外贸英语函电课教案

外贸英语函电

课教案

学

期

:2008

～

2009

学年第二学期

学

时

:

90

系

（部）

:

国际商务语言系

教

研

室

:

商务英语教研室

授

课

教

师

:

徐美荣

/

原辉

授课班级所在系

授课班级

国际商务语言系

07

级国际贸易实务（英语）

1

班、

2

班、

3

班

第

1

次课教案

2009

年

3

月

3

日

星期二

章

节

:

Chapter one

Written Communication--- An overview

教学任务

:

Parts of a business letter

Form of a business letter/Envelopes addressing

重点、难点

:

1. The standard parts

2. /The optional parts

of business letters

教学内容提要

:

?

Parts of a business letter

?

The Three Features:

1.

It has its own special language style and words.

2.

It is full of business termination, abbreviations and abbreviated

phrases.

3.

It has close connections with international business practice.

?

Form of a business letter

复习思考题、作业

:

What is the relations between EBC and foreign trade?

课后小结

:

1

第

2

次课教案

2009

年

3

月

6

日星期五

章

节

:

Chapter one

Written Communication--- An overview

教学任务

:

1. Envelopes addressin

g

2. Language and tone

3.

Structuring communications

重点、难点

: The Basic Principles of Business Letter Writing

教学内容提要

:

1.

Envelopes addressing( clearness/ accurate/appearance)

2.

The rules of writing:

Remember

your

Abc/Be

courteous

and

consideration/

use

appropriate

tone/

Write

naturally

and

sincerely/

Remember

the

KISS

principle/

use

modern terminology/ include essential details/ Be consistent/ Use active

voice/ compose CLEAR communications/

uring communications

复习思考题、作业

: Do Ex. Page

Ex.

小结

:

2

第

3

次课教案

2009

年

3

月

10

日星期二

章

节

:

Chapter one

Written Communication--- An overview

教学任务

:

Language and tone/

StructuringCommunications

Skill Training

Chapter Two

重点、难点

:

1.

The principles of business letter-writing

教学内容提要

:

POINT PLAN

ng Situations:

write

a letter using the

items

giving below,

inserting

the

necessary

capitals and punctuation and addressing.

1.

China

National

Textiles

Imp.

&

Exp.

Corp.

Dalian

Branch

110

Renmin Road, Dalian, China

2.

Janyary 18,2001

3.

The Martin Tool Co., Ltd. Hammerton Street, Karachi,Pakistan

4.

Dear sirs

5.

your ref.:BC303/2001

our ref.: WDJ 289/2001

6.

the body of the letter

7.

yours faithfully

8.

liling, secretary to Mr Wang Feng

复习思考题、作业

: Do Ex. Page

Ex.

课后小结

:

3

第

4

次课教案

2009

年

3

月

13

日星期五

章

节

:

Chapter Two Establishing Business Relations

教学任务

:

Letter 1

重点、难点

:

1. Self- introduction letters

教学内容提要

:

.

owe one’s name and address to sb

Commercial Counsellor;s Office

inform

sb.

of

sth./

inform

sb.

that/

be

be in a market for sth.

informed that

avail

establish business relations with sb

handle

be well acquainted with sth

line

On the basis of

approach = get in touch with

a state-operated corporation

acquaint sb with sth

Trade with

Trade in

Equality,

mutual

benefit

and

exchange

of

needed goods

Promote

By joint efforts

Through mutual benefit

Look forward to

复习思考题、作业

: Do Ex. Page

Ex.

课后小结

:

4

第

5

次课教案

2009

年

3

月

17

日星期二

章

节

:

Chapter Two Establishing business relations

教学任务

:

Letter 2

letter 5

重点、难点

:

1. Introduction of your company and its business scope

2. Information on products

to transfer business relations

教学内容提要

:

1.

be desirous of doing sth = be desirous to do sth

2.

have a good connection

3.

be obliged if

…

4.

5.

6.

7.

8.

9.

10.

11.

12.

be pleased if

…

be grateful if

…

to appreciate it if

…

capable and reliable

on this respect

appreciate

long-standing and high reputation

expand = enlarge = extend

provide sb with sth= supply sb with sth= furnish sb with sth

13.

give sb compl ete

（

entire

，

full

）

satisfaction

14.

financial position = credit standing= financial status= trade reputation

15.

refer sb to

复习思考题、作业

: Do Ex. Page

Ex.

课后小结

:

5

第

6

次课教案

2009

年

3

月

20

日星期五

章

节

:

Chapter Two Establishing business relations

Chapter Three Inquiry

教学任务

:

Letter 6

Skill Training

Chapter 2 Letter1

重点、难点

:

1. Write a letter to importer for establishment of business relations

2.

Write

a

letter

to

a

bank,

asking

for

all

information

about

the

importer

3.

