关键词不能为空

当前您在: 主页 > 英语 >

618是什么意思专业英语最终复习题

作者:高考题库网
来源:https://www.bjmy2z.cn/gaokao
2021-01-19 15:58
tags:

日射-618是什么意思

2021年1月19日发(作者:sherry)
Business Model and Its Patterns

Business Model
Definition:
A
business
model
describes
the
rationale
of
how
a
company
creates,
delivers
and
captures value. Or in simple words, a business model is about how to make money. Group-buying,
long- tail selling are examples of different business models
Long tail business model
Definition: Long tail business model is about selling less of more: They focus on offering a large
number
of
niche
products,
each
of
which
sells
relatively
infrequently.
Aggregate
sales
of
niche
items can be as lucrative as the traditional model whereby a small number of bestsellers account
for most revenues.

Long Tail business models require low inventory costs and strong platforms to make niche content
readily available to interested buyers.
Multi-sided platform
Definition: multi-sided platforms bring together two or more distinct but interdependent groups of
customers.
Such
platforms
are
of
value
to
one
group
of
customers
only
if
the
other
groups
of
customers
are
also
present.
The
platform
creates
value
by
facilitating
interactions
between
the
different groups.

A
multi-sided
platform
grows
in
value
to
the
extent
that
it
attracts
more
users,
a
phenomenon
known as the network effect.
Free business model
In
the
free
business
model
at
least
one
substantial
customer
segment
is
able
to
continuously
benefit from a free-of-charge offer. Different patterns make the free offer possible, like multi- sided
platform, free-mium, and bait & hook. Non-paying customers are financed by another part of the
business model or by another customer segment
Bait & hook business model
“Bait & hook” refers to a business model pattern
characterized by an attractive, inexpensive, or
free initial offer that encourages continuing future purchases of related products or services.
This pattern is also known as the

loss leader


or

razor & blades


model.

Loss leader


refers to a subsidized, even money-losing initial offer with the intention of generating profits from
subsequent purchases.

The
key
to
this
model
is
the
close
link
between
the
inexpensive
or
free
initial
product
and
the
follow-up item

usually disposable

on which the company earns a high margin.











1
9 Building Blocks of Business Model

Customer Segments
Definition:
the
different
groups
of
people
or
organizations
an
enterprise
aims
to
reach,
usually
these groups of customers are with same or similar needs. Some examples like Coca- cola

s mass
market segments, Rolls- Royce

s luxury auto-mobile for a niche market segment.
In order to segment customers, there

re different useful criteria, includes Socio-demographics,
psychographics, life style, geo-demographics, benefits sought, behavioral variables. To determine
which criteria to use, one useful rule is that the criteria must imply certain similar needs.
Position and perceptual positioning map
Definition: The way the product is defined by consumers on important attributes

the place the
product
occupies
in
consumers


minds
relative
to
competing
products.
Perceptual
positioning
map shows consumer perceptions of their brands versus competing products on important buying
dimensions
In positioning, No.1 rule is to avoid center-trap in a perceptual positioning map

Product and product levels
Definition: A product is anything that can be offered to a market for attention, acquisition, use, or
consumption
and
that
might
satisfy
a
want
or
need.
Some
examples
are
bottled
water,
movie
screening,
and
resort.
There

re
3
levels
to
a
product,
including
core
benefit
or
service,
actual
product, and augmented product.
Brand and brand equity
Definition: Brand can be a name, term, sign, symbol, or design, or combination of them which is
intended to identify the goods and services of one seller or group of sellers and to differentiate
them from those of competitors. Some examples are
NIKE
and its swoosh.
Brand equity is defined as the differential effect of brand knowledge on consumer response to the
marketing of the brand. Some examples are Dell

s high brand awareness, and consumers


low
price sensitivity to
Chanel

s
perfume.
Brand knowledge
Definition:
The
relevant
dimensions
that
distinguish
brand
knowledge
and
affect
consumer
response
are
the
awareness
of
the
brand
(in
terms
of
brand
recall
and
recognition)
and
the
favorability,
strength,
and
uniqueness
of
the
brand
associations
in
consumer
memory.
Furthermore,
brand
associations
determine
the
other
dimension
of
brand
knowledge,
which
is
image.
Customer pyramid and customer relationship
Definition:
Customer
pyramid
is
a
framework
to
manage
a
company

