supermarket是什么意思section3

2021年1月19日发(作者：lighter是什么意思)
(a)

Briefly
explain
four
possible
strategies
which
organizations
may
adopt.
In
each case, indicate the business environment which would be appropriate for
the strategy concerned.


I choose four strategies which organization may adopt. There is cost leadership
strategy, differentiation strategy, diversification strategy and market development
strategy.


Cost leadership strategy.
The low-cost leader in any market gains competitive
advantage from being able to produce at the lowest cost. If the raw and processed
materials are not far from the factory, the company can use low-cost leader strategy in
whole marketing environment to defeat other competitive.


Differentiation strategy.
Aim at whole marketing environment, the produce and
service need have special characteristic. Differentiated goods and services satisfy the
needs of customers then gain marketing competitive advantage.


Product development strategy.

The product may be can’t satisfy existing customer,
so the company decision to development new products in existing markets. The
strategy developing a new product targeted to existing customers similar to the case of
new market development.

.

Segmentation strategy
is that approaches to subdivision of a market or population
into segments with defined similar characteristics. The segmentation strategy is fit for
small company. The company can use different characteristics to against similar
company.




(b)

Which
strategy
did
J
D
Wetherspoon
follow
during
the
1980s
and
1990s?
Justify your decision and identify four benefits that J D Wetherspoon gained
from this strategy.


J
D
Wetherspoon
during
the
1980s
and
1990s
is
use
differentiation
strategy.
J
D
Wetherspoon is different from other pubs. J D Wetherspoon is belonging to

traditional
and

social
intercourse
’
s
pub.
J
D
Wetherspoon
pubs
needed
to
be
fairly
large.
J
D
wetherspoon has strict system for pubs acreage and location. At same time, they has
different
other
pubs
training
police.
The
differentiation
strategy
also
gives
J
D
Wetherspoon some benefits. For new pubs, the company only has a chain of 44pubs in
1992 year; it now increases over 600 pubs. For the J D Wetherspoon profit, the profit
steady
to
increase.
For
example,
it
opened
over
90
new
pubs
and
over
50%of
the
finance
for
the
new
developments
pubs.
For
employee,
the
J
D
Wetherspoon
give
every
employee
employment
opportunity.
The
training
policy
leads
different
backgrounds
to
join
the
company,
and
also
gain
relevant
qualifications.
It
builds
a
sense of loyalty to the company. For costumer, the pub provides a quiet, comfortable
environment
for
customers.
The
customers
like
go
to
the
pubs,
so
build
a
sense
of
loyalty to the pub.


(c)

I D Wetherspoon have followed a different strategy since the start of the 21
st

century from the one that it adopted during the 1980s and 1999s. Compare
the
two
different
strategies
in
terms
of
influence
that
each
has
had
on
the
behaviour of the organization.


J D Wetherspoon during the 21
st
century is use focused

Segmentation differentiation
strategy
.
Compare the two different strategies, we can find the two different strategies
influence the behavior of the organization. For Segmentation differentiation strategy,
the J D Wetherspoon to norrow market scope, they not only provide pub service, but
also add to dedicated family dining area and build new type of pubs. In addition, they
are
increase
plasma
screens
and
TV
programmer’s

services.
But
for
focused
differentiation
strategy,
the
city
of
center
has
many
different
pubs,
so
the
company
decision chooses new pubs
for outside.
The pubs
are not
just a drink; it is
also
the