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购物中心人流量相关外文文献翻译中英文



文献出处:

Lecture Notes in Computer Science, vol 1

311


译文字数

3300
多字

2018

pp 307-
英文


Analysis of Activity Population and Mobility Impacts of a New Shopping
Mall Using Mobile Phone Bigdata
Kwang-Sub Lee

Abstract

This
paper
is
an
explorative
research,
examining
the
impact
of
the
new shopping mall, Hyundai, in Seongnam city of Korea. The focuses are
on the activity population and mobility around the major shopping malls
in
the
city,
including
three
pre- existing
major
shopping
malls.
For
this
purpose, we analyzed mobile phone records in 2015 and 2016, before and
after
the
new
shopping
mall.
The
data
represent
total
mobile
users
in
Korea. The number of activity population in the Hyundai mall increased
by
103%.
The
new
shopping
mall
negatively
impacted
the
nearest
shopping
mall,
AK,
decreasing
activity
population
by
3%.
Internal
and
external
mobility
showed
that
visitors
coming
from
all
regions
to
the
Hyundai mall were increased, while internal population visiting to the SK
mall
showed
mixed
results.
Local
government
and
urban
planners
will
find this case study to be of interest with regards to mitigating the impacts
of a new shopping mall development in similar urban situations.
Keywords

Impact analysis


Shopping mall


Activity
population


Mobility
1 Introduction
Shopping malls are one or more buildings from a complex of shops
representing
merchandisers
with
interconnecting
walkways
that
enable
customers to walk from unit to unit (Wikipedia). Nowadays they are not
just for shopping, but are places where consumers visit for doing diverse
activities for social life, economic activities, entertainment, recreational,
and
cultural
functions.
Shopping
malls
have
become
an
inseparable
element of spatial functions in large cities. In particular, most urban cities
in
Korea
have
mixed
used
developments,
and
shopping
malls
offer
consumers with an attractive and integrated community in which to live,
work and shop.
Shopping malls attract buyers, sellers and customers. They choose a
shopping mall based on store assortment, convenience, distance to malls,
economic
advantage
and
leisure
facilities
(Rajagopal
2009).
Previous
studies of the impacts of shopping malls have focused on the economic
impacts
(ICSC
2013;
McGreevy
2016),
the
social
impact
on
a
city
(Heffner
and
Twardzik
2014),
the
change
of
the
functional
structure
of
city
(Dickinson
and
Rice
2010),
and
the
choice
of
shopping
malls
(Borgers et al. 2013; Rajagopal 2009). It is inevitable that the opening of
a
new
shopping
mall
has
an
impact
on
pre-existing
shopping
malls
as
well as on activity patterns in the surrounding area of shopping malls.
The
purpose
of
this
paper
is
to
examine
the
impact
of
a
mega
shopping mall, Hyundai Pangyo department store in Seongnam city of

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