shield是什么意思3936商务英语2(1)

2021年1月19日发(作者：忍着)
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1

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—As you know, I’m not quite familiar with how to shop online.

—It’s a piece of cake! I’ll show you how to do it.












选择一项：

A. First of all, you should find a good e-commerce site.

B.
Next,
add
the
items
in
your
shopping
cart
and
place
the
order.

C. Then compare the prices and features of the goods you
like.

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你的回答不正确

解析：本题考核
“
描述过程
”
的 交际用语。根据上文，此处应该
描述网上购物的第一个步骤，所以答案是
A
。

题目
2

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题干

—
Great! Maybe from now on, I should try to buy goods online.

—












选择一项：

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A. I think you need to be a little bit slower.

B. That’
s all right. Whatever!

C. Why not? Go ahead. Just give it a try.

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你的回答不正确

解析：本题考核
“
表示赞同
”
的交际用语。第一说话人决定尝试网上购物，第二说话人表示鼓励，所以答案是
C
。

题目
3

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题干

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—Morning, Daniel. Today I’d like to discuss the promotional
events of our products with you.

—












选择一项：

A. Hi, I agree with what you have just said.

B. Good morning, Kevin. Nice to meet you, too.

C. Ok. I think we should draw up a thorough plan, first.

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你的回答不正确

解析：本题考核
“
打算和意愿
”
的交际用语。当第一说话人提出
讨论议题，第二说话人用
should
提出相应，所以 答案是
C
。

题目
4

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题干

It can be aimed individuals with select surfing behavior.

选择一项：

A. to

B. in

C. at

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译文：网络广告能够针对具有选择性浏览行为的个人。

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解析：动词
aim
与介词
at
形成固定 搭配，意为
“
以
……
为目标
”
，
所以答案应该选< br>C
。

题目
5

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题干

Consumers can’t digest too much information on a web page
,
resulting low rates of return.

选择一项：

A. with

B. in

C. at

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你的回答不正确

译文：顾客可能无法消化网页上的过多信息，从而导致广告回
报率低的现象。

解析：动词词组
result in
意为
“
导致，引起，以
……
为结局
”
；
resulting in
是分词短语，在句中作状语，表示结果，所以答案
是
B
。

题目
6

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二、阅读理解：阅读下面的短文，根据文章内容从
A
、
B
、
C
三
个选项中选出一个最佳选项。

Development of Online Marketing

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With the introduction of the Internet, there came many changes
to the way a company might carry out a marketing strategy. About
ten years ago, we shopped only at local stores in the market place
using cash. Now a new world has been opened up to people
around the globe through the World Wide Web. We are able to
browse the fanciest shops in the world from home, “virtually” that
is. The technology of secure transactions on the Web has greatly
improved and the rush to buy from online shops has
demonstrated a growing consumer acceptance of online
marketing. Increasingly, online marketing is no longer just an
option. It is a necessity.


Online marketing is an electronically-based industry. In short, it
refers to the conducting of business through the Internet. It is a
way of buying and selling goods and services, and negotiating
trade through digital communications.


Online marketing allows businesses to reach a wider market
while cutting costs, saving time and eliminating tons of paperwork.
Most online retailers ask the customers to pay with a credit card.
Regular buyers are issued electronic or digital signatures which are
protected by passwords, enabling them to transact business
securely via Internet.


Online marketing is still in its early stages, as problems such as
how to deal with credit card fraud on the Internet still have to be
dealt with. But its future looks rosy. With the development of
computer technology, e-commerce will inevitably become a
“must” in our everyday lives. There is no doubt e
-commerce has
come of age.

1. __________ changed the way a company might carry out a
marketing strategy over the past 10 years.
回答


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A. The Internet

B. Local stores

C. The consumers

2. What does “virtually” mean in Paragraph One?
回答


A. In reality.

B. By means of a computer.

C. Safely.

3. Which of the following advantages of online marketing is not
mentioned?
回答


A. Reach a wider market while cutting costs

B. Save time and eliminate paperwork

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C. Increasing trust between traders and buyers.

4. What problems are still outstanding in online shopping?
回答


A. Cutting costs.

B. Credit card fraud on the Internet.

C. Eliminating paperwork.

5. Which is the author’s attitude towards online shopping?
回答


A. Our shopping was only done at local stores on the high
street, using cash.

B. Online marketing refers to the conducting of business
through the Internet.

C. Undoubtedly the era of e-commerce has arrived.

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解析：

1.
这是一 道细节题。短文第一段话提到
“
随着互联网的引进，
公司实施的营销策略也发生了许多 的变化
”
，
而且全文都在讨论
网络营销对于消费者的影响，所以此处选择A
。

2.
这是一道推断题。根据上文
“
现在我们在 家就可以浏览世界
上最时尚的商店
”
，推测
virtually
的意 思，当然是
“
虚拟地
”
浏览
商店，因此选择
B
。< br>
3.
这是一道细节题。第三段的第一句话提及
“
网络营销的优势< br>包括了扩大市场覆盖率、减少开支、节省时间和办公纸张
”
，但
是没有说明网络 营销会增加卖方与买方之间的信任，
因此选
C
。

4.
这 是一道细节题。根据第四段话的内容，网上购物的存在的
主要问题是
“
网络诈骗
”
，因此选择
B
。

5.
这是一道主旨题。在三个选项 中，
A
选项表述的是十年前购
物的条件和状况，
B
选项为网络营销的 概念，两个选项的内容
过于片面，只有
C
选项能够概括全文的大意，即
“毋庸置疑，电
子商务的时代已经到来。
”
因此，选择
C
。

题目
1

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题干

—
I think we can use two or more kinds of media together in an
advertising campaign.

—












选择一项：

A. It’s true. Two is always better than one.

B. That’s quite right. We can a
ttract more people.
C. It’s great idea. We need to put in more money then.

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你的回答不正确

--
12
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解析：本题考核
“
表示赞同
”
的交际用 语。第一说话人提出建议或看法，
答语应该表示自己的意见，是赞同还是不赞同，所以答案是
B
。

题目
2

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题干

—
Uh, I think online shopping is very time- consuming.

—












选择一项：

A. Why do you want to wait and shop in a long line?
B. I somewhat agree with you, but not completely.
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C. Thank you for your time to be with me for the weekend.
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你的回答不正确

解析：本题考核
“
表示赞同或者不赞同
”
的交际用语。第一说话人表达自
己的观点，
“
网络购物比较耗费时间
”
，第二说话人可以表达自己对网购
的看法或认识，也可以对第一说话人的观点表示认可与否。 因此答案是
B
，表示自己不完全赞同。

题目
3

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10.00
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题干

—
Great! Maybe from now on, I should try to buy goods online.

—












--
14
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选择一项：

A. I think you need to be a little bit slower.
B. That’s all right. Whatever!

C. Why not? Go ahead. Just give it a try.
反馈

你的回答不正确

解析：本题考核“
表示赞同
”
的交际用语。第一说话人决定尝试网上购物，
第二说话人表 示鼓励，所以答案是
C
。

题目
4

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10.00
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