Specific enquiry

教学内容提要

:

将 学生分为四组

（进口商

—

出口商）进行 建立业务关系的实际案例操作，各

组推荐合格书信并做分析、讲解，通过对照比较，大家 讲评选出优秀作品。目的

通过案例分析，

加强学生对建立业务关 系书信的深入了解，

提高学生的分析判断

能力，培养学生的实际 应用能力。

Training Situations:

,

the

manager

of

Freeman

&

Sons

Company,

wants

to

import

some

silk

products

from

China.

He

has

learned

the

name

and

address of China National Silks Import & Export Corporation on the Web.

Now he is going to write a letter to China National Silks Import & Export

Corporation to get some more information.

1.

2.

3.

4.

happens to be = happen to coincide

sample books

effect delivery

material and workmanship

6

5.

6.

7.

8.

9.

10.

11.

12.

13.

place an order with sb for sth

all necessary information

delivery date

on the terms and conditions

by return

workable prices

on a substantial scale

learn from

intend to do sth

复习思考题、作业

: Do Ex. Page

Ex.

课后小结

:

7

第

7

次课教案

2009

年

3

月

24

日星期二

章

节

:

Chapter Three Inquiry

教学任务

:

Letter 2 Letter 3

重点、难点

:

1. general inquiry

2. specific inquiry

教学内容提要

:

1.

terms and conditions

2.

be desirous of doing sth

3.

prompt attention

4.

by return

5.

chamber of commerce and industry

6.

various range of

7.

come up to

8.

be up to

9.

regular orders

10.

with this in mind

11.

illustrated cataloges

12.

immediate attention

复习思考题、作业

:Page No.

EX.V

课后小结

:

8

第

8

次课教案

2009

年

3

月

27

日星期五

章

节

:

Chapter 2 Inquiry

教学任务

:

Letter 4 letter 5

重点、难点

:

1. Making familiar with inquiry letters

2. Expressions on making inquiries

教学内容提要

:

1.

2.

3.

4.

5.

6.

7.

8.

9.

intend

happen

latest prices

terms of payment

effect delivery

competitive

on the terms and conditions

prompt attention

time of shipment

10.

promising market

11.

by return

12.

owing to = on account of = because of

13.

business chance

14.

wholesalers

15.

retailers

复习思考题、作业

:Page No.

EX.

课后小结

:

9

第

9

次课教案

2009

年

3

月

31

日

星期二

章

节

:

Chapter 3 Inquiry

Chapter 4 Quotations & Offers

教学任务

: Training

Chapter 4 Letter 1

重点、难点

:

familiar with inquiry letters

definition of an offer

3. The contents of an offer

to judge a firm offer and a non-firm offer

教学内容提要

:

Training Situations:

Mr. Lawrence

，

General Manager of the United Textiles Company

，

Ltd.

（

26

Lawton Street

，

Liverpool

，

England

）

，

is a large dealer in textiles in England. He is

interested in all of the Chinese silk products and now approaching China National Imp.

＆

.Exp. Corp.

，

Shanghai Branch for a quotation for specific products.

将学生分为四组

（进 口商

—

出口商）

进行询盘信的实际案例 操作，

各组推荐合格书信并

做分析、讲解，通过对照比较，大家 讲评选出优秀作品。目的通过案例分析，加强学生对询

盘信的深入了解，提高学生的分析 判断能力，培养学生的实际应用能力。

1.

The definition of an offer

2.

The

meaning

of

a

firm

offer

and

a

non-firm offer

3.

5.

7.

9.

The three points of a firm offer

offer

European main ports

subject to

4.

6.

8.

confirm

make sb. an offer for sth.

firm

10.

entertain

12.

as regards

14.

a large demand for

11.

counteroffer

13.

under offer

15.

acceptance

16.

复习思考题、作业

:

Page No.

EX.

课后小结

:

10

第

10

次课教案

2009

年

4

月

3

日

星期五

章

节

:

Chapter 4 Quotations & Offers

教学任务

:

Letter 3 Letter 4

重点、难点

:

1. How to write a firm offer?

2. Expressions on making offers

教学内容提要

:

with thanks

no question about doing sth

Proforma invoice

in compliance with

meet with a favourable reception

at one

’

s request

import licence

in triplicate

without delay

approve

复习思考题、作业

: Ex. Page No.

Ex.

课后小结

:

11

第

11

次课教案

2009

年

4

月

7

日

星期二

章

节

:

Chapter 4 Quotations & Offers Chapter 5

教学任务

:

Skill Training

Chapter 5 Letter1

重点、难点

: 1. Making familiar with offering letters

2. Expressions on making offers

教学内容提要

:

将学生分为四组

（进口商

—

出口商）进行报盘信的实际案例操作，各组推荐

合格书信并做分析、讲解，通过对照比较 ，大家讲评选出优秀作品。目的通过案

例分析，

加强学生对报盘 信的深入了解，

提高学生的分析判断能力，

培养学生的

实际应用能力。

Training Situation

:

China

National

Silk

Imp.

