fathead体验商务综合英语4 Unit 6 Risk

2021年1月26日发(作者：水兵)

商务综合英语

课程教案

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授课方式

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第

周

星期

第

节

理论课√

讨论课□

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安排


6
授课题目（教学章、节或主题）
：

Unit 6

Risk

Teaching objectives and requirements(
教学目的、要求
)
:

Students are

required to
1
．
Master economic vocabulary in international business risk and the vocabulary of managing risk;

2
．
Be familiar with different types of business risk
3
．
Get to know the aspects of risk management to be taken into consideration
4.

Learn the skills of risk management

Teaching highlights and difficulties
(
教学重点及难点
)
：

Highlights:
1.

grasp he aspects of risk management to be taken into consideration
2.

master vocabulary in international business risk and the vocabulary of managing risk

Difficulties:
1.

understand types of business risk in business
2.
express themselves more freely on the theme after doing a series of theme-related reading, listening, speaking and
writing activities;


Time allotment
(
教学时数
)
：








6 Periods
Teaching method
(
教学方法
)
：

1.

Group Discussion

2.

Exemplification and demonstration
；

3.

Task-based teaching

4.

Teams-based Cooperative Learning
References
(
参考书目
)
：

1.

科顿，法尔维等编，体验商务英语综合教程
4
，
《体 验商务英语》改编组改编，高等教育出版社，
2012.6
2.

马斯库尔 ，海特勒著，体验商务英语教师用书
4
，
《体验商务英语》改编组改编，高等教育出版 社，
2012.8
3.

蒋景东著，常用商务英语词典，浙江大学出版社，
2012,5.
4.

（英）帕金森

编著，牛津英汉双解商务英语词典，华夏出版社，
2011



1
教

学

基

本

内

容

方法及手
段

II

Teaching procedure
Step 1

Starting up:

(20 minutes)

1) Students are asked to figure out the meaning of the quotation:













---risk- management
expert
Ron Dembo
（
gave
up a
professorship
at Yale University
to
launch his company.
）

--- Has there ever been a riskier time to be in business?



All business is built on risk.
2) Divide the students into groups of 4 to discuss the following questions.



a. Which item carries the most or least risk?
Travel: car,

plane,

train,

ship

Lifestyle: drinking alcohol,



pool diet,


smoking,


jogging
Money: property,

stocks & shares


savings account,


cash
Shopping: on line,

mail order,

private sales, auction


b. What risks do business face?
Kidnapping of mangers

Confiscation of assets
（没收，充公）

Devaluation of shares, currency

Be extorted: illegally be forced to give money.(
勒索
)

Being insolvency: not having enough money to pay debts(
无力偿还债务
)
Facing fraud and corruption
诈骗与腐败

Industrial espionage (
商业间谍行为
)
Invest : putting money into a new venture

Venture capitalist: who put money into such businesses spread their risk so that the payback from
one
or
two
successful
ventures
will
hopefully
more
than
compensate
for
the
money
lost
in
the
failures.
风险资本家

Reputational risk, brand suicide,

product liability claim (
产品质量承诺书
)

Product recalls (
产品召回
)
The risk of management complacency (
自满
)

c. Listen to Allan Smith and note down the risks he mentions
1 doing nothing


2
Audiolingu
al and
communica
tive method

课程教案
（续）

教

学

基

本

内

容

2 credit or guarantee risk

3 political risk

4
risk
of
catastrophe
or
disruption
（
the
risk
of
not
able
to
continue
business
as
usual
because of some unforeseen event
）

Step 2

Vocabulary: describing risk

(30 minutes)

a. No Risk, No Reward




You’ll

meet
people
and
organizations
that
are
still
prepared
to
gamble
--
intelligently,
shrewdly, selectively -- even in a period of insecurity and instability. Their stories offer lessons in
strategy, marketing, leadership, R&D, and innovation.

They also remind us that the good moves we don't make can be as consequential as the bad moves
we do make -- that playing it safe isn't always playing it smart.

b. Form phrases with
Risky business
Risky deal
Risky investment
Risky lending
Risky project
Risky strategy
Risky undertaking
冒险事业


c. verbs used to describe risk.

Predict
Meet

Assess

Manage




Foresee
Encounter

Calculate
Eliminate

Face

Estimate

Minimise

Prioritise

Reduce

Spread



c.

