上海市静安区2017-2018学年高三第一学期期末教学质量检测英语试题

静安区

2017< /p>

学年第一学期教学质量检测

高三英语试卷

2018.01

考生注意

:

1.

考试时间

120

分钟，试卷满分

140

分。

2.

所有答题必须涂（选择题）或者写（非选择题）在答题纸上，

做在答题纸上一律不

得分。

3.

答题前，务必在答题纸上填写准考证号和姓名

I. Listening Comprehension

Section A

Directions: In

Section A, you will hear ten short conversations between two speakers. At the

end of each conversation, a questions will be asked about what was said. The conversations

and the questions will be spoken only once. After you hear a conversation and the question

about

it,

read

the

four

possible

answers

on

your

paper,

and

decide

which

one

is

the

best

answer to the questions you have heard.

1. A. Air conditioner

B. Stove

C. Suitcase

D. Mobile phone

2. A. A nurse

B. A manager

C.A flight attendant

D. A secretary

3. A. On the day of Black Friday, he has nothing to do.

B. He will buy nothing during the coming shopping day.

C. His salary will be increased before Black Friday.

D. He prefers to save money rather than spend.

4. A. 6

B. 8

C. 12

D. 16

5. A. People should carefully study information they get from various experts.

B. There’s no need to turn to experts for health suggestions.

C. Ordinary people should be invited on TV to talk about healthy life.

D. Experts help a lot in promoting healthy life style.

6. A. The professor failed everyone at the term end.

B. The professor criticized him for failing the exam.

C. The professor thought highly of him

D. The man failed the science course for the term

7. A. Jenny has graduation ceremony.

B. They go for a movie.

C. They have family dinner.

D. Nothing happens

8. A. Medicine

B. Math

C. History

D. Chinese

9. A. It’s wonderful in all aspects.

B. It’s good on the whole with one shortcoming.

C. It’s totally disappointing

D. It’s of average quality

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10.A. Buying the expensive cake is foolish

B. The cake is worth the price.

C. The taste of the cake is misleading.

D. Eating the cake hurts people’s intelligence.

Section B

Directions:

In

Section

B,

you

will

hear

two

passage

and

one

longer

conversation.

After

each

passage or conversation, you will be asked several questions. The passage and the conversation

will be read twice, but the questions will be spoken only once. When you hear a question, read the

four possible answers on your paper and decide which one is the best answer to the question you

have heard.

Questions 11 through 13 are based on the following passage.

11. A. Children looking for future husband and wife for their parents.

B. Children trying to earn wedding fund for their parents.

C. Children making plans for their parents’ wedding day

D. Children taking part in their parent’s wedding ceremony.

12. A. Wedding dress

B. Wedding style

C. Food for wedding

D. Honeymoon destination

13. A. The difficulties modern marriage meets.

B. The good relationship between British children and parents.

C. The unconventional weddings in modern Britain.

D. The new marriage concepts combined with traditions.

Questions 14 through 16 are based on the following passage.

14. A. For how long the event will last.

B. The site address to purchase the event ticket.

C. The past achievements the lecture had made

D. The location where the lecture is to happen

15. A. Stand out and hold a poster for the event.

B. Cover other event ads with your event ad.

C. Rent school channel to introduce the event.

D. Use modern communication media to spread the event

16. A. Tips on advertising campus events.

B. Food work wonders to attract campus event attendees.

C. The rise of modern social media on campus

D. Challenges to prepare for a high-quality campus event

Questions 17 through 20 are based on the following conversation

17.

A. Academic and professional prospects

B. life conditions on campus

C. Tuition and geographic advantages.

D. Ranks among all the universities

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18.

A. Strong program background.

B. Low living expenses.

C. Circle of contacts on campus

D. Agreeable weather

19.

A. Because they can hire talents from UCLA.

B. Because foreign talents can be employed

C. Because their companies are near beaches

D. Because their bosses are from UCLA

20.

A. Moving to live with his parents.

B. Pursuing graduate study at UCLA.

C. Accepting the offer from Chicago University

D. Keeping comparing the two Universities

II. Grammar and Vocabulary

Section A

Directions:

After reading the passage below, fill in the blanks to make the passage coherent and

grammatically correct. For the blanks with a given word, fill in each blank with the proper form of

the given word; for the other blanks, use one word that best fits each blank.

Today, Mandatory(

强制的

) recycling is a hard sell in the United States, where the economy

runs

largely

along

free

market

lines

and

the

current

landfilling

waste

remains

inexpensive

and

efficient.

Plain

and

simple,

recycling

still

costs

more

than

landfilling

in

most

place.

