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SWOT Analysis:
Advantage Analysis:
1 product development innovation ability
(1) Porsche has more than 50 years of racing experience, accumulated a lot of technical expertise.
(2) Porsche hired some of the world's most outstanding design talent, the continued development
of advanced technology
2 the quality of the products among the forefront of the auto industry
The pursuit of quality. Porsche process and design strategy in the first place
3 brand benefits, brand loyalty has lovers
Porsche emphasize the design, development and promotion, so as to maintain its reputation for
excellence, innovation, and other characteristics of the outstanding European descent, makes
people choose it.
4 the price is relatively cheap, is the
Porsche with existing technology and technology continues to develop, so it can at relatively low
prices lead to more reliable performance. Compared with the super sports car, such as Ferrari FXX,
it cost about $$500000, and close to the Porsche Yurbo is about as low as $$100000.
5 The success of diversification brought
In the America market, SUV started to become mainstream, Porsche decided its product line
extension, the diversification of production, the product will continue to promote the Cayenne --
Porsche growth in the next few years.
6 The strategy is the core competitiveness of difference
(1) the unique product positioning -- taking sports as the main products, and is famous for its
fashion noble and excellent performance; (2) unique customer orientation -- the annual income of
over $$380000, pay attention to innovation and independent customer (3) unique price -- the price
is relatively cheap, is the
innovative technology
Disadvantage Analysis：
1 The traditional model of high fuel consumption, not improved
It is estimated America environmental protection agency, in the 90's of the twentieth Century
911Turbo, the fuel consumption of 18 miles per gallon but in 2010 it reached 24~25 per gallon of
fuel consumption. Although Porsche efforts to reduce fuel consumption, but new products from
the design view, the effect is not good, fuel consumption remains a serious problem.
2Financial structure debt
Porsche since 2005 the acquisition of a large number of public shares, at the same time in very
difficult economic crisis, as of 2009 1 at the end of the month, Porsche has been difficult to
maintain the production and operation of funds. By the public after the acquisition, Porsche still
need to restructure and improve financial structure.
Opportunity Analysis:
Volkswagen Group's acquisition
The public to buy Porsche from the capital chain crisis, and promote its further development.
Public management are eager to improve the mass of other brands use Porsche expertise, so the
public to provide more resources and platform for the development of Porsche, such as by its
distribution channels.
y's economic support.
Germany is the world's third largest exporter, union members are protected by the labor law, and
received wide support.
is of market segments.
Segment market, competition is not a big amount. Many potential competitors because there is no
sufficient funds to invest in manufacturing and Porsche comparable to the car, and withdraw from
the competition in the market segment.
4. fashion trend
In the luxury and high- end market, the pursuit of fashion is the nature of the buyer. All along, the
roadster as fashion representative, therefore, as Porsche car enterprises, have good market
prospects.
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