-
常见的四类英文新闻稿类型及写作模版要点
(一)
企业社会责任
/
赞助类
CSR- Sponsorship
新闻稿标题:
[COMPANY] to Team with [PARTNER] to [EVENT GOAL]
(这样的新闻稿标题模板,让读者清晰得了解新闻的事件
。
)
典型新闻稿举例:
(
1
)
Mary J
Blige Joins Forces with Belvedere Vodka and
(RED)(TM) to Help Save Lives
(
2
)
Moet &
Chandon and Filmaid Asia Announces the Power of
Film Gala
正文
Feb. 23, 2012 /PRNewswire-Asia/
—
[COMPANY NAME], a leader in [INDUSTRY], is joining
forces with [PARTNER NAME] to help
[EVENT GOAL] by [EVENT DETAILS]. Proceeds from
the event will go towards the
[FOUNDATION/CHARITY NAME] which will
[FOUNDATION/CHARITY GOAL].
(首先对活动的主要元素做一阐述)
[MORE EVENT DETAILS & PARTICIPANTS]
(更多关于活动的细节以及参与者整个活动的主线内容和参与者,
用以体 现活动性质和主题
内容)
[QUOTE FROM PARTICIPANT/PARTNER]
(活动参与者或合作方的引语,从而侧面讲述活动的内容)
[COMPANY QUOTE]
(主办方对举办这次活动的介绍或引语,提升主办方的形象)
[PARTNER BOILER]
(合作方的简介,提升活动的形象)
[COMPANY BOILER]
(对公司进行简介,再次加深公司的形象)
[CONTACT DETAILS]
(联系方式)
(
二
)
新产品发布类
New Product
新闻稿标题
[COMPANY] Releases [PRODUCT NAME] to [PRODUCT FUNCTION]
(新闻稿标题有公司名、
产品名,以及主要产品功能等元素,不仅主题明确,也有助于
SEO
)