s
existing
customers,
through which grouping customers by their value to the company.
The
customer
relationships
describes
the
types
of
relationships
a
company
establishes
with
specific customer segments. It ranges from automated to personal relationships.
Three
generic
customer
strategies
include
customer
acquisition,
customer
development,
and
customer
retention.
It
will
depend
on
the
specific
situation
when
a
company
determines
the
resource allocation to these three strategies.



2
But there’s a perennial problem with business model innovation: M
anagers often find it harder to
determine what changes to the model will work than whether a new product or technology will
catch on. So what’s the secret? How can companies
systematically innovate their business models?
How can executives identify and quantify the value of their changes? We believe that the literature
on business model innovation has overlooked a critical driver of value: where in the value chain
the
risks
associated
with
creating,
supplying,
and
consuming
products
and
services
reside.
In
designing
their
value
chains,
companies
typically
focus
on
three
things:

revenue
(price,
market
size, and ancillary sales), cost structure (direct and indirect costs, economies of scale and scope),
and
resource
velocity
(the
rate
at
which
value
is
created
from
the
applied
resources,
typically
captured through lead times, throughput, inventory turns, and asset utilization). These factors are
well
understood,
and
improving
them
is
the
main
focus
of
management
literature.
Less
well
understood is that these value drivers are themselves affected by sharp changes in, for example,
demand and supply. In thinking through changes to the business model, therefore, it is essential to
examine the major sources of risk to the model and how the model will handle them.


Thinking
in
these
terms
quickly
demonstrates
the
potential
for
companies
to
create
value
by
redesigning
their
business
models
to
reduce
their
risks.
It
can
also
reveal
unsuspected
opportunities for creating value by adding risk

if the company is well-placed to manage it. In the
following
pages
we
draw
on
our
experience
studying
and
consulting
to
dozens
of
companies

start-ups
and
large
corporations
alike

to
describe
the
various
types
of
risk-driven
business model innovations and discuss their advantages and disadvantages.


但是关于商业模 式创新有一个经常反复出现的问题
:
经理人常常发现决定商业模式做什么改
变会比一个 新产品或者一项新技术有效果更难。所以成功的商业模式改变的秘诀又是什么
呢?公司怎样系有条不紊的 进行商业模式创新?执行主管怎样辨别和评价他们改变的价值
?
我们相信关于商业模式创新影视 文学作品中忽视了严格的价值衡量度
:
在价值链的那个地方
风险伴随着创造,供应,< br>消费品,服务停留。
在设计他们的价值链的过程中公司通常关注的
三件事是
:< br>收入(价格,市场规模和额外销售)
,成本结构(直接和间接成本,还有规模经济
和范围 经济)
,现有资源价值创造率(一般指生产前置时间,生产量,库存周转率,资产利
用率)

这些因素是很好理解的。
提升他们是文献管理主要的关注重点。
比较 不好理解的这
些价值驱使他们受大涨大落的影响,比如,供与求(的大涨大落)因此,在思考商业模式改
变的过程中,检查模式风险的主要来源和如何操作是非常有必要的

思考这些项目很快 的证明了公司通过重新设计商业模式去降低风险来创造价值的可能性。

同时也显示了通过增加 风险而得到的创造价值的意想不到的机会,
如果公司有很好的决定去
管理它。
在接下来 的章节中我们利用过去的经验学习——新公司和大型企业相似,
去描述各
种类型风险驱动的商业 模式创新并讨论他们的优缺点。









3

日射-618是什么意思


日射-618是什么意思


日射-618是什么意思


日射-618是什么意思


日射-618是什么意思


日射-618是什么意思


日射-618是什么意思


日射-618是什么意思



本文更新与2021-01-19 15:58,由作者提供,不代表本网站立场,转载请注明出处:https://www.bjmy2z.cn/gaokao/533507.html

专业英语最终复习题的相关文章