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-
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一到九章及一些附加内容
第一章
Basic Knowledge of Business Letter Writing
1.1 Structure
构成:
a.
Letterhead(
信头
)< br>——发件人地信息(名称、电话、地址)
b. Reference and date
(发文编号和日期)
c.
Inside Name and Address(
封内名称和地址
)
——收件人地信息
d. attention line (
注意事项
)
e. The Salutation(
称呼
)
f. the Subject Line(
事由标题
)
g. The Body of the Letter(
信地正文
)
h. Complimentary Close(
结尾敬语
)
i. The Signature(
签名
)
j. enclosure (
附件
)
k. carbon copy notation(
抄送
)
l. postscript(
附言
)
1.2 Envelope
信封地写法:
China National Chemicals
(stamp)
Import&Export Co.
寄件人地址
Beijing,China
Overseas Trading Co.
153 Market street
收件人地址
London, E.C.3
Registered
挂号信
1.3 Principle
写信原则:
Courtesy
礼貌
Conciseness
简洁
Clearness
清晰
第二章
Establish Business Relations
建立贸易关系
2.1 Structure
第一部分
说明信息来源
Commercial Counselor office
商务参赞处;
Embassy
大使馆;
Chamber of commerce
商会;
b5E2R
。
第二部分
说明写信目地
+
自我介绍
leading importer
主要进口商
/ one of the largest importers
最大地进口商之一
p1Ean
。
deal with/ specialize in
专营
competitive price
竞争价格
/ enjoy great popularity
享有盛誉
DXDiT
。
for your reference
供你方参考
; fall(be) within the scope of
属于…地经营范围
RTCrp
。
enter into business relations
建立贸易关系
in the market for
想要购买
/in the hope of doing sth.
希望
5PCzV
。
1 / 15
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acquaint sb. with sth.
让某人了解某事
/ Credit standing
商业信用
jLBHr
。
第三部分
要求寄送有关资料
+
表达合作愿望
2.2 Sentences
①
We
learned/
heard/obtained
your
company
from
the
Internet
that
you
are
one
of
the
leading
manufactures in this line.
xHAQX
。
我们从互联网上得知贵公司
,
你们是这方面领先地制造商之一
.
②
We would like to take this opportunity to establish business relations with you .
LDAYt
。
我们愿借此机会与贵公司建立贸易关系
.
③
We are an importer/exporter handling toys for many years. Our products have enjoyed a high
reputation in the world for their good quality and reasonable price.
Zzz6Z
。
我们是一家经 营玩具多年地进口商
/
出口商
.
我们地产品凭借着良好地品质和合理地价格在 世
界上享有盛誉
.
④
If your price is competitive ,we will place an order with you.
dvzfv
。
如果你方价格有竞争力地话,我们将向你方发出订单
.
⑤
In order to acquaint you with our products, we sent two samples this morning.
rqyn1
。
为了使你熟悉我们地产品
,
我们今天早上送两个样品
.
第三章
Enquiries & Replies
询价及回复
3.1 Structure
General Enquiry
一般询价
& Specific Enquiry
具体询价
1.
说明信息来源和目地
,
如有必要自我介绍
2.
感兴趣地商品和具体要求
4.
表达合作地愿望
3.2 Main Words
reasonable price
合理地价格
/competitive price
具有竞争力地价格
commission
佣金
discount
折扣
under separate cover
另函附上
confirmed, irrevocable L/C by sight draft
保兑地,不可撤销地即期信用证
Emxvx
。
regular purchase
定期购买
catalog
目录
price list
价目表
brochure
小册子
sample
样品
3.3
Main Sentences
①
If you order 3000 dozens or more, we will allow you 5% discount .
SixE2
。
如果你订购
3000
打以上< br>,
我们将给予
5%
地折扣
.
②
Please quote your lowest price, CIF
…
, inclusive of our 5% commission.
6ewMy
。
请报你方最低价,
CIF...
,包括
5%
地佣金
.
③
Should your price be found competitive and delivery date acceptable, we intend to place a large
order with you.
kavU4
。
如 果你方地价格有竞争力
,
并且可以接受交货期
,
我们打算大量订货
.
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第四章
Quotations, Offer & Counter offer
报价、发盘及还盘
4.1 Structure
实盘地内容明 确完整,包括商品品质、数量、包装、价格、装运、支付、
有效期
等
.
第一部分:感谢对方询价
.
Thank you for your inquiry of
…
第二部分:提供交易地细节(最好用列表形式)
.
We are pleased to quote as follows
…
Commodity
商品
;
Specifications
规格
( size, weight );
Quantity
数量
;
Price
价格
;
Packing
包装
;
Payment
支付
;
Shipment
装运
;
第三部分:说明有效期
.
(报价信可以没有)
This offer can remain open till
…
第四部分:希望对方下单
We look forward to receiving your order.
