tactics流利说商务英语level6unit2part1(CSR)

2021年1月9日发(作者：喻士林)
Lesson1 CSR terminology
Corporate society responsibility
Corporate social responsibility, or CSR, is the idea that companies should help the society
and environment.
Through CSR programs, businesses can contribute to society while also boosting their own
images.
Depending on the company, CSR can take on many forms, like philanthropic giving.
Philanthropy
Philanthropy is when a corporate donates money to a cause or organization that helps
people.
Corporate philanthropy is the common approach to CSR.
Typical forms of corporate philanthropy include monetary donations and aid given to non-
profit organizations and deprived communities.
For example, PepsiCo has a program called food for good, which donates healthy meals to
children.
Hallo effect
The hallo effect is the favorable perception people have of a company.
If a company has hallo effect, customers will overlook negative aspects in favor of its
positive ones.
When a company engages in CSR, it can create an hallo effect for itself.
This can improve customer loyalty and give a company reputation for social responsibility.
Triple bottom line
The triple bottom line refers to people, planet and profit.
Companies engage in CSR because they believe the well-being of the people, the planet
and the company are interrelated.
People
People refers to the human capital bottom line.
It calls for fair labor practices and beneficial business practices toward the community where
the business operates.
Planet
Planet is the environmental bottom line.
It calls for sustainable environmental practice as well as reversing the damage done to the
environment.
Profit is the economic bottom line.
It refers to the economic value created by the organization.
Lesson 2 Corporate philanthropy
CSR as corporate philanthropy
Philanthropy is a common CSR initiative for many corporations.
Many corporations provide charities and non- organizations with financial aid.
This aid is given to many different areas including social welfare, the art and education.
Case study: Coca-Cola
In 2013, a devastating earthquake struck Ya’an Sichuan.
Following the disaster, Coca-cala mobilized its resources across Sichuan and Chongqing to
provide relief.