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excellent是什么意思英文公关案例

作者:高考题库网
来源:https://www.bjmy2z.cn/gaokao
2021-01-19 12:05
tags:

manzi-excellent是什么意思

2021年1月19日发(作者:贼)
The case of CECT mobile:
In February 2003, individual consumers find themselves in nanjing, mobile communications
CECT928 purchase CLP screen have appeared a greeting
of Chinese consumers, the dog
exposure, a hangover. Many people think that this is the damage of national dignity, is for the
Chinese people, many of the mobile phone insult to the manufacturer for users to view.

Events on the marketing director of communications, CLP, flew to the nanjing, and that the user
first contact problem. Immediately, CLP communications company public statement: 1, CLP
communication as an important phone suppliers, has been to the development of national
enterprise as own duty, adhering to the principle of the supremacy of users,
dignity of domestic users, ideas and behaviors,

2 and CECT 928 is August 2002, with reasonable price and excellent performance and win
customers.
boot interface,
3 and in charge of the principle of domestic buyers, buyers like this interface if users can provide
free software CECT, upgrades, and after-sales service center address and phone number.

CECT
手机:

中国种的狗

事件

2 003

2
月,南京的个别消费者发现自己购买的中电通信
CECT928< br>手机屏幕上竟出现一句
问候语
“Hello Chow”
,翻译意思是

你好,中国种的狗

,消费者随即向新闻媒体反映。此事
经媒体曝光后,< br>立刻掀起轩然大波。
许多人认为这是对民族尊严的伤害,
是对中国人的侮辱,
众 多此手机的用户欲向厂家讨说法。

事件发生当日,
中电通信市场总监飞赴南京,并与首先发现问题的用户取得联系。
随即,

电通信公司发表公开声明:
1
、中电通信作为国内重要的手机供应商之一,一直以发展民族
企业为己任,
本着
用户至上的原则


绝无伤害国内用户民族尊严的想法与行为;
2

CECT 928

2002

8
月推出的 产品,
以性能卓越和价格合理而赢得消费者喜爱。
“Hello Chow”
是手机< br>问候语,意为

你好,可爱的宠物狗

,是该手机人性化的开机界面;
3
、本着对国内购买者
负责的原则,购机用户如不喜欢该界面,
CECT可提供免费软件升级,并公布售后服务中心
的地址和电话。




Roche, tamiflu
On February 8, a piece of news in Ethiopia in various forms of guangdong, guangzhou spread
epidemic diseases, appear a few hospitals have digital patients died, but infected more is a
doctor.
pharmaceuticals company held media availabilities, says the epidemic disease may occur in
guangdong and the flu is its product tamiflu cure efficacy is obvious. Roche's medical
representatives also can cure and urged tamifiu, hospitals and distributors. The direct
consequence of media availabilities for rumors are chafing, guangdong, fujian and hainan
provinces surrounding etc of vinegar, drug-radix isatidis and other medicines out of stock, the
venom price several times when ten times, speculators with
guangdong province with the rumor spread and sales. 8 in guangdong has only 1000 box, after 9
to 10 million box soaring. Once a customer to buy 100 $$59m tamiflu box!
15 and the southern metropolis daily published questioned tamiflu,
increase of what relation? Under the article, accusing roche pharmaceuticals rumors deliberately
to promote the sale of drugs, and report to the guangdong public security department. Roche's
commercial integrity and social conscience, the image by the public. Direct consequences are
sold tamiflu straight down. The news of the southern metropolis daily, a day after a hospital of
guangzhou tamiflu sales fell to less than 10 (sold to more than 100 before every grain). More
consumer goods and the claim.


罗氏:

达菲

风波

2

8< br>日,一条令人惊惧的消息在广东以各种形式迅速蔓延
——
广州出现流行疾病,几家医院有数位患者死亡,
而且受感染者多是医生。

死亡

让不明真 相的人们大为恐慌,
谣言四起。
9
日,罗氏制药公司召开媒体见面会,声称广东发生的 流行疾病可能是禽流感,并告之其产


达菲

治疗该病疗效明显。
罗氏公司的医药代表也以达菲能治疗该病而敦促各大医院和分
销商进货。
媒体见面会的 直接后果是为谣言推波助澜,
广东、
福建、
海南等周边省份的食醋、
板蓝根及 其它抗毒药品脱销,价格上涨几倍及至十几倍,投机商大发

国难财


达菲

在广
东省内的销量伴随谣言的传播也扶摇直上。
8日前广东省内仅
1000
盒,
9
日后飙升到
10
盒。曾有顾客以
5900
元买下
100


达菲




15
日,
《南方都市报》发表《质疑

达菲



禽流感

恐慌与销量剧增有何关系?》 的署名文

,
指责罗氏制药蓄意制造谣言以促进其药品的销售,并向广东省公安厅举报 。罗氏公司的
商业诚信和社会良知受到公众质疑,
其形象一落千丈。
直接的后果是
达菲

销量的直线下跌。
《南方都市报》的消息发出后第二天,广州某 医院

达菲

的销量就下降到不到
10

(
以前每
天要售出
100
多粒
)
。更有消费者提出退货和索赔要求。





On March 5th, the newspaper published the preaching of shenzhen in the United States was
huge swindle changhong decieved, could be up to hundreds of millions of
changhong encountered in the huge swindle news spread very quickly, seems to have become an
indisputable fact, reported changhong deceived already stirred the moftec. This newspaper
reporter has made many things, the feeling that has been confirmed. In spite of the long night on
a series of public relations, the crisis of
the crisis comes, let people unprepared.
6 just one hour, opening sichuan changhong will suffer sudden huge sell-off, share the stage, to
the closing price, clinch a deal 4.22% fell more than 2,600 million, even the grail. After several
days, every domestic media began to
angles of events, forming a one-sided tracking report.

长虹:海外

受骗

风波

3

5
日,《深圳商报》刊载《传长虹在美国遭巨额诈骗,受骗金额可能高达数亿》一文。
文章称,
长虹在美国遭遇巨额诈骗的消息在业内传播甚盛,
似乎已成为不争的事实,
报道称长虹受骗已惊动了外经贸部。
该报记者对此传闻还进行了多方求证,
感觉事态确已严重。< br>尽
管在当晚长虹进行一系列的危机公关,对《深圳商报》的

报道不实

进行了

澄清

,但危机
还是来了,让人措手不及。

manzi-excellent是什么意思


manzi-excellent是什么意思


manzi-excellent是什么意思


manzi-excellent是什么意思


manzi-excellent是什么意思


manzi-excellent是什么意思


manzi-excellent是什么意思


manzi-excellent是什么意思



本文更新与2021-01-19 12:05,由作者提供,不代表本网站立场,转载请注明出处:https://www.bjmy2z.cn/gaokao/532424.html

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