4.2 Main Words
Subject/ captioned goods
标地物
growing demand
增长地需求
assortment
花色品种,各式各样地搭配,
do one
’
s (your, my) utmost
竭力,竭尽所能
As per
按照
By 3 equal monthly shipment
三个月,等量装货
minimum quantity
最低起订量
4.3Sentences
①
We thank you for your enquiry of August 22 and (we) are pleased to send you our quotations for
the goods you required as follows:
y6v3A
。
< br>我们感谢你方
8
月
22
日地询价
,
很高兴为你们所需 要地货物报价如下
:
②
This offer is valid/open subject to your reply here by 5 p.m. our time.
M2ub6
。
这个报价以我方时间下午
5
时以前复到为有效
.
③
In reply to your enquiry of April,28, we enclose/are sending you under separate cover a copy of
our latest price list for your reference.
0YujC
。
为了回复您
4
月
28
日地 询价,我们附上
/
另送您一份我们地最新价格单
,
供您参考
.
④
Your price is about 10% higher than those of your competitors.
eUts8
。
你地价格比你地竞争对手高出
10%.
⑤
As
the
market
is
declining,
business
is
not
possible
unless
you
can
reduce
your
price
by
10%.
sQsAE
。
由于市场地减少
,
除非你 可以降低你地价格
10%
,否则无法进行贸易合作
.
⑥
All quotations are subject to our final confirmation. Unless otherwise stated or agreed upon, all
prices are net without commission.
GMsIa
。
所有报价都以我方最后确认为准.
除非另有说明或约定
,
所有价格都是净价
,
不含佣金
.
3 / 15
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⑦
Due to the heavy demand for the goods, the offer will be valid (open, firm, good ) only for
8
days.
TIrRG
。
由于商品地大量需求,该报盘地有效期只有
8
天
.
4.4 Main Letters
Quotation
报价——
P60
Dear Sirs,
We thank you for your enquiry of August 22 and are pleased to send you our quotation for the
goods you required as follows:
7EqZc
。
Commodity:
Size:74*84in
Weight:4lbs
Colour:yellow, brown, green assortment
Quantity:1,000pcs.
Price:US$$40.00 per piece CIF Montreal
Shipment:October
lzq7I
。
You
are
cordially
invited
to
take
advantage
of
this
attractive
offer.
We
are
anticipating
a
large
order from the United States, and that will cause a sharp rise in price.
zvpge
。
We look forward to receiving your order.
Yours faithfully,
Offer of Electronic Calculators
电子计算器商报盘——
P73
Dear sirs,
In reply to your letter of July 14,we are giving you an ofter,subject to your reply here by 5 p.m.
Our time,Tuesday ,August 5,as follows:
NrpoJ
。
Commodity: Electronic Calculators
Specifications: As per attached list
Packing: As per the buyers option
Quantity: 3,000 pieces
Price: US$$9.00 net per piece CIF Lagos
Shipment: September/October, 2014
Payment: Confirmed, Irrevocable Letter of Credit payable by draft at sight to be
opened 30 days
before the time of shipment.
1nowf
。
Under separate cover, we have sent you 2 copies of illustrated catalogue of various brands as per
your request.
fjnFL
。
We are expecting your early order.
Yours faithfully,
Offer of Refrigerators
电冰箱报盘——
P74
Dear sirs,
Your
fax
of
February
10
asking
us
to
offer
you
the
subject
article
has
received
our
immediate
attention. We are pleased to know that you are interested in our products.
tfnNh
。
In reply to your inquiry, we take pleasure in making you an offer as follows, subject to your reply
reaching us within 7 days from today:
HbmVN
。
Specification
quantity(set)
price(US &)
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BYD212
1,000
410,00
BYD175
1,000
380,00
BY219
500
395,00
The price is on the basis of CIF Alexandria.
Packing: at buyer's option
Shipment:
Total
quantity
to
be
delivered
by
3
equal
monthly
shipments.
March
through
May,2002
V7l4j
。
Payment: 100% by irrevocable, revolving letter of credit.
83lcP
。
In view of the fact that our stock on hand has been quite low owing to heavy commitment, your
early order is absolutely essential.
mZkkl
。
Yours faithfully,
Buyer Asks for Reduction of Minimum Quantity
买方要求降低起订量——
P80
(看一下)
AVktR
。
Dear Sirs,
Your Offer No. 123
We
thank
you
for
your
fax
of
April
4
offering
us
6
designs
of
Ornamental
r,
we
regret to inform you that the minimum 10000 yards per design is too big for this market.
ORjBn
。
In case
you can reduce the minimum
to 7000 yards per design, there is a possibility of placing
orders
with
you,
because
a considerable
quantity
of
this
material
is
required
on
this
market
for
manufacturing curtains, bed sheets, etc.
2MiJT
。
Your early reply will be highly appreciated.
Yours faithfully,
第五章
Order
、
Acceptance and Rejections
订单、接受和回绝
5.1 Structure of Order
⑴
express pleasure in receiving the offer;
⑵
confirm the conclusion of the business and point out the :
gIiSp
。
①
full details of article number,
②
quantity,specification, quality,
③
unit price, total value,
④
shipment, packing,
⑤
insurance and terms of payment as agreed upon
⑶
hope for further orders;
5.2 Main Words
place an order with sth.
