2021年1月23日发(作者：sandy)





考
研
英
语
段
落
排
序
题


文件编码（
008-TTIG-UTITD-GKBTT-PUUTI- WYTUI-8256
）



2010
年考研英语
Part B
新题型部分，第一次考到了新题型的段落排序题，< br>但是与考研大纲不同的是，这次段落排序题不是
5
选
5
，而是
6
选
5
，有一个不
能选的段落。这是让广大考生感到没有思想准备的一道题。 题目要求中明确指
出，本题共出现标号从
A
到
G
的
7
个段落，其中
E
段的位置已经给出，而要求从
A, B, C, D, F, G< br>这
6
个段落中选取
5
段，并结合已经给的
E
段，进行 排序。


题目的素材。选自
2003
年第一期《麦肯锡周刊》
(The Mckinsey
Quartly)
。请注意，这已经是这本注明的经济管理类杂志第二次入 选考研英语试
题的素材库了。原文的名字叫“A wholesale shift in European
groceries”，翻译成汉语，为“欧洲日常用品销售向批发转型”。整个文 章主
要描述的目前欧洲的日用消费品零售商
(
主要是连锁大超市集团
)
在欧洲面临的困
境——缺乏增长动力。而它们却忽视了现在消费者的习惯正在发生改变这一事
实。下面我们来分析一下新题型这道题的解题方法。

[A]The first and more important is the consumer’s growing preferenc
e
for eating out: the consumption of food and drink in places other than
hours has risen from about 32 percent of total consumption on 1995 to
35% in 2000 and is expected to approach 38% by 2005. This development
is boosting wholesale demand from the food service segment by 4 to 5%
a year as the recession is looming large, people are getting anxious.
They tend keep a tighter hold on their purse and consider eating at
home a realistic alternation.



[B] Retail, sales of food and drink in Europe’s largest marke
ts are
at a standstill, leaving European grocery retailers hungry for
opportunities to grow. Most leading retails have already tried e-
commerce, with limited success, and expansion aboard. But almost all
have ignored the big profitable opportunity in their own back yard:
the wholesale food and drink trade, which appears to be just the kind
of market retailers need.



[C] Will such variations bring about a change in overall structure
of the food and drink market Definitely not. The functioning of the
market is base on flexible trends dominated by potential buyers. In
other words, it is up to the buyer, rather than the seller, to decide.
What to buy. At any rate, this change and international consumers,
regardless of how long the current consumer pattern will take hold.



[D] All in all, this clearly seems to be a market in which big
retailers could profitably apply their gigantic scale, existing
infrastructure, and proven skills in the management of product ranges,
logistics, and marketing intelligence. Retailers that master the
intricacies of wholesaling in Europe may well expect to rank in
substantial profits thereby. At last, that is how it looks as a whole.
Closer inspection reveals important differences among the biggest
nation market especially in their customer segment and wholesale
structures, a as well as the competitive dynamics.





[E] Despite variations in detail, wholesale markets in the
countries that have been closely examined---France, Germany
—
are made
out of the same building block. Demand mainly from two sources: in
dependent mom
—
and
–
pop grocery stores which, unlike large retail
chains, are too small to buy straight when they don’t eat at home.
Such food service operators, but most of these businesses are known in
the trade as “horeca”：
hotels, restaurant and cafes. Overall,
Europe’s wholesale market for food and drink is growing at the same
sluggish pace as the retail market, but the figure when assed together,
mask too opposing trends.



[F] For example, wholesale food and drink sales came to
＄
268
billion in France, Germany, Spain, America in 2000 --- more than 40
percent of retail sales. Moreover, average overall margins are higher
in wholesale than in retail wholesale demand from the food service
sector is growing quickly as more Europeans eat out more often and in
the competitive dynamics of this fragmented industry are at last man
it feasible for wholesalers to consolidate.

[G] However, none of these requirements should deter large retailers
land even some large food producers and existing wholesalers, from
trying their hand, foe those that master the intricacies of
wholesaling in Europe stand to reap considerable gains.

解题步骤与思路：



一．归纳
6
个选项的段落 大意，同时注意两个选项之间的联系。通过阅读阅读选
项【
B
】，我们归纳出其中心意 思是：欧洲市场的日用品零售市场已经停止，因
此大部分零售商已经尝试电子商务，但是几乎所有的零售 商都无视了日用品的批
发业务，认为它应该是一个大的，赚钱的机会。同时我们发现，【
F】选项是在
具体的说明批发业务给法国，德国，意大利等国家带来的巨大利益，这两个选项
之间的关系属于典型的观点
+
例证的逻辑关系，所以我们可以选定应该是【
B
】，
然后是
[F]
。【
B
】选项的末句和选项【
F
】有词汇上照应，这连个选项之间都出
现了
wholesale food and drink
这几个关键词。

二．选项【
D
】和【
G
】之间可以凭借同义词替换来寻找做题的关键。因为选项
【
D
】最后一句
N ew skills and unfamilar business models are needed too.
和【
G
】选项中的这几个词汇首尾呼应：
none of these requirements
，属于典
型的同义词替换
+
指代原则
(none of these )
的做题原则。因此这两个选项应该
是先选【
D
】，再选【
G
】。

三．由于【
E
】选项已经 给出，段落排序的原则是重视首末句，通过阅读末句我
们发现，
mask two opposing trends
（掩盖了两个对立的倾向）。而
[A]
选项的
开头是提到：The first and more important is the consumers’ gro
wing
preference for eating out:
提到的是消费者一种外出吃饭的偏爱。重要的是
用了数字
the firs t
指代前面提到的趋势。所以我们应该先把
45
题确定为
[A]
选< br>项。如果把
[A]
选项看成是第一段的同学，根本是在乱选，根据一般的出题规
律，没有这么把最明显的词汇放在句首作为做题的重要依据的。

四．选项【
C
】的主题是谈到市场结构变化的问题，也提到影响市场运转的因
素。但是我们发现没有出现与前面6
段主题一致的中心词汇，比如；
retail,