野葡萄藤给老板写英语邮件的七个技巧

2021年1月18日发(作者：元旦节的资料)
给老板写英语邮件的七个技巧

写英语的邮件本就讲究技巧，写给老板的邮件更是如此，下面是
整理的给老板写英语邮件的七个技巧， 希望对大家有帮助。
If you really want to get your message across, make sure
you understand the mindset of the person you’re
emailing.
以下是能帮你写好邮件的七个建议，这些都是从我担任战略顾问
的25年经验中总结而来。这七大诀窍有一个共同点，那就是都非常
注重揣摩阅读者的心理。为什么这一 点非常重要?在对方收到你发出
的邮件后，他就会马上在心里将你的邮件进行分拣归类，很有可能就归入了那些糟糕的类目下，比如：“忽略并归类为垃圾邮件”、“以后
再读”、“现在读，但不采取 行动”等等。而显然，你所期望的是对方
将你的邮件归类为“现在看并马上采取行动”。
Below you’ll find seven tips to help you be a better
email writer, which I have drawn from my 25 years’
experience as a strategy consultant. What these seven tips
have in common is that they focus on the psychology of the
reader. Why is that important? As soon as a reader receives a
text, he mentally pigeonholes it into one of several, possibly
damning categories: “ignore and ditch,” “read later,” “read
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now, but no action.” Obviously you want your reader to
pigeonhole your textin the “read and act now” slot.
如果想要你的阅读者做出积极的回应，懂一点社会心理学和行为
经济学会对你有所帮助。具体来说，关于这两个领域的一些基础知识，
有两本书非常值得一读。第一本 是罗伯特•希尔蒂尼(Robert
Cialdini)的《影响力：说服的心理学》(Influence:The Psychology of
Persuasion)，这本书对顺从行为进行了心理学分析，即什么 因素能
让一个人答应他人的要求;另外一本是由理查德•塞勒(Richard
Thaler)和卡斯•孙斯坦因(Cass Sunstein)合著的《推动力》
(Nudge)，这本书对各种系统进行了分析，帮助人们提高作出对自身
更为有利选择的能力。虽然 这两本书本身不涉及商务写作，但是包含
了一些非常实用的相关理论。在这些理论的基础上，我总结出了 以下
的建议，它们与你在别的地方学到的那些常见的商务写作技巧，比如
“避免使用被动语态” 、“避免使用行业术语和缩略语”、“变换语句的
长度和结构”等，将互为补充。
To get your reader to respond positively, it helps to
understand a little about social psychology and behavioral
economics. Specifically, two great books serve as a good
intellectual foundation to these fields. The first is Robert
Cialdini’sInfluence: The Psychology of Persuasion,
which addresses the psychology of compliance, i.e. the factors
that cause one person to say yes to another person. The
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second is Richard Thaler’s and Cass
Sunstein’sNudge, which examines systems that help
people improve their ability to select options that will make
them better off. While these books don’t deal with
business writing per se, they contain relevant and applicable
insights. They lead to tips that you will find complementary to
the often technical tips about business writing that you find
elsewhere, such as “avoid the passive voice,” “avoid jargon
and acronyms,” and “vary the length and structure of your
sentences.” < br>给老板写英语邮件技巧一要考虑到你的上司会在何时何地阅读
你的邮件。在当今这个快节奏的时代 ，以字节信息为载体的高速通讯
可以随时随地实现。因此，写完了一封电子邮件之后，你也许会忍不住马上发给对方，而这也很容易实现。但是，请考虑一下对方会在何
时何地收到你的邮件。举个例子 ，如果你想要给老板发封邮件，申请
请两个月的假，那么周五晚上就不会是一个很好的时间点。这个时候 ，
你的上司正被困在拥挤的机场，等着晚点的飞机带他回家;在此之前，
他刚刚与工会代表进行 了长达三天的紧张谈判，结果不欢而散。你的
请假申请也许理由万般充分，措辞流畅有力，但是你不妨多 等一会，
让你的电子邮件在一个更好的时间和地点进入上司的收件箱。
Take into account where and when your boss reads your


