details是什么意思雅思阅读理解 reading 4

2021年1月19日发(作者：台阶轴)

Reading 4
Improving global reading skills

Paraphrasing the main ideas
1
Reading the following text and then answer the questions.
a Which paragraph contains the most detail?
b Which three paragraphs cover one main theme?
Magazine
circulations
are
in
the
millions
and
advertising
revenue
is
rising,
despite
the
growth TV and electronic media, reports David Short.

A


Print
is
not
dead
yet
–

at
least
not
when
it
comes
to
magazines.
Despite
ever-growing
competition
from television and electronic
media, a
new report shows that
worldwide advertising
expenditure in consumer magazines has doubled over the past decade.

B

The report also shows that
many
magazines
in
Europe continue
to enjoy circulations
in
the
millions. Although there are more and more television channels, whether cable, satellite, terrestrial,
analogue,
or
digital,
and
despite
the
incursion
of
the
Internet,
magazines
are
still
a
regular
shopping or subscription item.
C


Advertising expenditure worldwide was $$225 billion last year, according to the report World
Magazine
Trends.
$$32
billion
of
this,
or
14%,
was
taken
by
magazines.
In
Europe,
the
share
of
consumer
magazine
expenditure
was
$$12
billion
or
21%
of
an
estimated
overall
spend
of
$$57
billion.
But
the
share
had
dropped
in
the
past
15
years
from
30%,
with
decline
having
been
particularly
severe
in
Belgium
and
Germany
,
where
commercial
television
was
introduced
relatively late.
D

However,
the
type
of
magazines
which
Europeans
choose
to
flip
through
still
varies
dramatically according to country
, with few signs that the European magazine with a common title
is
making
inroads
across
nations.
Interests
which
can
create
top-selling
titles
in
one
country
are
nowhere to be seen in the circulation lists of others.
E


But
whatever
their
relative
importance
across
the
world,
magazines
have
one
real
advantages
over
broadcast
media.
For
advertisers
such
as
tobacco
and
alcohol
producers,
which
are barred or severely restricted on television in some countries, magazines remain a safe haven for
their
messages.
And
new French research
has revealed
that
magazines are still powerful tools
for
owners of brands.

2

Choose the sentence that best paraphrases the main idea in each paragraph of the test.
1
Paragraph
A




A


The amount of money spent on magazine advertising is increasing.















B

The rivalry between magazines and other media is surprising.















C

Some magazines sell better than others.
2
Paragraph
B




A


Magazines are some more popular than they used to be.















B


A lot of people are still reading magazines.















C


TV is more available than ever.

1


3

Paragraph
C




A


Europe
allocates
a
greater
proportion
of
its
advertising
budget
to
magazines than the world average.
















B


Belgium
and
Germany
spend
more
on
magazine
advertising
than
other European countries.
















C


The figures for magazine advertising in Europe are decreasing.
4
Paragraph
D




A

Across Europe, people read very different kinds of magazines.
















B

The idea of a
‘
European
’
magazine is becoming popular.
















C


Magazines that cover popular activities can become best sellers.
5
Paragraph
E





A


Cigarette advertising is banned in some countries.
















B


Magazines advertise a smaller range of products than television.
















C


There
are
fewer
limitations
on
magazine
advertising
than
TV
advertising.

IELTS Reading test practice



















Global reading question

3

What is the purpose of the writer of the passage ?








A
to compare European and world magazines








B
to attract more magazine readers
C
to review the continuing popularity of magazines

D
to illustrate the advantages of electronic magazines











IELTS Reading test practice










Choosing headings for paragraphs

How to approach the task
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