This

fact,

(21)_________(couple) with the disappearance of the so-

called” landfill crisis” of the mid

-1990s,

means

that

recycling

has

not

caught

on

,

which

runs

(22)_________

some

environmentalists’

wishes.

However,

many

cities

have

found

ways

to

recycle

economically.

They

have

cut

costs

by

automating sorting and processing.

They’re also found profitable markets for the recyclables(

可回

收物

) (23)_________ cast-off items are acceptable or even welcome. Increased efforts by green

groups(24) _________ (educate) the public about the benefits of recycling have also helped.

(25)_________ _________ _________ uneconomical recycling seems to some people, some

cities, such as Pittsburgh, San Diego and Seattle, have made recycling mandatory. In these cities,

recyclables

are

banned

from

both

household

and

business

garbage.

Families

(26)_________

recycle

all

basic

recyclables,

such

as

paper

,

cardboard

,

glass

and

plastic.

To

business

with

garbage

containers

‘polluted’

with

more

than 10

recyclables,

warning

(27)_________

(issue).

If

they fail to take action, fines are expected.

New

York,

a

national

leader

on

recycling,

decided

to

stop

its

least

cost-effective

recycling

programs

(plastic

and

glass)

in

2002.

But

rising

landfill

costs

ate

up

the

$$

39

million

saving

expected.

As

a

result,

the

city

brought

back

plastic

and

glass

recycling

and

committed

to

a

20-year

contract with a recycling firm, Hugo Neu Corporation, which built the (28)_________(advanced)

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recycling facility in the country.

The

company

focuses

on

(29)_________

could

cut

costs.

Automation

has

streamlined

the

sorting process, and easy access to rail has cut both the environmental and transportation costs.

The

new

deal

and

new

facility

have

made

recycling

efficient

for

the

city

and

its

residents

(30)_________ (show ) once and for all that responsibly-run recycling programs can actually save

money ,landfill space and the environment.

Section B

Directions:

Fill in each blank with a proper word chosen from the box. Each word can only be

used once. Note that there is one word more than you need.

A. shamed

B. consequently

C. criticism

D. scarce

E. authorities

F. struggled

G. original

H. practical

I. luxury

J. blanketed

K. assume

William Shakespeare came from a modest start, but finished life living in a(n) ____31_____

house in Stratford-upon- Avon, with a coat of arms and series of business investments to his name.

So was William Shakespeare a businessman, as well as a writer?

Researchers have uncovered information from historical documents that point to Shakespeare

being a greedy businessman, anxious to grab every penny whose practices caused ___32____ in

his lifetime.

The

academics

believe

that

many

of

Shakespeare’

s

doubtful

business

dealings

have

been

_____33___by people’s romantic view of him as a creative genius who made his money through

acting

and

writing

plays.

The

idea

that

Shakespeare

gave

the

world

such

wonderful

narratives,

language

and

entertainment

makes

it

uncomfortable

to

even

___34____

that

he

was

simply

motivated by his own thirst for financial interest.

Shakespeare was a grain businessman almost for his life time. He bought and stored grain

and then sold it on to his neighbors at high prices.

In the late 16the and early 17

th

Century a bad weather gripped England. The cold and rain

resulted

in

poor

harvests

and

_____35____

severe

lack

of

food.

Referred

to

as

the

“

Little

Ice

Age”, the period was the time when thousands of people ____36_____ fo

r survival. At that time,

Shakespeare

was under

investigation

for

tax

evasion(

逃避

)

and

later

charged

with storing

grain

when food was ____37_____.

One

could

argue

that

he

did

not

do

this

without

a

conscience

and

that

perhaps

this

is

demonstrated in the way he portrayed one of his famous character Shylock in his play the Mechant

of

Venice.

Many

people

claim

Shylock

personifies

Shakespeare’s

own

self

-hatred,

who

is

eventually ____38____ for his greed as a money lender and all that he owns is seized from him.

Perhaps with the _____39____ pursuing Shakespeare for his evil dealings during Little Ice Age,

Shylock’s tragic fate was a real fear for Shakespeare.

Shakespeare’s

____40____

funeral

monument

at

Holy

Trinity

Church

was

a

bag

of

gram

which implied that he prided himself on his role as a grain businessman as well as on his writing.

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It was not until the 18

th

century that the bag of grain was replaced by a pillow.

III. Reading Comprehension

Section A

Directions:

For each blank in the following passage there are four words or phrases marked A, B,

C and D. Fill in each blank with the word or phrase that best fits the context.

The

sights,

sounds,

and

smells

of

the

modern

marketplace

are

rarely

accidental.

More

likely they are tools of an evolving strategy of psychological marketing called “sensory marketing’

to create an emotional association to a(n) ____41____

product or brand.

