you. （朗文词典）

27. Dow-Jones Industrial Average 道琼斯工业平均指数
--an index of the share prices quoted on the New York Stock Exchange for a group of
30 leading industrial companies.

28. Blue chip 蓝筹股，优质股票
--a stock that sells at high price because of public confidence in its long record of
steady earnings.

29. Nasdaq : 纳斯达克
--national association of securities dealers automated quotations.全国证券交易商自