大赦天下中国商务礼仪英文版

2021年1月24日发(作者：我没有)
中国商务礼仪英文版
【篇一：商务礼仪英语】



a study on international commercial etiquette and its
significance


商务礼仪及其意义研究


学

号：


身

份

证

号：


姓

名：


院

系：外语学院


专

业：
xxxxx


年

级：
2008
级


指导教师：
xxx

contents

(times new roman
小三号加黑加粗
)

introduction????????????????????.1

chapter one abcccccccc?????????????. 7

1.1 abc???????????????????????. 7

1.2 abc ???????????????????????.8

1.3 abc????????????????????.???.9

chapter two abcccccccc?????????????11

2.1abc???????????????????????. 11

2.2abc ???????????????????????12

2.3abc???????????????????????.13

chapter three?

chapter four?

?

conclusion?????????????????????.

references?????????????????????


内

容

摘

要


当今世界，各国之间交流 频繁，礼仪之论不再局限在国内，而成了
国际交往需要重视的问题。同时，不可否认的是因为各国价值观 念，
文化，历史背景的不同，在礼仪实践中也存在差异。没有一个统一
的标准，这些差异，只有 一些约定俗成的东西，大家都基本认同，
在交往中共同遵守。所以从事国际交流，国际商务的人，不论是 政
治，经济，文化，军事哪个领域，对这些礼仪都要熟悉。


国际商务和涉 外工作也已经不再是少数人的专利，而是成为越来越
多人的职业选择。在这个
“
以人为 本
”
的时代，如何在跨文化的交流
中，尽可能地尊重他人，又充分维护自己的尊严，是 一项非常重要
而具有挑战意义的事情，而国际商务礼仪就是市场竞争和国际商务
大环境中人们必 备的一门知识。


本文对商务礼仪进行了明确的界定
,
对商务礼仪 的内容与归属、特征
与原则、功能与操作进行了系统的阐述
,
较为详细地论述了商务介 绍
与问候
,
迎送礼仪
,
宴请规则
,
谈判礼仪以及柬 书礼仪
,
同时阐明了国际
商务礼仪对于商务人员的重要意义。

abstract

nowadays different nations communicate frequently. etiquette
is becoming an important issue, which is not confined only in
the domestic affairs. at the same time, the values vary from
nations to nations, so does the practice of etiquette. there is
not an acknowledged standard and it is only a set of
established rules which are obeyed by all the people. therefore,
a business man should be familiar with all the protocols in all
fields, such as politics, economics, and culture and military.

international business is no longer the privilege of the minority
of people. more and more people prefer to go into business. in
the era of human-oriented society, how to respect others and
maintain one’s dignity becomes a challenge. international
business etiquette is the basic knowledge which should be
applied in the competition in the international business
environment. .

this thesis gives a clear definition of commercial etiquette and
systematically explains its contents, categorizations, features,
principles, functions and practices. it illustrates the business
introduction, greetings,welcoming guests, entertaining visitors,
international business negotiation, practical business english
writing in detail. it also shows the significance of the
commercial etiquette.

introduction

business communication and business etiquette

in an era of globalization, understanding the basics of
etiquette and protocol that is, the type of behavior that others
expect of you in both informal and formal settings
—
is an
important skill. it can instill an individual with confidence to
handle almost any situation in any culture and allow a
businessperson t concentrate on the deal at hand rather than
worrying about such distractions as which fork to use or which
hand to use for passing food. without an understanding of the
basics of etiquette and protocol, you risk coming off as a
boorish neanderthal. you may even put your company’s image
at risk or risk potential failure in the formation of key business
relationships that are vital to global success. finally, a well-
honed sense and appreciation of local customs etiquette and
protocol can make you stand out in a competitive global
market.

in order to comprehend the international commercial etiquette,
we should find out the full contents of its activities.

just as its name implies, the international commerce indicates
that there is only one purpose of commercial activities, that is,
to realize, increase and convert the value. one sales its goods
to the other to realize the market value of this production, at
the same time, the value is increased in this process, therefore,
the seller gains some profits, which will be conversed into the
value form needed in the next commercial campaign, no matter
it is cash, products or service, thus, makes preparation of the
following commercial activity.

