-
2013
年
12
月四级
The
mobile
phone
is
a
magic
device
widely
used
these
days.
Although
it
has
been nearly 30 years since the first commercial mobile-phone network was launched,
advertisers have yet to figure out how to get their
36
out to mobile-phone users in a
big way. There are 2.2 billion cell-phone users worldwide, a
37
that is growing by
about
25%
each
year.
Yet
spending
on
ads
carried
over
cell-phone
networks
last
year
38
to
just
$$
1.5
billion
worldwide,
a
fraction
of
the
$$
424
billion
global
ad
market.
But as the number of eyeballs glued to
39
screens multiplies, so too does the
mobile phone's value as a pocket billboard (
广告牌）
.Consumers are
40
using their
phones for things other than voice calls, such as text messaging, downloading songs
and
games,
and
41
the
Internet.
By
2010,
70
million
Asians
are
expected
to
be
watching
videos
and
TV
programs
on
mobile
phones.
AH
of
these
activities
give
advertisers
42
options
for
reaching
audiences.
During
soccer's
World
Cup
last
summer, for example, Adidas used real-time scores and games to
43
thousands of
fans
to
a
website
set
up
for
mobile-phone
access.
target
audience
was
males
aged
17
to
25,
says
Marcus
Spurrell,
Adidas
regional
manager
for
Asia.
mobiles are always on, always in their pocket
—you just can’t
44
cell phones as an
advertising
tool.
Mobile-phone
marketing
has
become
as
45
a
platform
as
TV,
online or print.
A) accessing
B) amounted
C) approaching D) attract
E) casual
F) characters
G) fresh
H) ignore
I) increasingly
J) messages
K) patiently
L) tiny
M) total
N) violated
O) vital
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