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What is psycholo
gy? You may ask. Psycholo
gy is an academic and applied
discipline
which uses scientific
method to learn mental functions and
behavio
rs, which means psycholo
gy is a scientific
di
scipline
which
aims at the
study
of human’s tho
ught and
behavior.
Ho
wever, tho
ugh
Psychology
is
burgeoning
and
profound
, it
doesn’t mean it is far away fro
m our daily
life. Psychology can be adapted into anywhere of
our life. Like what we study in
university
such as mathematical analyze and liner
algebra
, Psycholo
gy
has
its
o
wn
set
of
theories
and
effects.
And
in
the
fo
llo
wing
parts
I
will
introduce
three
practical
psychological effects
to y
o
u, that is catfish effect, watch effect and broken windows effect.
Catfish effect
The catfish
effect
stem
from
an interesting
story in Norway.
I
n
No
rway live
sardines
are a
few times
mo
re expensive than frozen ones. It was said that o
nly o
ne ship co
uld bring live Sardine ho
me, and the
ship master kept his method a
secret. When he lat
er died, people found that there was one catfish in the
container. The catfish keeps swimming
and the sardine beco
mes very
active to avoid direct co
ntact with
this Catfish.
For what reaso
n
can the
sardines live longer?
Contention
!
It
is
same
in human
society.
When
so
meo
ne
co
mpetes
with
yo
u,
y
o
u
will
be
force
to
be
stronger.
So
when
yo
u
take
part
in
a
contentio
n next time, don’t be afraid, remember it is the danger around y
o
u that makes yo
u better.
Watch effect
Have yo
u ever had an experience like this: When
y
o
u have only o
ne watch with y
o
u. It doesn’t matter if
the time o
n the watch is co
rrect, y
o
u will believe witho
ut a shado
w of do
ubt y
o
u get the right. Ho
wever,
when y
o
u have two at the same time and the times o
n which are not exactly the same, yo
u will fa
ll into
deep
do
ubt. So
metimes the watch in the story can be a metapho
r of yo
ur personal goal. Fro
m the sto
ry
we can kno
w that when we have o
ne clear aim and stick to it, it will be easy to achieve. But when yo
u
have a lot of aims, they will bewilder
yo
u an
d may be none of them will be achieved ultimately. Like the
famo
us Chinese saying
, “
You'd better make a long resolve rather than aspire often.
”
Windows effect
This
sto
ry
co
mes fro
m New York, 1969. A psycholo
gist parked two go
rgeo
us cars in two different bl
ocks
with door unlocked, the
first one is a poo
r block and the second one is a bo
urgeois block. A day passed,
the
first
car
is
lost
and
the
seco
nd
still
remain
there.
However,
when
he
broken
the
second
car’s
windshield and leaved.
Only one hour later, the
second car is lost too. Why does the seco
nd car lost in
the end? Because when something seems
perfect, people will tend to keep it as perfect as before. But
when
so
meone broke it and it
doesn’t
seem as perfect as before, people will think it
doesn’t
matter to
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