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一、明星代言问题
On the Celebrity Spokesperson
Currently,
we
could
hardly
live
a
single
day
without
seeing
a
celebrity
spokesperson
promoting
a
product
or
a
social
campaign
on
TV,
net
or
other
media. This is an
intensely popular
trend that
we cannot fail
to notice.
There is no doubt that the celebrity spokespeople could boost the sale
of a product. A host of celebrity spokespersons, however, have emerged
as the marketing tool of some companies, even companies producing and
selling fake and inferior items. This kind of behavior has produced
negative
impacts
on
consumers
and
whole
society,
which
should
be
severely
criticized and penalized.
Of
course,
as
is
known
to
all,
everything
has
both
bright
and
dark
sides.
Some
stars’
endorsement
of
social
activities
and
public
campaigns
raises
public
awareness,
giving
rise
to
changes
in
public
behavior.
In
this
case,
they serve as positive role models of the general public. To name only
one case: Pu CX, a household figure, acting as the celebrity spokesman
of the China AIDS Foundation, contributes greatly to the cause of AIDS
prevention and cure in China.
二、关于选秀节目
On Talent Shows
Over
the
past
couple
of
years,
a
variety
of
talent
shows
have
emerged
on TV channels across the nation, from Super Girls to Happy Boys and so
forth. This type of entertainment program is intensely popular,
especially
among
young
adults
and
has
produced
profound
impacts
on
their
studies and life.
There are a couple of reasons behind the tide. To start with, young
folks need role models to learn from. So many of them are crazy for
contestants participating in these programs. This gives rise to the
increasing emergence of these shows because TV networks naturally need
to cater to young audiences. Plus, thanks to economic and political
reforms
carried
out
by
the
government,
this
crop
of
young
generation
have
more freedom and desire to express and showcase themselves. Therefore,
a growing number of young people desire to get involved in these shows.
This is a divisive topic.
On my personal level, the talent show is a superb means of relaxing
and amusing and can hugely relieve our strains. As college students,
however, we could not afford to indulge in them and should be aware of
the utmost importance of studies.
三、食品安全问题
On the Food Security
Over
the
past
couple
of
years,
several
cases
of
the
food
scandal
have
been
disclosed
on
various
media.
The
problem
of
food
security
has
become
a
hot
button
across
society.
The
prevalence
of
food
insecurity
has
greatly
impacted
public
health,
which
the
government
could
not
afford
to
ignore,
according to the online edition of the People Daily.
There are a couple of driving forces, I would argue, behind this
undesirable tide. First, in the course of the rapid economic evolution,
we
ignore
moral
education,
giving
rise
to
the
rising
rate
of
the
problem.
More
importantly,
the
lack
of
adequate
regulation
and
punishment
on
those
illegal producers enforces the trend.
As Confucius instructed, it is better late than never. Prompt and
strict measures should be taken to turn back this evil trend. The
government
should
launch
a
massive
moral
campaign
to
educate
all
citizens
and
draw
up
tougher
laws
to
crack
down
on
those
irresponsible
corporations
and prohibit them from entering the food industry again. I am firmly
convinced that through our combined efforts we are bound to enjoy more
risk-free foods in the days ahead.
四、社会不文明现象
On Uncivilized Behaviors
We cannot fail to notice that countless uncivilized behaviors exist
in our daily lives, such as spitting, talking loudly, littering, saying
nasty
words
in
public
places
and
so
forth.
All
these
are
bad
manners
that
we should not lose sight of. As an ancient land enjoying a splendid
civilization spanning over 5,000 years, China is witnessing a surge in
improper acts that every Chinese citizen should feel ashamed of.
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