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fridge什么意思阿里巴巴集团价值链分析英文

作者:高考题库网
来源:https://www.bjmy2z.cn/gaokao
2021-01-26 12:04
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fridge什么意思-dininghall

2021年1月26日发(作者:咸)

Contents:
Contents................... .................................................. ....................................1
1. Intro duction........................................... .................................................. ...2
2. Alibaba's profit model and value chain .................................................. ....3


2.1
the profit model..........................................3
2.2 value chain
…………………………………

2.3 the influence
……………………

3. Customer’s supply chain …………………………

3.1 Alibaba

s supply chain
………………………………………

3.2

The Strategic Layout of Alibaba
……………………………………
4. Supplier exporting activities
……………………………………

4.1Marketing Channel value
……………………………………

4.2 add value
……………………………………

5. The proposal for the firm
…………………………………

6. conclusion
…………………………………

7. reference
…………………………………

8. Appendix 1 . .................................................. .............
9.
Appendix 2 .............. ..................................................
10. Appendix 3 ............................... .................................







1

1. Introduction
Limited is one of
the world’s largest online business
-to-business (B2B)
companies. It is the flagship company of Alibaba Group. Alibaba Group is the trading
platform for small businesses. And they had already to be the global leader of
e-commerce market.
The company was found by Jack Ma in 1999.
Jack Ma said “ We registered the name
Alimama, in case someone wants to marry us!
Hangzhou and the international headquarter is in Hong Kong.

In May 2003, they invested 100 million to build the personal trade
platform-----Taobao. In October 2004, Alibaba found Alipay company, it based on the
safety intermediary serve for all the electric marketing. Until now, there are 11
company under the Alibaba Group. They are Alibaba, Tmall, Alipay, Ali software,
Alimama, koubei net, Ali yun, Yahoo China, Yitao net, China 10 thousand nets,
Juhuasuan.

This assignment will analyse the business of Alibaba
’s strategy and operating system
in brief. How does it creat value as the leader of the global electronic commerce
company and what is support for the buyer and seller, how they able to do export
activities and do the assess for the firm.













2
2. Alibaba

s profit model and value chain
2.1 the profit model
As the leader of the e-commerce market, Alibaba has their own profit model
successfully. And the model is simple and useful. Alibaba is the business-to-business
platform where the seller can meet buyers on the global scale. The seller could be the
suppliers and manufactures, the buyer could be outsourcers or wholesalers. The seller
could be the buyers at the same time. The firm support Chinese platform and
international platform. One is in Chinese and another is in English.


On the other hand, The resource usage is abundant. Especially for the supply network.
Alibaba absorbs a great deal of member through the low and even free charge firstly,
then it improved the charge standard after a member of low efficiency and eliminate
some malicious users, thus firmly grasped through the pay the membership fee for
earnings and old members, and then through the brand effect, the development of
mouth new member, the growth of the membership fee is currently operating income
main Alibaba composition. Let’s see th
e China marketing operational data first:

China marketplace operational data


2007
Registered users
23,194,402
Storefronts
2,259,283
Paying members
266,009

We can see the some information from the figure. From 2007 to 2011, the registered
users increse twofold and the paying members almost be triple. For the example of
2011 year of
Alibaba
’s
performance report shows, the registered user more than 50
billion, it was up 14% compare with 2010.
what’s more, the international marketplace
operational data is also very good. Please refer to the appendix 1, from 2002 to 2007,
China’s Internet penetration rate had risen from 3.6% to 12.3% crossing an important
threshold to catch up to countries like the US, Japan, and South Korea where
penetration is over 65%(2009, p2)



As of December 31
2008
2009
2010
2011
30,120,705
36,154,669
43,776,288
50,815,074
3,648,503
5,419,658
6,847,639
7,788,416
372,867
501,316
677,654
658,800

3

Actually,what’s more,

the profit comes from lots of kind, such as
website copetitive
rankings, Ali software services, pay treasure, Ali loans, all website advertising, trade
training, Ali business school education industry and logistics. They are many channels
to make profit.
For the Ali software, it is a good example to combine the customer and supplier. In
Nov 11th 2011, TaoBao mall do the promotion activity from the morning. When the
dawn gets down, there are 3420,000 user coming in Taobao in one minutes. The
promotion activity breaks through 100 million in 8 minutes. And after 21 minutes the
Alipay turnover was more than 200 million. In one hour, the turnover was 439 million.
In a day of double 11, the turnover was 3.36 billion.
The figure shows the user has large demand of the goods online and the promotion
activity is quite successful and both of the seller and firms do the sufficient job. The
seller make big profit on this day. And for the Alibaba company, the cash flow would
be benefit for them. So, all of the seller, buyer and Alibaba were get a cake.