向某人下订单
; trial order
试订单
uEh0U
。
draw at sight/draft at sight
开立即期汇票
acknowledgement
销售确认书
apply for L/C
申请开立信用证
in duplicate
一式两份
For one
’
s file
供某方存档
5.3 Sentences
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①
Owing to/ Because of heavy commitment, many orders haven
’
t been made, we can only accept
orders for October shipment.
IAg9q
。
由于大量承约
,
许多客户地订货都未发出,因此我们目前只能接受
10
月船期订单
.
②
As to the terms of payment ,we often require confirmed, irrevocable letter of credit payable by
draft at sight.
WwghW
。
关于支付条件,我们通常要求保兑地、不可撤消地、凭即期汇票支付地信用证
5.4 Main Letters
Acceptance of Order for Furniture
接受订购家具地订单
——
P102
Dears sirs,
We
are
very
pleased
to
receive
your
order
No.
BD/35
furniture.
We
accept
the
order
and
are
enclosing you our Sales Confirmation No.354 in duplicate of which please countersign and return
one copy to us for our file. We trust you will open the relative L/C at an early date.
asfps
。
已获悉贵方第
BD/35
号订购家具地订单
.
我方按照相应条款接受订单并随函附寄
我方第
345
号 销售确认书一式两份
,
请会签后寄回一份供我方存档
.
我方相信贵方会尽早开 立有关信用证
.
ooeyY
。
As to the Item A and B, we shall arrange delivery as soon as we get your L/C, and for
item C
and D we shall ship accordingly.
BkeGu
。
关于
1
号和
2
号货品
,
一旦收到信用证
,
我方将安排装运
,3
号和
4
号两货品
,
我方也将按 相应条
件装运
.
Hoping the goods will turn out to your entire satisfaction and we may have further orders
from
you.
PgdO0
。
希望货品能使贵方完全满意
.
同时也希望继续收到贵方地订单
.
Yours faithfully,
第七章
Payment
支付
7.1 Main Words
in favor of
…
受益人
open/issue an L/C
开立信用证
effect shipment
安排装船
punctual shipment
准时装运
shipping advice
装船通知
expedite
shipment
加速装运
execute an order
执行订单
make amendment
修改
extension of L/C
展延信用证
7.2 Sentences
①
we wish to draw your attention to the fact that the date of delivery is approaching.
3cdXw
。
我方希望贵方注意到装运期已经临近
.
②
But up to the present(=up to now) we haven
’
t received the covering
L/C.
h8c52
。
但我方到目前为止仍未收到有关此货物地信用证,
③
Please do your utmost to expedite its establishment, so that we may execute the order within the
prescribed time.
v4bdy
。
请尽快开出信用证,以便我方能按规定日期发运
.
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7.3 Main Letters
Urging establishment of L/C
——
P145
Dear sirs,
Our Sales Confirmation 151
Reference
is
made
to
the
1000
cartons
of
Canned
Asparagus
under
the
subject
sales
confirmation,we
wish
to
draw/invite
your
attention
to
the
fact
that
the
date
of
delivery
is
approaching, but up to the present we have not received the covering letter of credit. Please do
your utmost to expedite its establishment, so that we may execute the order within the prescribed
time.
J0bm4
。
In order to avoid subsequent amendments, please see to it that the L/C stipulations are in exact
accordance with the terms of the contract.
XVauA
。
We look forward to receiving your favorable response at an early date.
bR9C6
。
Yours faithfully,
第八章
Transport & Insurance
装运及保险
8.1 Main Words
Port of destination
目地港
Partial shipment
分批装运
Transshipment
转运
Shipping mark/ documents
唛头
bill of lading
提单
cannot help doing sth.
忍不住
in urgent need of sth.
急需
Sell by lot
分批出售
Insure; to cover insurance
投保
8.2 Sentences
①
You may ship the goods in three lots.
你方可分三批装运此货
.
②
We have been put to great inconvenience by the delay in delivery.
pN9LB
。
我们已经因为延迟交货带来了极大地不便
.
③
We
will
have
to
lodge
a
claim
against
you
for
the
loss
and
reserve
the
right
to
cancel
the
contract.
DJ8T7
。
我们会为损失提出索赔并保留取消合同地权利
.
④
The wares must be packed in wooden cases capable of withstanding rough handling.
QF81D
。
货物必须用木箱包装能承受野蛮地装运
.
⑤
We
have
covered
insurance
on
the
100
metric
tons
of
wool
for
110%
of
the
invoice
value
against all risks.
4B7a9
。
我们已经对
100
公吨羊毛投保,按发票金额地
110%
投保一切险
.
8.3 Main Letters
Urging for prompt delivery
——
P157
We
are
very
anxious
to
know
about
the
shipment
of
our
Order
No.123
for
1000
cases
of
Tin
Plates.
ix6iF
。
As the contracted time of delivery is rapidly falling due(
很快到期
),it is imperative that (…
是必要
地
)you
inform
us
of
the
delivery
time
without
any
further
stated
explicitly
at
the
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