today’s fast-paced
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world of instant,
omnipresent and byte-size hypercommunication, it is easy and
tempting to fire off a text to your targeted reader as soon as
you have finished writing it. But think about when and where
he will receive your text. For example, it may not be a great
idea to mail a request for a two-months leave of absence to
your boss on a Friday evening when he is waiting at an
overcrowded airport for a delayed return flight home after
three days of intense and unsuccessful negotiations with
union delegates. Your request may be perfectly reasonable
and eloquently worked out, but you’d better wait for a
more auspicious time and place for it to land in your
boss’s inbox',event)">inbox.
给老板写英语邮件技巧二利用主题线索让邮件在收件箱中更为
显眼。商务人士都非常忙，因此他 们无法为作出一项决定花费太多时
间。所以，他们往往是根据过去的经验，或者仅仅根据呈现给他们的< br>一条书面线索就下意识地作出决定。首先是给电子邮件拟定标题，这
不难做到。标题要让阅读邮件 的人感到这是机会，并且会有好处，而
不是要他们费力做什么事情，或者谋求他们给予恩惠。例如，你要 写
一封邀请别人参加基准管理培训的电子邮件，如果标题含有类似“学
习”这样的字眼，就会让 人产生“如何提高绩效”之类让人不安的联
想。更高深的技巧是，要拉近邮件阅读者和你的心理距离，例 如，提
及共同利益或夸赞对方。当然，这种做法稍不留神就会走偏：你不想
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去误导、欺骗或操纵读者;只是想劝导、说服、促使他们作出决定。
Stand out in a crowded
inbox',event)">inbox by using as
businesspeople are, they cannot afford to think too long
about every decision they have to make. They often make
fairly automatic decisions based on past experience or just one
written clue that is presented to them. It starts with simple
things like the subject header of your mail: it should convey
opportunity and benefit to the reader rather than effort and
goodwill from him. For example, when you write an email to
solicit participation in a benchmarking exercise, the heading
“Study” may evoke more dreadful associations than “How
to improve performance.” More profoundly, make yourself
likeable to your reader, for example, by referring to shared
interests or flattering him. Of course you’re walking a
fine line: you don’t want to mislead, deceive or
manipulate your readers; you simply want to convince,
persuade and facilitate.
给老板写英语邮 件技巧三对消息进行个人化处理。有时候，你会
需要将相同的文本发送给多名读者。比如在需要从多位同 事那里获取
数据来建立商业案例时。你可以群发同一条请求，或者针对不同读者
分别发送请求。 虽然群发乍看之下效率较高，但是也让你面对着遭遇
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“旁观者效应”的风险。首 先，每个人都会认为其他人会做出响应，
因此什么也不做。其次，每个人都等待其他人做出反应，以判断 请求
是否真的那么严肃或重要。如果花一些时间对消息进行个人化处理，
你可能会获得更高的回 复率。当然，这并非只是潦草地将抬头从“大
家好”换成“苏珊你好”，而是要在细节上下些功夫。
Personalize your are occasions when you
have to send essentially the same textto several readers, such
as when you need data from several colleagues to build a
business case. You can either broadcast a standard request or
send personalized requests separately. While the broadcast
initially may appear more efficient to you, you risk running
into the so-called bystander effect. First, each person reasons
that others will respond, and therefore will do nothing. Second,
each person waits for a response from the others to find out
whether the request is really that serious or important. You will
probably get a higher response rate if you take some time to
personalize your messages. Of course, be a bit more
sophisticated and less lazy than simply replacing “Dear Team”
by “Dear Suzy”.
给老板写 英语邮件技巧四注意受众中的神秘读者。任何一本优秀
的商业写作指南都会告诉你，必须考虑到接收你消 息的各种不同的读
者群体。例如，如果你正在写一份并购目标评估报告，公司的首席执
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