-
建立贸易关系的常用书信
Letters
for Establishing Business Relations
Dear
Sirs,
We
learn
from
the
Commercial
Counselor's
Office
of
our
embassy
in
your
country
that
you
are
a
large
buyer
of
table-
cloth.
As
this
article
falls
within
the
scope
of
our
business
activities,
we
avail
this
opportu
nity
to
express
our
wish
to
establish
business
relations
with
you.
Chinese
table-cloths
are
popular
for
their
good
quality
and
fine
workmanship.
They
have
enjoyed
great
re
putation
in
European
market.
We
are
sure
that
by
our
joint
efforts
they
will
also
meet
with
a
favorable
r
eception
in
your
country.
In
order
to
give
you
a
general
idea
of
our
various
table-cloths,
we
are
airmailing
to
you
by
separate
cov
er
a
copy
of
catalog
for
your
information.
We
shall
be
glad
to
send
you
quotations
upon
receipt
of
your
specific
enquiries.
We
hope
to
hear
from
you
soon.
Yours
faithfully
敬启者
:
< br>从我们驻贵国大使馆商务参赞处那里获悉你们是台布的大买户
.
< br>我们经营这类商品已有多年。
现趁此机
会写信给你
,
希望与你建立业务关系。
中国台布以其品质优良，
工艺精湛，
式样有吸引
力而闻名于世界。
它们在欧洲市场已经享有盛誉。相信通过我们的密切合作，业务前景肯
定良好。为了使你们对我们的台布
有所了解，兹另由航空寄奉最新目录一本，供参考。我
们欢迎你们询价。
今天的题目是
: Self-introduction
例文如下
:
Dear Sirs,
We
owe
your
name
and
address
to
the
Commercial
Counselor’s
Office
of
the
Swedish
Embassy
in
Beijing
who
have
informed
us
that
you
are
in
the
market
for
Textiles.
We
avail
ourselves
of
this
opportunity
to
approach
you
for
the
establishment
of
trade relations with you.
We
are a state-operated corporation, handling both
the import and export of Textiles.
In
order to acquaint you with our business lines, we
enclose a copy of our Export List
covering the main items suppliable at
present.
Should any of the items be of
interest to you, please let me know. We shall be
glad to
give you our lowest quotations
upon receipt of your detailed requirements.
In our trade with merchants of various
countries, we always adhere to the principle of
equality and mutual benefit. It is our
hope to promote, by joint efforts, both trade and
friendship to our mutual advantage.
We look forward to receiving your
enquiries soon.
Yours faithfully,
Richard
函电
(1) ------
注解
A
1. owe
...... to ......
把
.....
归功于
......
例句
: We owe your name and
address to .......
2. Commercial
Counselor’s Office 商务参赞处
3.
be in the market for
想要购买
....
例句
: We are in the market for
Groundnuts.
be in the market
要买或卖
例句
: Please advise us when
you are in the market.
4. avail oneself
of ......
利用
.....
例句
: We avail ourselves of
this opportunity to express our thanks to you for
your close
cooperation.
5.
approach v.
与
......
接洽
例句
: We
have been approached by several buyers for the
supply of walnuts.
6. state-operated
corporation
国营公司
7. handle v.
经营
例句
:
This shop handles paper and stationery.
8. acquaint sb. with sth.
使某人了解某事
例句
: You will have to
acquaint us with the details.
9. line
n.
行业
(
一类
)
货色
例句
: We have been for many
years in the chemical line.
This is a good line of hardware.
10.
enclose v.
随函附上
例句
: We enclose a copy of our
pricelist.
Please refer to the
pricelist enclosed with (or : in) our letter of
August 5.
Enclosed please find
a copy of our pricelist.
(Or:
Please find enclosed a copy of our pricelist.
We believe you will find the
enclosed interesting.
enclosure
n.
附件
(
信内有附件时<
/p>
,
常用
Encl.
或
Enc.
注明与信末坐下角
,
如例文
.)
例句
: We thank you for your
letter of April 15 with enclosures.
11.
covering
包括
......
的
,
涉及
......
的
,
有关
...
...
的
例句
: Please let us have your
pricelist covering your typewriters.
