ending是什么意思新职业英语基础篇unit4

2021年1月19日发(作者：viewer)
Title

Unit Five Product

1 New words and expressions of reading A&B

2 Improve students' listening, speaking and writing
Teaching
objective
abilities

3 Strategies and methods of reading and listening

s &demands

4 The catalog of products

5 Learn some useful expressions in catalogs

6 How to make a catalog

1 Important and useful words and expressions

Teaching
2 The main idea of Reading A & B

important
3 Useful expressions in catalogs

& difficult
4 Describing products

points

5 Writing of catalogs

6 Subject-Verb Agreement

Communicative approach

Task-based teaching

Teaching
Project-based teaching

methods

Activity Teaching Approach;

Question-answer Teaching Approach.



Time
Teaching
contents
Warming-up & Reading A

and time
Reading B & Listening and Speaking &Writing

4 periods

allotment

Mini-project
&
Language
Lab
&
Self-study
Room

3 periods

4 periods

Teaching contents

allotment

Step 1 Revision

1) Check the homework

2) Dictation (Unit 3)

Step 2 Warming-up

1) Work in pairs. Choose one product from each pair and
explain why.

2) Ask Ss to role- play their dialogs.

3) Discuss: what factors do you need to consider before
you
buy
a
product Which
one
is
the
most
important
for
you
why


Suggested answers:

Before you make purchase of any product, there are some
factors you should consider.


Necessity: Do you really need this

Teaching

procedures


Property: Do I really like this Am I really satisfied
with the quality, color, shape, packaging, etc.


Price:
Do
I
have
any
spare
money
right
now
is
it
a
bargain
or is it too much money


Brand: What brand is the best choice for my purchase


After-sales service: Does it come with a warranty


Shipment: How can it be sent to house

Step 3 Reading A

1) New words and phrases

A) Read aloud the new words and the text.

B) Ask students to read the words and phrases after
the teacher.


2) Skimming

A)
Ask
students
to
read
the
text
as
quickly
as
they
can
and tried to get the main idea of this passage.

B) Ask students to read the text again , then finish
Task1 on P52

3) Language points


①
I
’
d design an alarm clock with a moving snooze button
that would be an easy target the first time I hit it. Then it
becomes harder to locate after each attempt, so that it would
keep ringing until I
’
m fully awake.

alarm n.
警报，警告器；惊慌

. 1. I felt a growing sense of alarm when he didn't
return that night.

2. She decided to sound the alarm.
她决定发出
警报。

vt.
警告；使惊恐

snooze v. n.
小睡，打盹
. I often have a snooze after lunch.

target n. an aim; objective

. I
’
ve set myself a target of saving $$200 a month.

v. to make something have an effect on a particular
limited group or area

. The advertisement was designed to target a mass
audience.

locate v. to find the exact position of something

.
We
couldn
’
t
locate
the
source
of
the
radio
signal.

location n. be located in
位于；坐落于


attempt n. an act of trying to do something make an attempt
at/to do sth

. He made one last attempt at the world record.

v.
to
try
to
do
something
that
is
difficult,
dangerous,
etc.

.
The
book
attempts
to
explain
the
origins
of
the
war.

②
As industrial designers, our job is to design products
—
anything and everything that's mass-produced, from Ferraris
to toasters, from furniture to television sets. We dream up
products
through
drawings,
sketches,
even
doodles,
presenting
to the manufacturing client their vision of what a certain
product should look like.

industrial
a.
connected
with
industry
工
业
的
，
产
业
的

an
industrial accident
工伤事故

industrialise
v. +ism +ation the
industrial
revolution
工业革命

mass-produce v. to produce in large numbers using machinery

. Mass-produced furniture is cheaper than furniture made
by hand.

dream up
设计，制造


sketch n. a simple picture that is drawn quickly and does not
have many details
素描

.
The
artist
is
making
sketches
for
his
next
painting.


幽默短剧，小品；简报，速写

v.
画素描


doodle v. (
尤指厌烦或心不在焉时
)
乱涂，胡写乱画

vision n. 1) imagination version
版本，译文

. Have you ever had visions of great success

2) idea

. She had the same vision of him as I had.

3) sight

. With my new glasses my vision is perfect!

③
The inside of an industrial designer's sketchbook usually
looks
like
some
kind
of
flattened
mad
scientists'
laboratories,
filled
with
doodles
of
various
types
of
products. We industrial designers also create ideas with our
hands, using studio materials like clay and modeling foam to
show what a product should feel like.

flatten
v.
to
become
or
make
sth
flat
or
flatter
使变平；把
....
弄平

. He flattened gis hair with gel.
他用发胶把头发弄
平。

studio n.
录音室，录像室，演播室
a recording studio
录音棚

④
Michelangelo
“
discovered
”
his sculptures inside blocks
of marble; industrial designers find the shape of the latest
Walkman inside a chunk of clay, or foam, or occasionally with
the help of computer software. Whatever the studio material
may
be,
designers
may
spend
hours
at
a
time
forming
it,
touching
it,
holding
it,
carving
and
recarving
the
lines
that
will
soon
be an actual working
product, touched and held by millions of
users. When you take a brand-new product out of the box and
touch it, the designer's hands and eyes have already run over
the surface, in one way or another, hundreds of times.

block n.
块；街区；大厦；障碍物

vt.
阻止；阻塞；限制

adj.
成批的，大块的；交通堵塞的

a chunk of a large piece of something that does not have an
even shape; a large part or amount of

something

. 1. a chunk of cheese

2. A huge chunk of the audience got up and left
before the show.

occasional a.
偶然的，临时的

at a time
一次；每次；在某时

brand-new a. new and not yet used

. She bought a brand-new car for her brother as the
wedding gift.

run over v.
辗过；匆匆看；复查

⑤
We
also
try
not
to make
the
product
a
pain
in
the
neck.
Some
products may look cool and work well
—
a wonderful collection
of
objects
that
subtly
enhance
your
life,
while
other
products
may
have
annoying
qualities
that
nearly
outweigh
their
usefulness, like coffee tables with corners that draw blood
and remote controls that look like maps of Manhattan. The
difference
is
in
the
way
they're
designed,
in
the
way
they
look
and
feel.
And
it's
industrial
design
that
makes
all
that
difference.

a pain in the neck a person or thing that is very annoying

. What's wrong with Dave He
’
s becoming a total pain in
the neck.

a collection of
一批，一些；收藏的；许多的；集…为一体的

subtly adv.
精细地；巧妙地；敏锐地

. Not very subtly, he raised the subject of money.
他没有拐弯抹角，直接提出了


钱的问题。

subtle a.
不易察觉的，不明显的；机智的，机巧的；巧妙的

enhance v. to increase or further improve the good quality,
value or status of something

.
This
is
an
opportunity
to
enhance
the
good