Level of risk
High:
Great , huge , serious, significant, substantial, terrible, tremendous

Low :
Faint, low, negligible, remote, slight

Step 3 listening: Effective risk management (50)
A. 6.2
1.
Operational
risks
——

for
example
regulatory
non- compliance(
不符合；未能遵守
)
(failing to obey regulations and laws applicable(
可适用的
) to the industry), supply chain
failure, failure of governance within an organisation.
2. Financial risks
——
for example : cash flow, credit or exchange risks.

3. Hazards
——
for example : safeguarding employees and the public, natural disasters (fires,
floods, etc.) and the Interruption in business that these things cause or their environmental

方法及手段



Pair work
wiith the aid of
multi-media
facility


Audiolingual
and
communicative
method

3
impact.
4.
Strategic
risks
——
for
example
market
changes,
increased
competition,
failure
of
an
organisation to adapt or change.

6.2(I = Interviewer, SF = Steve Fowler)
I
What are the main types of risk that companies face?
SF

Well,
all
organisations
face
a
wide
range
of
risks.
Indeed,
risk
and
reward
are
intrinsically linked. The company or the individual that risks nothing achieves nothing and
generally
speaking
higher
returns
involve
greater
risk.
Understanding
risk
is
therefore
fundamental
to
effective
business.
Good
risk
management
maximises
the


probability
of
business success and the likelihood of failure.
Risk
can
be
categorised
into
four
types.
Firstly,
operational
risks,
for
example,
regulatory
non-compliance,
supply
chain
failure,
or
failure
of
governance
within
an
organisation.
Secondly, financial risks. For instance, cash flow, credit or exchange risks. Thirdly, hazards.
For instance safeguarding the health and safety of employees and the public, natural events
and consequent business interruption impact, or environmental impact. And finally, strategic
risks, for instance, market changes, increased competition, or failure to adapt or change by an
organisation.
Risks can be internally driven i.e. within a firm, or externally driven
i.e. by the market or the environment in which the company

operates. Companies should
think
laterally
when
considering
risk.
Don’t
just
consider
the
obvious
risks,
but
do
thin
k
about
‘what
if
’?
Learn
to
understand
who
to
listen
to
and
how
to
assess
risk
as well

as
what
to
review.
Having
good
risk
radar
is
therefore
vital
for
the
successful
enterprise.
By
considering
emerging
trends,
organisations
not
only
can
prepare
better
for
potential
future
adverse events but

can also capitalise upon opportunities before their competitors.

B.
Play
recording

6.
3
and
ask
Ss
to
take
notes
of
the
five
key
steps
to
effective
risk
management that the speaker outlines.

Again, you may need to pause the recording at key points to allow them to make notes. Ask Ss
to compare their results in pairs before checking with the whole class. Explain any difficult words.
1. Be clear about your organisation's objectives.
2. Identify and describe the risks to those objectives.
3.
Evaluate
and
rank
the
risks
according
to
the
likelihood
of
occurrence
and
the
potential
consequences.
4. Take action to deal with the highest ranking risks.
5. Report on both the inherent and residual risks to the key stakeholders in the organisation.



6.3(I = Interviewer, SF = Steve Fowler)
I


And how can companies begin to manage risk?
SF

Risk
management’s
everyone’s
business.
By
following
an
agreed
systematic
process
you can ensure that everyone in your company or organisation is engaged. There are five key
steps
to
effective
risk
management.
Firstly,
be
clear
about
your
own
organisation’s
objectives. Secondly, identify and describe the risks to those objectives. Thirdly, evaluate and
rank the risks mapping the likelihood of occurrence against potential consequences. Fourthly,
take action to deal with the highest ranking risks. This might involve exploiting the risk or
opportunity,
ignoring
it,
introducing
controls,
changing
a
process
or
product,
protect,
protecting
against
consequences
for
instance,
fire
protection,
preparing
to
deal
with
the

4
consequences, for instance, through business continuity planning or financing or outsourcing
the risk, for instance, through insurance. And finally, reporting on both inherent and residual
risks to the organisation’s key stakeholders. The Board of an organisation must actively own
the
organisation’s
risk
management
strategy,
but
individual
business
units
must
own
and
manage
their
own
risks
within
the
framework
of
an
overall
risk
management
policy.
This
policy may be determined by either a part-time risk champion, working with the Board or, in
the
case
of
a
larger
organisation
a
full-
scale
risk
management
department.
Internal
audits
turn, in turn, is to provide assurance that the strategy has been effectively


implemented.
Finally,
assigning
and
rewarding
responsibility
for


risk
is
much
more
likely
to
achieve
effectiveness than adopting a loose structure, after all what’s paid for, gets done.