12. sth. be of interest to sb.
使感兴趣
,
有兴趣
例句
: This article is of
special interest to us.
注意区分
: sb. be interested in
sth.
13 upon (or : on) receipt of
收到
......
后
(
即
......)
例句
: On (or : Upon) receipt
of your instructions we will send the goods.
14. requirement n.
需要
需要之物
例句
: We can meet your
requirements for (or: of) Walnut meat.
15. trade n.
贸易
行业
例句
:
They have been in the wool trade for quite a
number of years.
trade v.
从事贸易
做生意
经营
例句
:
They trade in cotton piece goods with many
countries.
16. adhere to = stick to
忠于
坚持
例句
:
We always adhere to our commitments.
17. principle of equality and mutual
benefit
平等和互利的原则
18. both trade and friendship to our
mutual advantage
对双方都有利的贸易和友谊
经典句子
: (
曾经我尝试过在我客户
的身上运用此句子
,
收到的效果不错
.
)
It is our hope to promote, by joint
efforts, both trade and friendship to our mutual
advantage.
er
Writes to Exporter
Dear Sirs,
We have obtained your address from the
Commercial Counsellor of your Embassy
i
n London and are now writing you for
the establishment of business relations.
We are very well connected with all the
major dealers here of light industrial
product
s, and feel sure we can sell
large quantities of Chinese goods if we get your
offers at c
ompetitive prices.
As to our standing, we are permitted to
mention the Bank of England, London, as a
re
ference.
Please let us
have all necessary information regarding your
products for export.
Yours faithfully,
Notes
cial adj.
商业的，商务的
commercial counsellor
商务参赞
commercial counsellor's office
商务参赞处
commercial attache
商务专员
commercial articles
商品，
（报上）商业新闻
commerce n.
商业
commerce department
商业部门
y n.
大使馆
the American Embassy in Beijing
美国驻北京大使馆
ambassador n.
大使，使节
n.
商人
retail
dealer (or:retailer)
零售商
wholesale dealer (or:wholesaler)
批发商
deal n. b.
贸易，成交，经营
make
(or:do) a deal with...
与
...<
/p>
做交易
deal on
credit
信用交易，赊帐买卖
ted with...
与
...<
/p>
有联系；与
...
有关系
industrial product
轻工业产品
itive adj.
有竞争力的
competitive price
竞争价格
competitive capacity
竞争能力
competitive power
竞争能力
competitive edge
竞争优势
your price
is competitive, we will place an order with you. <
/p>
如果你方价格有竞争力的话，
我们将向你方发出订单。
Your products has no
competitive capacity in our market.
你方产品在我市场上没有竞争力。
compete v.
竞争
～
with (or:against) sb. in
sth.
在
...
方面与某人竞争<
/p>
should compete with other
enterprises in the quality of the products.
我们必须在产品的
质量方面与其它企业竞争。
～
with
(or:against) sb. for sth.
为
.
..
事情与某人竞争
must
compete against other countries in trade for
obtaining larger international marke
t.
为了获取更大的国际市场我们必须与其他国家在贸易方面进行竞争。
competition n.
竞争
enable us to
meet competition, you must quote the lowest
possible price.
为了使我们能
适应竞争，
你方必须报尽可能低的价格。
competitor n.
竞争者，竞争对手
trust that the superior quality,
attractive design and reasonable price of our
product
s will surely enable us to
defeat the competitors.
我们相信我方产品的优良质量、<
/p>
诱人设计、
合理
价格定能使我方击败竞争
对手。
ng
资信情况，信誉，固定的，永久的
standing cost
长期成本，固定成本
standing orders
长期订单
standing
director
常务董事
有关“资信情况”的表达方法还有：
credit standing
信誉情况
financial standing
财金情况
finances
财源，资金情况（常用复数）
are permitted to mention the Bank of England,
London, as a reference.
我们已征得伦敦的
英国银行同意，把它们作为我们的咨询银行。
ing
prep.
关于，与
with regard to,
in regard to, as regards
同义，一般可以换用。
ing
the terms of payment, we require confirmed and
irrevocable letter of credit.