By relating to people in a far more ___42____ way through everyone’s own senses, sensory

marketing is able to affect people in a way that traditional mass marketing cannot.

Traditional marketing believes that consumers will systematically consider ____43__ product

factors

like

price,

features,

and

utility.

Sensory

marketing,

by

contrast,

seeks

to

resort

to

the

consumer’s life experiences and feelings. Sensory marketing believes that people, the consumers,

will act according to their emotional urge more than to their ____44___ reasoning. By this way, an

effective sensory marketing effort can result in consumers choosing to buy a lovely but expensive

product, rather than a plain but cheap ____45____.

In

the

past,

communications

with

customers

were

mainly

monologues-----companies

just

“talked at” consumers. Then they evolved into dialogues, with customers providing ____46_____.

Now

they’re

becoming

multidimensional

conversations,

with

products

finding

their

won

voices

and consumers responding _____47____ to them.

Based on the implied messages received through five sense, consumers, without noticing the

trend to apply human-like personalities to brands, leading to intimate relationship and, hopeful for

the

brands,

persistent

____48____.

And

that’s

the

very

thing

brands

are

dying

to

fostering

customers rather than instant trend or profits. And that’s the very thing brands are dying to foster

customers rather than instant trend or profits. Most brands are considered to have either “sincere”

or

“exciting” personalities.

“

Sincere”

brands

like

IBM

and

Boeing

tend

to

be

regarded

as

conservative

and

relative

while “exciting” brands like Apple, and Ferrari are imaginative and __49______. In general, the

consumers tend to form ____50___relationships with sincere brands than with exciting ones, this

explains the relatively enduring history of the “Sincere Brands”.

Certainly, with the eyes containing two-

thirds of all the ____51____cells in a person’s body,

sight is considered the most important of all human senses. Sensory marketing uses sight to create

a memorable “ sight experience” of the product for consumer

s which extends to packaging, store

interiors, and printed advertising to form a (n) ___52____ image for the brand.

In other words, no aspects of a product design is left to ____53__anymore, especially color.

Brand acceptance is linked closely with the appropriateness of the colors on the brand----- does

the color ______54___ the product at all? If not, customers, though not realizing it themselves,

will ____55____ the brands in all possible ways-

sales, reputations, etc. Therefore, brands, isn’t it

time now to study the new field of marketing?

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41. A. specific

42. A. economic

43. A. obvious

44. A. imaginable

45. A. alternative

46. A. compliment

47. A. temporarily

48. A. loyalty

49. A. mild

50. A. far-fetched

51. A. individual

52. A. overall

53. A. chance

54. A. accept

55. A. shape

Section

B

Directions:

Read the following three passage. Each passage is followed by several questions or

unfinished statements. For each of them there are four choices marked A, B, C and D. Choose the

one that fits best according to the information given in the passage you have just read.

(A)

Overcoming

extreme

cold,

cruel

ice

and

people

dismissing

him

as

mad,

Slovenian

Davo

Kamicar became the first person to ski non-stop down Mount Everest.

After a dramatic fall over almost sheer cliffs of snow, stones and ice, 38-year-old Kamicar

emerged in his base camp after five hours of skiing. “I feel only absolute happiness and absolute

tiredness,” he said.

At one stage he had to speed over stretches of ice that collapsed and broke underneath him

and could have sent him falling into the deep crevasses (

裂缝

) that dot the mountain.

The descent (

下落

) had been by many as insanely dangerous. The Darwin Awards website,

which documents deaths which are

foolhardy

, urged people to log on to Internet broadcasts of the

attempt. “Keep your eyes peeled for a live Darwin Award, “it said.

However, the only body to make the news was the corpse(

尸体

) of an known mountaineer

which Kamicar zipped past as he descended, one of an estimated 120 corpses, thought to litter the

slopes.

“This mountain is always full of surprise. Seeing a dead man out there was a really shocking

experience,” he said.

Thanks

to

strategically

placed

cameras

on

the

mountain

and

one

attached

to

his

safety

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B. qualified

B. personal

B. potential

B. objective

B. reward

B. fund

B. philosophy

B. daring

B. hard-won

B. sensory

B. ambitious

B. maintenance

B. overlook

B. punish

C. average

C. artificial

C. accessible

C. psychological

C. sample

C. prospect

C. endurance

C. steady

C. long-lasting

C. present

C. dramatic

C. progress

C. fit

C. signify

D. adequate

D. mechanic

D. concrete

D. gradual

D. exhibit

D. feedback

D. attentively

D. regulation

D. classic

D. easy-going

D. general

D. additional

D. leadership

D. treat

D. exploit

B. subconsciously

C. occasionally