raider商务英语阅读课 后习题答案-chapter

2021年1月21日发(作者：barn)
Chapter 1
二
、
短语翻译。英翻汉

Sluggish economy
萧条的经济
Full employment
充分就业

Trade deficit
贸易赤字
in-depth analysis
深入的分
析

Industrialized countries
工业化国家

free-trade agreement
自由贸易协定

international specialization
国际专业化

product differentiation
产品差别

trade surplus
贸易盈余
determinative factor
决定性因素

三、汉翻英

经济双赢
economic win-win
关税壁垒
tariff barrier

收入不平等
wage inequality
劳动生产率
labor productivity

解雇工人
lay off works
生产要素
factor of production

双边协议
bilateral deal
回归分析
regression analysis

市
场
准
入

market
access



世
界
经
济
复
苏

world
economic
recovery

四
. Translation

1.
The
monitoring
system
will
finally
substitute
the
US
Government
’
s cap on cigar imports from Cuba.

2. The quarrel between Mexico and the US will be no avail and
it may disrupt the lifting of the agricultural tariffs under
the North American Free Trade Agreement.

3. An economic cooperation business forum, which will discuss
how
to
minimize
the
negative
impact
of
global
economic
imbalance adjustment on China, will take place shortly before
the ministerial conference.

4. Few Americans attribute this to such obvious causes as a
devalued dollar or business cycle.

5. Recent research has shed light on the fact that there are
heavy
financial
and
political
costs
associated
with
the
measures
necessary
to
reduce
the
emission
of
greenhouse
gases.

6. There are rumors that the government struck a private deal
with the corporation
’
s chairman last month.

7.
The
opposition
is
exerting
pressure
on
the
US
government
to
change the policy towards textile imports.

8.
Since
the
establishment
of
the
bilateral
free-trade
agreement,
the
emerging
economy
has
always
been
at
the
forefront of science and technology.

9.
In
general,
floating
exchange
rates
are
supposed
to
insulate
countries from persistent
differences
in inflation
with
their
trading partners.

10. According to conservative estimates, by 2010, China
’
s
import and export volume with North America and the EU would
surpass $$400 billion respectively, with ten ASEAN countries
exceeding $$200 billion.

五、完形填空





Chapter2

二、
consumer-goods
消费品
discount retailers
折扣零售商

brand equity
品牌资产价值
advertising budget
广告预算

real-time sales data
实时销售数据
sales promotion
促销

profit margin
盈利
scanner data
扫描数据

三、

汉翻英

价格溢价
price premium
基线销售
base-line sales

减价
price reductions
广告支出
advertising spending

营销组合
marketing mix
销量溢价
quantity premium

产品数量
（种类）
product-line
variety
美元分配
allocation
of
dollars

四
.
翻译

1. The government has
allocated $$ to the
development
and
utilization of renewable energy in the rural areas.

2. We should not develop the Western region at the expense of
environment. Therefore the government has been following a
sustainable development road attaching equal importance to
economic development and environment protection.

3. As a big responsible nation, China will strictly be abide
by the WTO rules and honor its commitments.

4.
The
rapid
growth
in
China
’
s
grain
production
can
be
ascribed
to
the
fact
that
the
Chinese
government
has
implemented
a
series
of reform policy and measures in the rural areas,
such as
raising the prices of grain purchased by the state.

5.
In
the
globalization
era,
not
all
countries
play
on
the
level
playground. Some developing countries have to adhere to some
marketing principles, or even accede to the requests of some
governments.

6. Over
the
past
year,
the
global
investment
demand
was
on
the
wane;
the
major
world
currencies
suffered
swift
turbulence
and
some emerging markets underwent severe financial crisis.

7. Networks fundamentally alter the nature of competition and
level
the
playing
field,
especially
for
smaller
business
regardless of the barriers like time and distance.

8.
Through
micro
credit
projects,
with
the
credit
available
on
demand, farmers are able to pay back both the principle and
interest in time.

9.
China
’
s
vigorous
economic
development
is
indicative
of
the
fact
that
China
has
become
one
of
the
countries
that enjoy
the
highest economic growth speed in the world.

10.
With
the
reform
of
the
wholly
state- owned
commercial
banks,
when
some
qualified
commercial
banks
seek
listing
in
the
stock
market, others certainly will follow suit.

五、完形填空






Chapter3

二
. Privileged minority
享有特权的少数人
Gas station
加油站

Marketing research
市场调查
Professional competence
专业技
能

A sales point
卖点
Product design
产品设计

Potential consumer
潜在顾客
Business disaster
商业灾难

三、汉翻英

日常生活
daily life
广告活动
advertising campaigns

物理特征
physical
characteristic
视觉想象
visual
imagination

国内媒体
national media
销售增长
sales increase

销售渠道
distribution system

产品到导向型的广告
product-orientated advertising

四
.
翻译

1.
Experts
have
attributed
the
main
cause
of
the
company
’
s
poor
performance
to
its
poor
HR
functions,
especially
the
appointment of the senior management.

2.
British
Airways
intends
to
create
a
more
flexible
and
modern
corporate culture through the relocation

3. Rumors about redundancy make the company at its worst in
terms of morale ever since its foundation.

4.
After
financial
scandals,
many
companies
can
only
resort
to
charity activities to improve their corporate image.

5.
Politicians
should
not
engage
in
business
affairs
that
might
affect their political judgment.

6. As a sleeping partner of the enterprise, he is entitled to
share the profits, but is deprived of participating in its
management.

7. After watching this interview, she realizes how difficult
it is to be a venture capitalist. For one thing, you need to
have the money; for another, you need to have the insight to
pick the right(promising) start-ups.

8.
To
enter
a
specific
market,
in
addition
to
acquiring
sufficient knowledge about our target customers, we also need
to know about the local policies and abide by them.

9.
With
the
efforts
of
these
university
students,
it
was
brought
to
light that
this world-famous
multinational had
established