necklace英文论文格式范本

2021年1月15日发(作者：苗永淼)

A STUDY ON DIFFERENCES IN MARKETING STRATEGIES
IMPLEMENTED
BY WULIANGYE AND MAOTAI





by
拼音姓名



A thesis
submitted in partial fulfillment of the requirements
for the Degree of
BACHELOR OF BUSINESS ADMINISTRATION
for
Joint Bachelor of Business Administration (BBA) Program
between
Tianjin University of Technology (TUT), Tianjin City, P. R. China
and
Thompson Rivers University (TRU), Kamloops, B. C., Canada




May 28, 2012

天津理工大学2012届本科毕业论文

摘 要

白酒在中国具有悠久的历史

关键词
：白酒 竞争 营销策略































天津理工大学2012届本科毕业论文
ABSTRACT

Wine has a long history in China, and has always been famous for its superb
brewing process, the unique taste and legendary culture. However, in recent years,
the market share of wine has gradually declined. The competition in the wine
industry is becoming increasingly intense. MAOTAI and WULIANGYE are two
well- deserved giants of Chinese wine industry and have made great success doing
business. Comparing their marketing approach, there are a lot of differences.
Recently, the major consumers are gradually aging. In the coming decade, the after
eighties and nineties will become the major force of consumption. To change the
fate of wine, companies must improve marketing methods to adapt to modern
society and the needs of new generation of customers.
Referring to the related theory, this thesis will focus on analyzing the differences
of marketing strategy and method between MAOTAI and WULIANGYE.
Recommendations for the current wine market have also been proposed for
companies in this industry to learn from.

Key Words:
Wine

Competition

Marketing Strategy


















天津理工大学2012届本科毕业论文
BRIEF CONTENTS
CHAPTER 1 INTRODUCTION
…………………………………………………………….
1

1.1 Research Background………………………………………………………………............1
1.2 Research Contents………………………………………….. ……………………………..1

1.3 Related Concepts of Marketing Strategy……………….…………………………………..2
CHAPTER 2 COMPARISON OF MARKETING STRATEGY IMPLEMENTED
BY MAOTAI AND WULIANGYE
………………………………………..
3
2.1 Differences in Product Strategy ……………………………………………………………3
2.2 Differences in Price Strategy……………………………………………………………….4
2.3 Differences in Place Strategy …………………………………………… ………………...5
2.4 Differences in Promotion Strategy…………………………………………………………7
CHAPTER 3 SUGGESTIONS TO MAOTAI AND WULIANGYE
……......…………
9

3.1Weaknesses and Problems of Marketing Strategy to MAOTAI and WULIANGYE ………9
3.2 Suggestion to MAOTAI and WULIANGYE……………………………………………...10
CONCLUSION
………………………………………………………………………………
13

REFE RENCES
……………………………………………………..………………………….
14< br>
ACKNOWLEDGEMENTS
………………………………………………………… ……….
15