浅谈沃尔玛物流管理

摘

要

作为连 锁经营的核心技术，物流成为超市经营竞争的焦点。沃尔玛连锁超市是一家美国

的世界性 连锁企业，以营业额计算为全球最大的公司，它之所以如此成功，物流管理起着关

键的作 用。而我国引入物流管理这一概念的时间较短，与国外超市业相比，国内超市对其应

用比 较有限，并且存在运作效率低、统一配送率低、物流成本高、信息共享低以及信息化水

平 低等问题。究其原因，是因为我国超市尚未形成规模效应、物流管理观念落后、与供应商

合作不畅以及信息技术落后。为有效实施物流管理，国内超市可以从物流配送模式的选择、

加强与供应商的合作、提升超市的信息化水平等方面寻求对策。

关键词

：

沃尔玛；

物流管理；

超市；

问题；

对策

I

Abstract

As a chain operation of core technology, logistics become supermarket management the focus

of

competition.

Wal-mart

is

an

American

supermarket

chain

in

the

world

of

international

chain,

with revenue for the world's largest company, it was so successful, logistics management play a key

role. And introducing the logistics management the concept of time is short, compared with foreign

ChaoShiYe, domestic supermarket on its application are more limited, and low efficiency, unified

operation

existing

distribution

rate

is

low,

logistics

cost

is

high,

information

sharing

and

informatization level low low. The reason is that our country has not been formed supermarket scale

effect,

logistics

management

concepts

backward,

and

suppliers

impeded

and

information

technology

behind.

In

order

to

effectively

implement

the

logistics

management,

domestic

supermarket

can

from

logistics

distribution

mode

selection,

strengthen

the

cooperation

with

the

supplier, improve the information level of supermarket aspects seek countermeasures.

Keywords

:

Wal-mart

Logistics management

Supermarket

Problem Countermeasures

II

目录

一、沃尔玛的物流管理的现状

.............. .................................................. .................................................. ............. 1

二、沃尔玛物流管理的特点

.................................................. .................................................. ............................... 3

（一）灵活高效的物流配送中心

............. .................................................. .................................................. .. 3

（二）强大的物流信息技术

.......... .................................................. .................................................. ............. 3

三、我国连锁超市物流管理现状

............. .................................................. .................................................. .......... 4

（一）物流的社会化和专业化程度低

........... .................................................. .............................................. 4

（二）物流信息技术手段落后

.............. .................................................. .................................................. ..... 4

（三）标准化程度低

.......... .................................................. .................................................. ......................... 4

（四）第三方物流发展缓慢

............... .................................................. .................................................. ........ 4

（五）配送效率低下

....... .................................................. .................................................. ............................ 5

四、沃尔玛的物流合理化对我国大型连锁超市物流业的启示

< /p>

.

............................ ............................................... 6

（一）加强基础设施和设备建设

............. .................................................. .................................................. .. 6

（二）完善信息系统的各项功能

........ .................................................. .................................................. ....... 6

（三）形成共赢零售业价值链的合作机制

.................................................. ................................................. 6

（四）要整合物流系统的各个组成部分

........ .................................................. ............................................. 6

（五）联合建立配送中心或者配送中心外包

........... .................................................. ................................... 6

（六）加强员工的物流知识和业务培训

.......... .................................................. ........................................... 7

（七）充分利用物流配送资源增强企业核心竞争力