商务英语(III)期末口试准备题目

2021年1月26日发(作者：advantage是什么意思)
do you think are suitable personalities for sales?
你认为合适的销售个性
?

I think suitable personalities for sales should be outgoing, confident, honest, sociable
and competitive.

Because
person
who
has
these
personalities
，
it
is
easy
to
communicate
with
customers, then make a good impression on them and at last sale the product to

guests

most
important
personalities
are
patient
and
careful.
You
need
to
know
more
clearly
about
the
requirements
and
doubts
of
customer
in
the
process of sale product. And it can help you offer better choice for customer. They
will
be
satisfied
with
you.
It
is
good
for
you
to
sale
more
products
and
service
to
these customers.
2.
What are the steps to handle customers’ complaints in a proper manner?
处理顾客
抱怨

Firstly,
Listen
attentively
and
show
your
concern
to
the
customers
’

problem.
Secondly,you need to keep calm and rational. Never argue with guest. Never try to
explain yourself. Thirdly,try to apologize to the guest for their complain. Then solve
the practical problem and show sympathy to them. You must to record this matter in
case of take place again. Tell the guest the solution and the resolution time. Try your
best to take action immediately . Don
’
t forget Follow-up visit ,we should make sure
the problem is really solved. Finally, make sure the guest is satisfied with the result
3. What can convince you to buy when you do shopping?
At
first,
the
products
’
exquisite
packing
will
catch
my
eyes.
secondly
the
modern
design
of
the
product
will
appeal
to
me
very
much.
Thirdly,the
price
should
be
reasonable. Then I will consider to buy the high quality product, because it is more
durable than normal product. The most important is the products
’
practical value. If it
is a multifunctional and useful product,it is worth to buy. Apart from these reason, I
will take the shape and color into my consideration.

Only
the
product
can
meet
all
of
requirements,it
is
really
worth
to
buy,
I
will
be
convinced to buy this product.

4.

Please introduce some useful communication skills with customers
At first, you should be a good listener to recognized the needs of customers. By chat
with customers You can know
about the the customers’personalities . T
hen help the
guest choose the product what he need, and introduce the advantages of the product
and
explain
why
this
product
is
suitable
for
the
customer.
Find
the
breakthrough
when I am selling, appeal to
the customers’
interesting, which ultimately leads them
to
buy
products.
Show
the
respectful
to
the
customer,
and
Say
nice
words
to
customers.
In
addition,
I
should
be
natural
when
communicate
with
customers,preform the appropriate body language.
5.

As a salesperson, how to make customers accept and trust you?
We'
need
to
think
something
on
the
the
customers
side
and
concerned
about
customers' demand

To be professional, Good manners and well-spoken

offer more and better services,they will feel comfortable and relieved
You must treat to the customer like a friend rather than just for get his money

Only if you can do that, you will make friend with customer.

You
must
try
your
best
to
help
the
customer
to
solve
problem
which
the
customer
faced, and understand them . Then the customer will trust you.
Finally,we should be honest to them and show real self

list at least 4 language techniques that can be used in advertising.
语言技术

Firstly,
cite
figures
to
support
the
view
point,the
digital
is
concrete
and
highly
persuasive. so using digital to introduce the pros and cons can relief the customers
hesitation.
Secondly,Set
the
suspense,a
successful
advertisement
should
attract
the
consumers attention,put up a question can inspire people to think,take advantage of
the
customers'
curiosity
and
sold
out
the
goods.
Thirdly,
describe
the
image
by
language,
using
the
vivid
language
represent
the
shape,performance,feature
of
the
product
to
stimulates
the
customers
imagination.
Fourthly,emphasized
the
produce
again
and
again
is
also
a
good
method,it
devote
to
enforce
the
attention
and
memory,that is impressive

your opinion, what is a good slogan?

An
advertising
slogan
is
to
a
brand
what
eyes
are
to
a
person.
The
slogan
helps
people
understand
the
brand
better
by
telling
them
what
it
wants
to
sell
to
its
customers.
Good
slogans
leave
a
message
inside
people,a
good
slogan
must
have
these
advantage:
easy
to
understand,easy
to
remember,should
draw
people
’
s
sive and creative. If a slogan has these advantage, it can attract more
people to buy the product which is using this slogan. And the purpose of the slogan is
to increase the popularity of the brand or the product.

8. Choose one marketing strategy from below, explain what it means and give at least
one example of the strategy.

病毒 式营销是通过利用公众的积极性和
人际网络
，让营销信息像病毒一样
传播和扩散，营销 信息被快速复制传向数以万计、数以百万计的受众。它存在
一些区别于其他
营销方式
的 特点。

代表的并不是真正的
“
病毒
”
，对于一个网站，< br>病毒营销
是一种依赖式营销，
让更多的用户感受到网站为用户带来的利益，
返利 网
就是通过用户返现留住用
户的脚步，而
病毒式营销
就是要达到这种效果，让 更多的用户留住脚步。

Viral
marketing
is through
the
use
of
public enthusiasm
and interpersonal
network, letting
the
marketing information to
spread
and
proliferation
like
a
virus,
marketing information
is transmitted
to
the
audience,
rapid
reproduction
to tens
of
thousands, millions. It has some difference from other feature of marketing mode. It
not
represents the
real

a
website, viral
marketing is
a
kind
of
rely-on
marketing
and
let
more users
to
get
benefits
that
the site for
them.
For
detaining
users,
“FAN
”
make
use
of
strategy
of
cash
back
to
reach
the
effect
that
retaining more users.
9. Would you take the brand into account when buying a new product?
Yes, I’d take the brand into account.
There are several reasons. Firstly, the famous
brand
can
guarantee
the
quality.
it
is
well-made
and
more
durable
than
normal
product. brand product design Innovative,catch people
’
s eyes. Secondly, the famous
brand
can
enhance
your

can
help
us
changing
the
image.
the
famous
brand
makes
boys
and
girls have
a
generous
appropriate
action.
Thirdly,
a
great brand possess a good reputation, offer comfort service to us. It will
mark the
price clearly won
’
t cheating
I will take
the brand into
account when
buying a new product
is important when designing a logo for a company?
LOGO is relate to LOGO should be accord with the business image
you want to represent. Transmission of traditions. No multicolored and no t
oo much
detail
，
The trend is part of the fashion industry, not suit for LOGO design and brand
identity. Pursuit can distinguish the LOGO quickly from its shape or
outline. Easy to remember. In many cases, it is only a glimpse of time to pay attention
to your LOGO. Your goal is to grab these seconds, and next time when people catch
sight of your LOGO, they can remember it immediately.