&

.

has

received

an

inquiry

from

the

World

Textiles Trading Com..

In compliance with the buyers

’

request, China National Silk

Imp. & . is making an offer.

Training Requirements:

Make an offer with the following hints:

Offer for silk blouses at GB45.00 per piece CIF London, subject to reply here before 9,

no

discount,

payment

by

an

irrevocable

L/C

payable

by

draft

at

sight

is

required.

Catalogues and sample cuttings have been airmailed.

r-offer

usual terms

in line with

9. the prevailing market

10. reduce

5. make a reduction of 1% in the offer

6. indicate

7. such being the case

8. to be easily obtainable at a much lower figure

11. come to terms

12. at your earliest convenience

复习思考题、作业

:Page No.

Ex.

课后小结

:

12

第

12

次课教案

2009

年

4

月

10

日

星期五

章

节

:

Chapter 5

Making counteroffers and Declining Orders

教学任务

:

Letter 2

重点、难点

:

1.

Making familiar with offering letters

2. Expressions on making offers

教学内容提要

:

on the high side

iate

4. cooperation in doing sth

9. be regretful to do sth

10. lapse

5. to the level you indicated

6. indicate

out of line with

8. price ruling

firm with an upward tendency

hood

复习思考题、作业

:

课后小结

:

13

第

13

次课教案

2009

年

4

月

14

日

星期二

章

节

:

Chapter 5 Making counteroffers & Declining Orders

教学任务

:

Letter 4 Letter 5

重点、难点

: familiar with Counteroffers

sions on making Counteroffers

教学内容提要

:

be disappointed at sth

much as

just cannot see one

’

s way clear to do sth

as a matter of fact

a flood of orders

from various sources

direct one

’

s attention to

take into consideration

convinve

Come to terms

note that

level

likelihood

lapse

turn down

sales contract

复习思考题、作业

:

Page .

Ex. I

课后小结

:

14

第

14

次课教案

2009

年

4

月

17

日

星期五

章

节

:

Chapter 5 Making counteroffers & Declining Orders

教学任务

:

Letter6

重点、难点

: familiar with Counteroffers

sions on making Counteroffers

教学内容提要

:

the same

undertake

on account of

uncertainty of raw materials

revert

feel free to do sth.

rely on

fresh order

heavy commitments

keep your inquiry before us

shortage of stock

due to

come into stock

复习思考题、作业

:Page No.

Ex.

课后小结

:

15

第

15

次课教案

2009

年

4

月

21

日

星期二

章

节

:

Chapter 5

Chapter 6 Acceptance & Orders

教学任务

:

Skill Training

Letter 1

重点、难点

:1. Making familiar with acceptance

2. Expressions on conclusion of orders

教学内容提要

:

将学生分为四组（进 口商

—

出口商）进行还盘信、拒绝信的实际案例操作，

各组推荐合格书信并做分析、讲解，通过对照比较，大家讲评选出优秀作

品。目的通过案例分析，加强学生对还盘信、拒绝信的深入了解，提高学

生的分析判断能 力，培养学生的实际应用能力。

be appreciated by

high demand for

conclude this transaction with

strengthen

transact

sales contract

confirmation

enable

make

initial order

repeat order

enclose

in duplicate

make sure

it is understand that

stipulation

复习思考题、作业

:

Page No.

Ex.

课后小结

:

16

第

16

次课教案

2009

年

4

月

24

日

星期五

章

节

: Chapter 6

Acceptance & Orders

教学任务

:

Letter 2 Letter 3 Letter 4

重点、难点

:

1. Making familiar with orders

2. Expressions on conclusion of orders

教学内容提要

:

patterns

find sth. satisfactory

on the understanding that

supply from stock

find a good market for sth

CAD

be agreeable to

in triplicate

duly

bridge the price gap

put the deal through

in due course

复习思考题、作业

:

Page No.

Ex.

课后小结

:

17

第

17

次课教案

2009

年

4

月

28

日

星期二

章

节

: Chapter 6 Acceptance & Orders

教学任务

:

Letter 5

Skill Training

重点、难点

:

1. Making familiar with orders

2. Expressions on conclusion of orders

教学内容提要

:

1.

2.

3.

book one

’

s order

be in stock

turn out to one

’

s entire satisfaction

4.

to book with sb.

将学生分为四组（进口商

—

出 口商）进行接受信、订货信的实际案例操作，

各组推荐合格书信并做分析、讲解，通过对 照比较，大家讲评选出优秀作品。目

的通过案例分析，加强学生对接受信、

订货信的深入了解，

提高学生的分析判断

能力，培养 学生的实际应用能力。

Training Situation:

The

United

Textiles

Trading

Company

has

received

a

counter0ffeer

from

the

seller. After a further consideration, they decide to accept the price.

复习思考题、作业

:

Page No.

Ex.

课后小结

:

18