作战产品推广文案 英文

2021年1月14日发(作者：温岚)
Company’stargetposition:Hightech,corporateandp roductswithhighgrowthpotential.
Product’sPromotionalTimeline
1.) Pre- collectionofpotentialcustomerdata
DependingonI nternetandconnections,conductPre-
marketsurveyt odeterminethemaintargetcustomers,includingsupplier s,distributors,FIT(largec
ustomers),high-gradeh otels,hospitals,museums,designcompaniesanddesigner companies.
2.) Pre-launchdirectmarketing

Sendflyersoruseotherdirectmarketingchannelstop otentialcustomers(afterthescreen),tohave
afacet ofacemeetupsdrawingcustomers'attentions(theremaybe chancetoaccomplishagreeme
nt,orachievepossiblec ooperation,orberejected)

3.) CustomerRela tionshipManagement(retention)andproductdevelopment (marketing)
1. ProductLaunchConventions(forexampleApple)WWDC
ForB2Bthatareinterestedintheproductordevelopers,ho ldaproductlaunchconvention(
orconferencesimilar toApple'sannualconference,WWDC),toexplainproductfe atures,b
enefitsandfuturegrowthpotential,sothat customersareabletounderstandwhattheirpr
ationwi llbeplacedinshowroomsornearbyit. At
theendofth econvention,customersareallowedtohavepersonalexper ienceandtrythepr
-
orderdiscountscanbeusedfo rthosecustomersattendingtheconventiontorewardtheir l
oyalty.
2. AnnualGalasandEvents
Invit ecustomers,ensopportuniti
estoenhancethecompany -public-
supplierrelationship,andaddressesthepo tentialneedsofmorecustomers,whichinturn
alsoano pportunitytoretainoldcustomers,re-
establishcon fidenceinthecompanyandstrengthenproductloyalty,asw ellashelptodevel
oppotentialclients.
3. DoortoDoorVisitsandCo-Creation
Tele-
zecust omers’responsesandtimelygivefeedbacktohelpf
urt herdeveloptheproductaswellasenhancefeatures.
4. Creatingbuzzandviralmarketing.
ckserves asadistinctiontoas
salsoaneedforcreativeexpress ion,aviralmarketingc
ampaignaswellascreatingmas sivebuzz
PromotionalVideo:SimilaradsasAppleiPa dPro,
onmarketingbandwagons.

Therearem oreopportunitiestocreatefurtheroutreachwithinthema rketsuchas
1.) Collaborationswithonlinee- TailingsitessuchasTaobao,Carousell,Qoo10andLazada
2.) EstablishinganeTailingwebsitetopractisemulti- channelmarketing
3.) Collaborateanddojointmarketingwithwell-knownhotels
4.) Propertypromotionmarketingprogram
Firs tly,thereistheissueofthecostofwebsitedesignandmain tenancecosts
Currentlyaperativetocons
truct theofficialwebsiteattheverystarting.
Budget:
Secondly,socialnetworkmarketing
Createacco untonWechat,stantreleasingofupdatedinformationabou tthecompan
y'gagestheusersandgeneratesgoodconte nt.
Budget:
Thirdly,themarketingstrategy
(A)Promotionondecorationdesigncompany
Duet omosthomedécororganizationshavedirectrelationswith customerswhohavealreadyahouse,andal
sotheproduc t'saudience,topartnerupwithinteriordesigncompanies isapplied,fordevelopingthedirects
aleschannels.

Advertising:issuingleaflets
Personals elling:acostlybuteffectiveway
,mostcompaniesund erta
eless,mostpeoplemighthavenointerestinginfl yersastheyaremostlybusywalking
ordon’twanttobed isturbedbytheadvertisements.

Specializedplans:
rshipswithinteriordesign companiescompany;firstofall,thestrategyistoprovide freetwosample
s
withseveralsalesbundles(pro ductsandtheinteriordesigncompany'sownuse,canalsobe soldtocustomers
);Secondly,eveniftheydidnotsell asecuritysystem,theywillstillgeta2%commissionandth eywillprovideth
ecustomerinformationtothecompan y,whichwillinturnbenefitthecompanyinCRM;andfinally ,thefuture
promotionscouldbeusedbyusingsalespro motionvia1,000yuancoupons.
ureofthecompanyisst illprovidedinthecompany'sprofile,productpresentati onsandleafl
tomerscanobtainproductinformationfr omtheinteriordesignc
ompany;atthesametime,futur eretailbranchesmayalsoofferaKOTIintelligentsecurit ysystemmodelbyth
eirowndecoration.
ervingac ustomer,r
estillopportunitiesforfuturearrangeme ntsforthemtobeinterestedinourproducts.