关
< br>于支付条件，我们要求保兑的、不可撤消的信用证。
Introduction by Exporter
出口商的自我介绍
Dear
Sirs,
We write to introduce ourselves
as one of the largest exporters, from
Chin
a, of a wide range of Machinery and
Equipments.
We enclose a copy of our
latest catalog covering the details of all the
item
s available at present, and hope
some of these items will be of interest
o
f you.
It will be a great
pleasure to receive your inquiries for any of the
items ag
ainst which we will send you
our lowest quotations.
Should, by
chance, your corporation not deal with the import
of the good
s mentioned above, we would
be most grateful if this letter could be
forw
arded to the correct import
corporation.
We are looking forward to
your favourable and prompt reply.
Yours
faithfully,
Notes
1.a wide
range of...
大范围的
...
，
各类的
...
e v.
封入
enclose a copy of our price list.
随函附上我方价目表一份。
<
/p>
过去分词
enclosed
可作名词用，
前面加定冠词。
believe you will
find the enclosed interesting.
我们相信你们对所附之件会感兴趣。
enclosure n.
附件（缩写：
Encl.
Enc.)
gue n.
目录（也可写作
< br>catalog
）】
latest catalogue
最新目录
catalogue for the standardized parts
标准化零件目录
catalogue of material
材料目录
ble adj.
可利用的，可得到的，可供应的（做定语时前置后置均可，后置较为常用。）
< br>
commodities available for export
供出口的商品
not
available
缺货
We
will ship by the first steamer available (or:the
first available steamer) next mont
h.
货物将由下月第一条便船装运。
This is the only stock available (or:the only
available stock).
这是唯一可供之货。
We are sending you under cover a
catalog covering the goods available at present. <
/p>
随函附上
一份我方目前可供之货的目录单。
y n.
询价，询盘
（美国人常用，英国人有时使用
enquiry
）
ion n.
报价，行情
quotation
table (list)
价目表
exchange rate quotation
外汇行情
discount quotation
贴现行情
market
quotation
市场行情
quote v.t.
开价
quote a price
报价
quote favourable terms
报优惠价
with
经营，处理
Our company deals with the import and
export of chemical products.
我们公司经营化工产品的
进出口业务。
表示“经营（某种或某类商品）”的说法很多，常见的有：
handle, deal in, trade in, be in the
l
ine
等。上面的例句可改写为：
Our company handles (or:deals in,
trades in, is in the line of) the import and
export of c
hemical products.
8. forward v.t.
转交，传递
Your
letter of November 8 addressed to our Head Office
has been forwarded (or:transmitte
d,
referred, passed on, handed over) to us for
attention and reply.
你方
11
月
8
日致我总公司的
函已转给我们办复。
of=c/o
由
...
转交，信封上常用。
如：
Mr. David
Smith
c/o world Trading Co.
由世
界贸易公司转交史密斯
*
大卫先生。
able adj.
有利的，赞成的，有帮助的
表示赞同某事或表示对某人、某事有利，后接介词
to:
We are favourable to your terms and
conditions of this transaction.
我们同意你方这个交易的
条件。
The market has so changed as to be
favourable to the sellers.
市场变为对买方有利。
如果表示对某种行为有利一般接介词
for
：<
/p>
The time is not favourable
for the disposal of the goods.
现在不是卖货的有利时机。
favourable reply
合意的回答，类似
good news,
相当于中文的“佳音”、“好消息”。
favourable price
优惠价格
er Writes to
Importer
出口商给进口商的信
(1)Dear Sirs,
Your firm has been recommended to us by
John Morris&Co., with who
m we have done
business for many years.
We specialize
in the exportation of Chinese Chemicals and
Pharmaceutic
als, which have enjoyed
great popularity in world market. We enclose a
c
opy of our catalogue for your
reference and hope that you would
contac
t us if any item is interesting
to you.
We hope you will give us an
early reply.
Yours faithfully,
Notes
lize in
专门（从事），专门（经营）
We specialize in the import an export of Arts and
Crafts.
我们专门经营工艺品的进出口。
als n.
常用复数，化工产品、化学制品
(=chemical
products)
ceutical n.
药品，药剂，成药
great
popularity
享有盛誉
类似的表达方法有：
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