Academic English复习,好好背哈

2.

Fees

and

expense

are

an

important

consideration

inselecting

a

mutual

fund

because these charges lower your returns.

3.

If you seek financing through a bank or an investor

，

you

，

d better come up with a

compelling

business plan.

4.

The bank charges a fixed rate for each

transaction.

（交易）

5.

This is why no research study

，

no matter how far back it extends,will ever fully

prescribe an accurate

road map

for business of the future

。

6.

Intelligent

on- demand

products provide simpler

，

faster

，

and cheaper solutions for

customers to lower cost.

7.

He has been charged with tax

fraud.

（欺骗，诈骗）

8.

Women now represent almost 50% of the

work force.

9.

When it comes to purchasing a new lap-top,

customers service

matters.

Unit2:Marketing

New words and expressions

marketer

营销人员

commonality

共同特征；共性

manipulation

操纵；控制

charged

引起强烈感情的；

maximize

使

……

最大化

entice

诱使；诱惑

nutritious

有营养的

sociological

社会学的；社会的

scent

气味；香味

tangible

可触知的；明确的

boutique

精品店（尤指精品服装店）

lifeblood

命脉；生命线

capitalism

资本主义

profitability

盈利；利润

discount store

折扣商店

public relations

公共关系

销售行为

1 the act of sales

客户关系管理

2 manage customer relationships

3 business philosophy

经营理念

4 satisfy consumer requirements

满足消费者需求

5 manipulate the tools of marketing

操纵营销工具

6 entice consumers to buy products

诱导消费者购买产品

7 effective marketing

有效营销

8 ideal target market

理想的目标市场

9 promote products

促销产品

10

利益最大化

maximize interest

11

产品包装

the packaging of the product

12

产品设计与生产

the design and manufacturing of the product

13

知名品牌

an established brand

14

消费产品

consume a product

15

独家经销

exclusive distribution

16

事件营销

event marketing

17

减少生产成本

cut the cost of manufacturing

complete the sentences

1 While

it

is possible

that one

promotional method may

be

used,

it

is likely

that

two,

three, or four methods will be used in a promotion mix, depending on the type of product

target market

and _____________ involved.

2 sales promotionis the use of activities or materials in order to increase the sales of a

product or service.

3 There is no doubt that in today’s business environment, it is becoming increasingly

difficult to manage customer relationshipsprofitably.

4 Marketers often leverage(

借贷收购

) the positive equity of an existing offering by

launching a new product using the established brand name.

5 Exclusive distributionis a situation in which only certain dealers are authorized to sell

a specific product within a particular territory.

6 The activity of designing or developing a themed activity, occasion, display,

or exhibit (such as a sporting event, music festival, fair, or concert) to promote

a product is calledevent marketing.

Definitions of marketing

Marketing

is

an

organizational

function

and

a

set

of

processes

for

creating,

communicating

and

delivering

value

to

customers

and

for

managing

customer

relationships in ways that benefit the organization and its stakeholders.

市场营销 是一种组织职能，

也是一套流程，

用于为客户创造、