international commercial is based on the approbation and
reception of each other’s trade motivations between the
bargainers. especially nowadays, this kind of activity is an
action in which both sides are voluntary and almost without
any force to press on. besides, this kind of commercial activity
goes along under the condition of free trade all over the world.
therefore, in the atmosphere of international commerce, the
traders have the same quality, intent and environment, as well
as three

chapter one

abc

conclusion

increased globalization has been one of the most important
developments in the past decade. the internet has been
instrumental in accelerating the growth of business across
borders. the ability to effectively conduct business with tradin

【篇二：国际商务礼仪作业
(
英文版
)
】


business gift-giving around the world


武汉大学何坚婷

abstract: nowadays, gifts are playing as an important role in
international business relations. but different countries have
different customs of gift-giving. the paper gives some details
about how to make a good business gift-giving in many
countries around the world.

key words: significance, different cultures, comparative of
business gift-giving

introduction

icance of gift-giving in business

first of all, in international business dealings, appropriate gift-
giving can not only fully show the enterprises culture and
academic spirits, but also promote each others friendship.

and then, gift-giving can show peoples congratulations,
condolences and thanks to others. at the same time, it is also
an emotional investment, reducing the emotional distance
between people and being conductive to peoples
communication.

ent cultures view on gifts

before we start to talk about how to make a good business
gift-giving, lets give a view upon different counties in the world,
knowing that how the people in different cultures treat the gifts.
the first one is america!

in america, people like the practical and peculiar gifts very
much. for example, if you could give them some small gifts
with unique styles or ethnic characteristics, such as the faked
terracotta warriors and horses, they will be very happy.
american people treat the snails and horseshoe as the mascot.
when you present some gifts to them, remember not to make
the number of gifts singular, and you should be attention to
the addition, packaging gifts, do not use black
paper, because the black in american eyes was unlucky color.
also, gifts should pay attention to the business end of the
conversation.

in the uk, people dont like the gifts that are very expensive. it
will be taken as a bribe if you give them some precious gifts.
gifts like premium chocolate, a two bottles of wine , and
flowers would be a good choice. do remember that not to
present gifts printed with company flag. also, remember not to
send the lily, because it means death.

in france, people are very romantic, so they usually like the
artistic

and intellectual gifts very much, such as picturesque, art
albums, and small crafts. if you are invited to a french peoples
house for a dinner, remember to take a few pieces of fresh
flowers without bundling with you, but the chrysanthemums
must be excluded, because chrysanthemums are only used at
funerals in france. in russia, people like to treat the guests with
bread and salt to show their friendship and respect. they like to
receive gifts that are brand name, such as a levis jeans,
regardless of the level of the value of gifts. but do not give
money to people, because it will be considered as charity and
insults.

in japan, people think that gifts represent peoples true mind.
for the japanese, the ceremony of gift giving is more important
than the objects exchanged. while you give them some flowers,
the flowers should not be white, as these are associated with
death. also, avoid giving gifts with even numbers of
components, such as an even number of flowers in a bouquet.
four is an especially inauspicious number, never give four of
anything.

in saudi arabia, people are very hospital, but you are not
expected to bring any gift when invited into a saudi home. arab
traders generally presente expensive gifts to others, but also
would like to receive the same valuable in return. do not
present used items to them, not so as wine and gifts with
animal patterns on it. it is

considered a violation of their privacy to give the wifes of
arabs gifts.

to make a good gift-giving

as we have discussed about the different cultures attitudes
toward gift-giving, im going to list the way to make a good gift-
giving in different countries around the world.

first, we should know about the four elements of gift- giving,
thus gifts, means, time and place.

to tell it in detail, lets have a look on some countries that may
provide us some useful information.

in america, business gifts are discouraged by the law, which
allows only a $$25 tax deduction on gifts. so, it is important for
you to choose a good time to present gifts, the time when you