2.2 value chain
The value chain is a concept from business management that was first described and
popularized
by
Michael
Porter
in
his
1985
best-seller,
Competitive
Advantage:
Creating and Sustaining Superior Performance(1996, p61-78).
Location of sites basic
activities
include
internal
logistics,
production
operation,
external
logistics,
market
and
sales,
service
and
so
on;
And
the
auxiliary
activity
is
including
procurement,
technology development, human resources management and enterprise infrastructure,
etc.


4


As
for
the
biggest
B2B
electronic commerce enterprise company
in
China,
Alibaba
operates it for the
unique
model and virtual
value chain.
In the short time, Alibaba
grows quiet stronger enough and the target of the concept let it expend to the world.
The statable let the enterprise come to
stay longer and the value chain
between the
company
is
more
important
than
the
company
itself.
Throught
the
value
chain,
the
form
could
be
imporve
the
survrile
opportunity
and
capability.
So,
more
and
more
enterprinure support that the compete is not the fight by the enterprise but the battle of
the value chain. To compared with the traditional value chain:
Before: manufacture factory-----

general agency------ the local agency ----
retailer----customer
After: manufacture factory----retailer----- customer

The charactristic of value chain:
2.2.1. the virtual value chain is separate the information from the
enterprise value
activity firstly. Aliababa is the intermediary agent of electronic commerce to operate.
So, the enterprise provide the user group a great deal of information. The information
is both required by the buyer and seller and the Alibaba established a good channel to
connect with both of them. It satisfy them’s need and let all of them make profit.




5
2.2.2 increase in value be provided with independence and it be as a whole at the
same
time.
Indepence
find
expression
that
could
be
form
the
new
marketing
opportunity,
it
based
on
the
information
technology
and
through
the
combintion
to
consist of the virtual value chain.
2.2.3
It stands for the “
to
recreate the value”. The tradtional value chain thought
the compete to increase the advantage, the virtual value chain stands for the value for
the customer and open the new compete domain that is the information virtual space
and it could be improve the intension of the company.

2.3. The influence

·
The
virtual
value
chain
changes
the
traditional
value
chain.
The
profit
model
both
benefit to
the buyer and seller.
It can purchase and marketing online, no need
complex process any more.

·
Alibaba virtual value chain is combining with the people and the electronic, it
improves the efficiency and reduce lots of unnecessary process.
·
It shorts the enterprise value chain.

3. Customer’s supply chain

Supply chains link value chain (2006). The e-commerce supply chain management
(SCM) included blow process:
1. order processing: the order setting and receiving process order
2. production organization: supply on time and formulate product plan
3. Purchasing management: invite bids, select and purchase material to get on the
stick.
4. Distribution and transport management-supervise the distribution, delivery,
transportation
5. Inventory management-negotiate with supplier inventory information and reduce
the cost
6. Customer service-the technical support, the customer complaint.
7. Payment management: online bank, electric payment method.
For Alibaba, the SCM is similar. It is clear that once a product design is completed, it
drives the structure of the supply chain, limiting the flexibility of the engineers to
generate and evaluate different (potentially more cost effective) supply chain
alternatives(2010,p20-30 ). And for the basic supply chain, there just four flows:

6

Basic supply chain: four flows

Information flow
Invoices, sales lit., specs, blueprints,
Primary cash flow
Payments for products, supplies, etc
.
Primary product flow
Material, components, supplies,
Reverse product flow

3.2 the Strategic Layout of Alibaba :
As
for
the
e-commerce
business,
the
core
of
the
big
problem
is
information,
Capital
flow
and
logistics.
Alibaba
has
been
found
the
B2B
electronic
comm
erce
(


)
and
it
mixed
together
by
B2C
and
C2C
(



),
it
could
be
offer
plenty
of
information
release
and
improved
the
C
ommunication
Service
and
communication
requirement.


3.2.1

The
Information
service
columns
about
Alibaba:

1. business opportunity : there are 27different kinds of industry and more than
700 product classify to look up the commerce opportunity.

2. Products exhibition: there are varies illustrated product information with
product category.


7

fridge什么意思-dininghall


fridge什么意思-dininghall


fridge什么意思-dininghall


fridge什么意思-dininghall


fridge什么意思-dininghall


fridge什么意思-dininghall


fridge什么意思-dininghall


fridge什么意思-dininghall



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