C
listen to 6.4

and Note the examples of effective & negative risk management
1. The success of companies in responding to the year 2ooo computer bug.
2 The survival of those companies affected by the 9/11 attacks who had business continuity
arrangements set up and tested beforehand.
3
Coca-Cola's
quick
withdrawal
of
its
Dasani
bottled
water
from
the
UK
following
a
contamination scare.
The negative example is Shell’
s decision to sink its Brent Spa oil platform in the North Sea
when there was public opposition to the move.
Step 4

Reading: The dangers of not looking ahead (80 minutes)

1.
Language points of the text
Part
1

(para
1-3)Risk
management
became
more
important
for
corporations,
due
to
usual
disasters and fears of war and terrorism.
?

?

Line
1.
Risk
management
has
undoubtedly
moved
up
the
corporate
agenda
in
recent
years.
Risk management has undoubtedly became more important in corporate matters in recent
years.


Line 3 Agenda: n.

日常工作事项
a temporarily organized plan for matters to be attended to
议程
: a list of matters to be taken up (at a meeting)
让我们进入会议的下一项议程。

Let’s proceed to the next item on the agenda.

high on

the meeting's agenda

头等大事

Line 10 : property insurer
财产保险公司

Line 12:turbulent (
动荡的）
world
Line 15
：

consolidation
公司合并


Line 14-15: Outsource:
外包
v.t. obtain goods or services from a outside supplier
欧美公司将其业务外包到亚洲的主要原因之一是为了减少劳动力成本。

One
of
the
main
reasons
that
European
and
American
companies
are
outsourcing
their
operations to Asia is for saving the labor costs.
Q.
Why
do
globalization,
out- sourcing,
consolidation,
just-in-time
delivery(
准时交货）

and
cross- border supply further increase the exposure to risk?

Line 27: power failures
断电



5
Part
2

(para
4)
FM
believes
that
the
majority
of
all
business
loss
can
be
prevented
or
minimized.

line 32: disaster recovery plan
灾后恢复计划

Line 33-34: Prevention is better than cure.
防范好于补救。


Part
3
(para
5-10)
However,
most
of
the
companies
are
not
sufficiently
prepared
for
risk
management.

Line 42: protect revenue sources (
收入来源
)

e.g. Create(
开发
) new revenue sources

L 48: assess


V
. place a value on: judge the worth of something
评估

律师们估计这笔财产价值
35000
美元。

The lawyers assessed the property at $$35,000.
Line 57:Account for: v. 1. (
比例）占

这五大手表品牌基本上占中国手表销售总额的一半。

These five watch brands account for roughly half of all watch sales in China.
2. v. give reasons for (
说明原因、理由等）

杰克无法解释自己的愚蠢错误。

Jack could not account for his foolish mistake.

Line 63-64: resume operations
恢复运营

根本不清楚日本的福岛核电站是否或者何时能恢复运营。

It
is
far
from
clear
if
or
when
the
Fukushima
Nuclear
Plant
of
Japan
will
resume
operations.

L. 68
：

crisis-prone (
易于遭受危机的
)
prone: adj.
易于…的，有…倾向的

have a tendency (to); often used in combination
e.g. injury prone (
容易受伤的
)
epidemic-prone diseases
容易流行的疾病

健康安全的最大威胁之一源于容易流行疾病的爆发。

One
of
the
greatest
threats
to
health
security
arises
from
outbreaks
of
epidemic-prone
diseases.

Line 69-70:Show firm resolve
显示很强的决心

Line 75: at board level
在董事会层面

Line 78: insurance broker
保险经纪人







an agent who sells insurance

Part 4
(para 11-12) The survey identified the three most significant risks that businesses feel
unable to manage.

Line 95: adverse adj.
不利的

contrary to your interests or welfare
adverse effect
不利影响

adverse reaction
不良反应

adverse weather
恶劣的天气

今年，世界卫生日的关注点在于：有必要保护人类健康 ，免受气候变化带来的不利影
响。

This year, World Health Day focuses on the need to protect health from the adverse effects of

6