黑铁管实用英语unit-1

2021年1月22日发(作者：彭佩云)
Unit 1 Books and Newspapers

Teaching Aims
Aims
Text A
Words
traditional, leisure, exception,
alive, purchase, format,
convention, device,
confident, physical
Phrases
No longer, be limited to, come
along, come in, stand a
chance, respond to, keep
away, stick to
Text B
increasingly, instant, insight, deliver,
affect, subject, rate, conclusion,
sponsor,
prefer, comfort
catch someone
’
s attention, in trouble,
associate with, be hungry for, on top
of, as long as, get insight into, as a
result, subject oneself/someone to,
rather than, as long as, in conclusion
Structures
1.

V. + it + adj./n.+ to V/that-clause
2.

V-ing / V-ed phrase as attributive
3.

a, an, the
Skills
Reading
Translation
Writing
Listening &
Speaking
Distinguishing
重复译

1.

Giving Advice
请假条

Facts from
2.

Listening
Opinions
Practice

Text A
Printed books VS. E-books: What
’
s the Future of Reading?
Ⅰ
. Introduction
1.

Introductory Remarks
The popularity of e-books is on the increase. It is now common to see people
reading e-books instead of printed books and people are wondering what will be
the future of printed books. Will printed books be replaced by e-books? What will
happen to reading? In this passage, the author tells us some of the findings from
a survey about some American readers
’
view on reading today and on what the
future might hold.
2.

Introductory Questions
1)

What do you think are the advantages and disadvantages of e-books?
2)

Do ou think people in the future will read e-books only? Why or why not?
3)

What is the most important reason why some people prefer e-books?
4)

Which do you like, printed books or e-books? Why?
Ⅱ
. Outline
Paras.1-2
Introduction:
a.

Reading experience no longer limited to printed books
b.

E-books make reading easier and have had an effect on the
publishing world
Para. 3
The purpose of the survey: readers
’
views on reading today and on
what the future might hold.
Paras. 4-12
Findings of the survey:
a.

reading books is still alive and well;
b.

half of respondents saying they buy in both formats;
c.

reasons for preferring a printed book;
d.

reasons for preferring an e-book;
Para. 13
e.

45 percent of respondents believe e-books will eventually become
the most popular form of book in publishing.
The world of publishing has responded to the changing times but
people
’
s love of reading has remained unchanged

Newspaper:
A newspaper, in a broad sense, is an unbound publication issued at regular
intervals that seeks to inform, analyze, influence, and entertain. A newspaper can be
published at various intervals but usually appears weekly or daily. There are several
newspapers in the United States that have huge circulations (such as the Wall Street
Journal and USA Today with about 2 million each), and there are very small
specialized newspapers (for example, country weeklies and college newspapers) with
circulations of a few thousand at most.
Magazines:
Magazines and periodicals are bound, paper-covered publications issued
regularly
—
usually weekly, fortnightly, monthly, or quarterly
—
to inform, instruct,
or entertain. Although magazines cater to a host of diverse interests, most fall into
one of four broad categories: consumer or general, for segments of the general
public; trade and technical, with specialized information for readers in business,
industry, finance, government, and the scholarly disciplines; farm, for agricultural
interests; and little magazines, usually low-circulation, noncommercial literary
journals.
Before the recession of 1990-91 more than 11500 magazines and periodicals
were published in the United States. Three-quarters of the US adult population buys
one or more magazines in the course of a year, and increasingly, readers subscribe,
usually for a year’s worth of issues, rather tha
n buy single issues as they are
published. Advertisers bought an annual $$7 billion in magazine advertising in the
early 1990s, a sum representing more than 5 percent of total advertising
expenditures.(In contrast, newspapers received over 25 percent.)
Radio and Television Broadcasting:

It is a firmly established element of American life. The A. C. Nielsen Company,
which measures audience size, reported in 1992 that 98.2 % of US homes contained
at least one television and that the average set is turned on for seven hours per day.
More than 60% of television viewers receive their news from their sets rather than
from newspapers, and over half that number trust television more than the
newspapers. According to the Radio Advertising Bureau, in 1990 only 1% of US
homes had no radio, and the average household owned at least five radios. All three
television networks emerged from existing radio networks. The National Broadcasting
Company (NBC) is part of RCA. In early 1986, RCA was acquired by the General
Electric Company. The Columbia Broadcasting System (CBS) was bought by the
American executive William S. Paley in 1929, when it was a small, struggling radio
network.

Ⅲ
. Detailed Study of the Text
well-informed:
a. knowing a lot, usually about many different subject
e.g.

He’s very well
-informed, tha
t’s why he won the general
knowledge competition.

He’s so well
-informed that he knows almost everything happening in the town.
well-bred: well behaved or polite
well-done: (of food,) coked for a longer rather than shorter period of time
well- dressed: dressing well
well-intentioned: acting in the hope of good results

inform:
v. to give information to
e.g.
He wants to see Barbara to inform her of his idea.
They informed him of his father’s illness.

I informed her that I was unwell.

Success in many fields depends on getting the latest information.
—
Success in many fields relies on/needs getting the most recent news.

latest: a. most recent
e.g.
Have you heard the latest news?
the latest developments/discoveries/fashion/trend
her latest novel

To
keep up with
what is happening in the world ...
—
To learn about/be aware of what is happening in the world ...
keep up with: to learn about or be aware of (the news, current events, etc.); move
or progress at the same rate as someone or something
e.g.
I can’t keep up with all the changes in information technology.

She likes to keep up with the latest fashions.
Slow down
—I can’t keep up with you.


... the wire services
—
news agencies that supply newspapers, magazines,
radio and television with news reports
—
through special telephone links
Note what follows the dash explains the meaning of the wire services.

supply someone with something/supply something to someone
:
to give someone something that is needed or useful;
provide someone with something
e.g.
I can supply you with food and drink.
Most large towns there are supplied with electricity.

Most people read newspapers for the news of the day.
—
Most people read newspapers to learn what is happening in the day/to get the
latest news.

...
as well as
sports news, weather reports, editorials, and other features.
—
... and it also contains sports news, weather reports, editorials, and other features.
editorial: a. leading article feature: n. a special long article in a newspaper
as well as: and ... as well; in addition to
e.g. The Sunday papers are intended to entertain as well as inform.

an enlarged Sunday edition

—
a Sunday edition that has more pages than editions published on other days
enlarge: v. to become bigger or make something larger