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Passage 18
Taste is such a
subjective matter that we don
’
t usually conduct preference tests for
food. The most you can say about
anyone
’
s preference, is that it
’
s one person
’
s
opinion.
But
because
the
two
big
cola
companies-Coca-Cola
and
Pepsi
Cola
are
marketed so
aggressively, we
’
ve wondered how big a role taste preference actually
plays
in
brand
loyalty.
We
set
up
a
taste
test
that
challenged
people
who
identified
themselves as either Coca-Cola or Pepsi
fans: Find your brand in a blind tasting.
We invited staff volunteers who had a
strong liking for either Coca-Cola Classic or
Pepsi,
Diet
Coke,
or
Diet
Pepsi.
These
were
people
who
thought
they
’
d
have
no
trouble telling
their brand from the other brand.
We
eventually located 19 regular cola drinkers and 27
diet cola drinkers. Then we fed
them
four unidentified samples of cola one at a time,
regular colas for the one group,
diet
versions for the other. We asked them to tell us
whether each sample was Coke or
Pepsi;
then we analyzed the records statistically to
compare the participants
’
choices
with what mere guess-
work could have accomplished.
Getting
all
four
samples
right
was
a
tough
test,
but
not
too
tough,
we
thought,
for
people who believed they
could
recognize their brand.
In the end, only
7 out
of 19
regular
cola drinkers correctly identified their brand of
choice in all four trials. The
diet-
cola drinkers did a little worse-only 7 to 27
identified all four samples correctly.
While both groups did better than
chance would predict, nearly half the participants
in
each
group
made
the
wrong
choice
two
or
more
times.
Two
people
got
all
four
samples wrong. Overall, half the
participants did about as well on the last round
of
tasting as on the first, so fatigue,
or taste burnout, was not a factor. Our preference
test
result suggest that only a few
Pepsi participants and Coke fans may really be
able to
tell their favorite brand by
taste and price.
86. According to the
passage the preference test was conducted in order
to _______
A) find out the role taste
preference plays in a person
’
s drinking
B) reveal which cola is more
to the liking of the drinkers
C) show
that a person
’
s opinion about taste is mere guess-work
D) compare the
ability of the participants in choosing their
drinks
87. The statistics recorded in
the preference tests show_______
A)
Coca-Cola and Pepsi are people
’
s two most favorite drinks
B) There is not
much difference in taste between Coca-Cola and
Pepsi
C) Few people had trouble
telling Coca-Cola from Pepsi
D)
People
’
s tastes differ from one another
88. It is implied in the first
paragraph that________
A) the purpose
of taste tests is to promote the sale of colas
B) the improvement of quality is the
chief concern of the two cola companies
C) the competition between the two
colas is very strong
D) blind tasting
is necessary for identifying fans
89.
The word
“
burnout
”
(Line 4, Para. 5) here refers to the state of _________
免费？宅在家学英语？怎么报名？
A) being
seriously burnt in the skin B) being unable to
burn for lack of fuel
C) being badly
damaged by fire D) being unable to function
because of excessive use
90. The
author
’
s purpose in writing this passage is to _________
A) show that
taste preference is highly subjective
B) argue that taste testing is an
important marketing strategy
C)
emphasize that taste and price are closely related
to each other
D) recommend that blind
tasting be introduced in the quality control of
colas
Passage 18
（９０）味觉是极为主观的东西，因而我们通常不会做对食品喜好程度的测试。
我们能
对任何人的偏好所说的最多的，便是那是个人意见。
（８８）但因为两大
可乐公司——可口可乐与百事可乐的销售是如此的具有攻击性，
（８６）我们不
< br>由地想知道对味道的偏好在品牌忠诚度上实际起了多大的作用。
我们开始了一项
< p>味觉测试，
它会挑战那些自称是可口可乐或是百事可乐的拥护者的人：
蒙眼尝味
来发现你喜爱的品牌。
Passage 18
Taste is
such a subjective matter that we
don
’
t usually conduct preference tests for
food. The most you can say
about anyone
’
s preference, is that it
’
s one person
’
s
opinion.
But
because
the
two
big
cola
companies-Coca-Cola
and
Pepsi
Cola
are
marketed so
aggressively, we
’
ve wondered how big a role taste preference actually
plays
in
brand
loyalty.
We
set
up
a
taste
test
that
challenged
people
who
identified
themselves as either Coca-Cola or Pepsi
fans: Find your brand in a blind tasting.
We invited staff volunteers who had a
strong liking for either Coca-Cola Classic or
Pepsi,
Diet
Coke,
or
Diet
Pepsi.
These
were
people
who
thought
they
’
d
have
no
trouble telling
their brand from the other brand.
We
eventually located 19 regular cola drinkers and 27
diet cola drinkers. Then we fed
them
four unidentified samples of cola one at a time,
regular colas for the one group,
diet
versions for the other. We asked them to tell us
whether each sample was Coke or
Pepsi;
then we analyzed the records statistically to
compare the participants
’
choices
with what mere guess-
work could have accomplished.
Getting
all
four
samples
right
was
a
tough
test,
but
not
too
tough,
we
thought,
for
people who believed they cou )ld
recognize their brand. In the end, only 7 out of
19
regular cola drinkers correctly
identified their brand of choice in all four
trials. The
diet-cola drinkers did a
little worse-only 7 to 27 identified all four
samples correctly.
While both groups
did better than chance would predict, nearly half
the participants in
each
group
made
the
wrong
choice
two
or
more
times.
Two
people
got
all
four
samples wrong. Overall,
half the participants did about as well on the
last round of
tasting as on the first,
so fatigue, or taste burnout, was not a factor.
Our preference test
result suggest that
only a few Pepsi participants and Coke fans may
really be able to
tell their favorite
brand by taste and price.
86. According
to the passage the preference test was conducted
in order to _______
A) find out the
role taste preference plays in a
person
’
s drinking
B)
reveal which cola is more to the liking of the
drinkers